Xylem Unveils 'Reuse Brew'

Rhea-AI Summary

Xylem, a global water technology leader, introduces 'Reuse Brew,' a Bavarian beer made from treated wastewater, showcasing advanced water recycling technologies. The project emphasizes sustainable water management practices in Europe, addressing water scarcity due to climate change.

Positive

• Reuse Brew highlights the transformative potential of advanced water treatment technologies in producing a palatable beer, promoting sustainable water management practices.

• The collaboration between Xylem, Technical University of Munich, and the city of Weissenburg in Bavaria showcases the utilization of local resources to combat groundwater pressure and ensure water supply security.

Negative

• The perception of beer made from treated wastewater may face consumer resistance and skepticism, impacting its market acceptance and commercial success.

Pioneering Bavarian Beer, Made from Treated Wastewater, Marks Significant Advancement in Water Recycling Technologies

MUNICH, Germany--(BUSINESS WIRE)-- In an innovative move to tackle Europe's escalating water scarcity, global water technology leader Xylem (NYSE: XYL), today announced the launch of Reuse Brew. This unique Bavarian beer, crafted from high-quality treated wastewater, marks a significant advancement in water recycling technologies and offers a sustainable solution to the increasing challenges posed by climate change.

The development of Reuse Brew is the culmination of a partnership between the Chair of Brewery and Beverage Technology at Technical University of Munich (TUM), the Chair of Urban Water Systems Engineering at TUM, the city of Weissenburg in Bavaria, and Xylem. This collaboration showcases the transformative potential of advanced water treatment technologies in producing a palatable beer, promoting sustainable water management practices across Europe.

"Reuse Brew is not merely an exceptional beer; it exemplifies the vast capabilities of water recycling in combating the pressing issue of water scarcity," said Roxana Marin-Simen de Redaelli, Vice President, Central Europe and Nordics at Xylem. "This project is a beacon of modern, sustainable wastewater recycling technologies and underscores the importance of utilizing local resources to mitigate groundwater pressure and ensure supply security during periods of drought."

At the heart of Reuse Brew’s production lies oxidative processes ozonation and advanced oxidation with UV irradiation and hydrogen peroxide, paired with sophisticated filtration and purification processes, including nanofiltration. These technologies effectively remove chemical and microbial contaminants through oxidation and adsorption, ensuring the beer’s quality.

"The source of water should not determine its value, but rather its safety and quality," said Professor Jörg E. Drewes of TUM. "Our collaboration with Xylem on the Reuse Brew project underscores the practicality of converting wastewater into safe drinking water with existing technologies."

The Weissenburg wastewater treatment plant, the first treatment plant with advanced treatment to eliminate organic micropollutants in Bavaria with the help of Xylem’s ozonation technology, has played a crucial role by supplying treated effluent for their Reuse Brew project.

Xylem invites everyone to taste its Reuse Brew at the upcoming IFAT Munich 2024, the premier trade fair for water, sewage, waste, and raw materials management. The event runs from May 13 to 17 at Messe München, and Xylem’s booth is located at hall B1, stand 150. Join us for the daily Reuse Happy Hour at 4pm, when attendees can sample Reuse Brew and take home a bottle of this unique beverage.

About Xylem

Xylem (XYL) is a leading global water technology company committed to solving the world’s critical water challenges with innovation and expertise. Our 23,000 diverse employees delivered combined pro forma revenue of $8.1 billion in 2023. We are creating a more sustainable world by enabling our customers to optimize water and resource management and helping communities in more than 150 countries become water-secure. Join us at www.xylem.com and Let’s Solve Water.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240504304279/en/

Marlies Poppe

Marketing Communications Director Europe

Phone: +49 5102 743555

Marlies.Poppe@xylem.com

Source: Xylem Inc.

FAQ

What is Xylem's new product called?

Xylem's new product is called 'Reuse Brew.'

What is Reuse Brew made from?

Reuse Brew is a Bavarian beer crafted from high-quality treated wastewater.

Where can Reuse Brew be tasted?

Reuse Brew can be sampled at the upcoming IFAT Munich 2024 trade fair at Xylem's booth in hall B1, stand 150.

What is the significance of Reuse Brew?

Reuse Brew signifies the advancement in water recycling technologies and offers a sustainable solution to water scarcity challenges in Europe.