22nd Century Appoints Robert Manfredonia as Executive Vice President of Sales and Marketing
22nd Century Group (NASDAQ: XXII) has appointed Robert Manfredonia as Executive Vice President of Sales and Marketing, effective August 1, 2024. Manfredonia brings almost 30 years of experience in regulated consumer products sales and marketing, primarily in the adult beverage industry. CEO Larry Firestone expressed excitement about Manfredonia's deep knowledge and skillset in driving consumer brands, particularly in regulated products like tobacco.
Manfredonia's expertise includes expediting distribution, accelerating volume growth, and building brand enterprise value. He has experience in developing start-up brands, channel segment strategic planning, and retail execution. Previously, he served as Senior Vice President of Retail Corporate Accounts for Bonavita Beverage Group and Eastside Distilling. The company expects Manfredonia to contribute significantly to advancing 22nd Century's branded products, especially the rebranded VLN® cigarettes upon relaunch.
Il 22nd Century Group (NASDAQ: XXII) ha nominato Robert Manfredonia come Vice Presidente Esecutivo delle Vendite e del Marketing, con effetto dal 1° agosto 2024. Manfredonia porta con sé quasi 30 anni di esperienza nelle vendite e nel marketing di prodotti di consumo regolamentati, principalmente nell'industria delle bevande per adulti. Il CEO Larry Firestone ha espresso entusiasmo riguardo alla profonda conoscenza e competenza di Manfredonia nel promuovere marchi di consumo, in particolare in prodotti regolamentati come il tabacco.
La competenza di Manfredonia include l'accelerazione della distribuzione, la crescita del volume e la creazione di valore per il marchio. Ha esperienza nello sviluppo di marchi start-up, nella pianificazione strategica dei segmenti di canale e nell'esecuzione al dettaglio. In precedenza, ha ricoperto il ruolo di Vice Presidente Senior per i Conti Aziendali al Dettaglio per Bonavita Beverage Group e Eastside Distilling. L'azienda si aspetta che Manfredonia contribuisca in modo significativo all'avanzamento dei prodotti a marchio del 22nd Century, in particolare le sigarette VLN® rebrandizzate al momento del rilancio.
El 22nd Century Group (NASDAQ: XXII) ha nombrado a Robert Manfredonia como Vicepresidente Ejecutivo de Ventas y Marketing, con efecto a partir del 1 de agosto de 2024. Manfredonia aporta casi 30 años de experiencia en ventas y marketing de productos de consumo regulados, principalmente en la industria de bebidas para adultos. El CEO Larry Firestone expresó su entusiasmo por el profundo conocimiento y conjunto de habilidades de Manfredonia para impulsar marcas de consumo, especialmente en productos regulados como el tabaco.
La experiencia de Manfredonia incluye agilizar la distribución, acelerar el crecimiento del volumen y construir valor empresarial de marca. Tiene experiencia en el desarrollo de marcas emergentes, planificación estratégica de segmentos de canal y ejecución minorista. Anteriormente, se desempeñó como Vicepresidente Senior de Cuentas Corporativas Minoristas para Bonavita Beverage Group y Eastside Distilling. La empresa espera que Manfredonia contribuye significativamente al avance de los productos de marca de 22nd Century, especialmente los cigarrillos VLN® rebrandados durante el relanzamiento.
22nd Century Group (NASDAQ: XXII)는 Robert Manfredonia를 2024년 8월 1일부로 판매 및 마케팅의 부사장으로 임명했습니다. Manfredonia는 주로 성인 음료 산업에서 거의 30년의 경험을 가지고 있으며, 규제된 소비자 제품 판매 및 마케팅에 관한 깊은 지식을 보유하고 있습니다. CEO Larry Firestone는 Manfredonia의 소비자 브랜드 추진을 위한 전문성과 능력에 대해 기대감을 표명했습니다. 특히 담배와 같은 규제 제품에 관한 것입니다.
Manfredonia의 전문 분야는 유통 가속화, 판매량 성장 가속화 및 브랜드 기업 가치 구축을 포함합니다. 그는 스타트업 브랜드 개발, 채널 세그먼트 전략 계획 및 소매 실행에 대한 경험이 있습니다. 이전에는 Bonavita Beverage Group과 Eastside Distilling에서 소매 법인 계정을 책임진 수석 부사장으로 근무했습니다. 회사는 Manfredonia가 22nd Century의 브랜드 제품, 특히 재출시 시 VLN® 담배의 발전에 크게 기여할 것으로 기대하고 있습니다.
Le 22nd Century Group (NASDAQ: XXII) a nommé Robert Manfredonia au poste de Vice-Président Exécutif des Ventes et du Marketing, à compter du 1er août 2024. Manfredonia apporte près de 30 ans d'expérience dans la vente et le marketing de produits de consommation réglementés, principalement dans l'industrie des boissons pour adultes. Le PDG Larry Firestone a exprimé son enthousiasme concernant les connaissances et les compétences approfondies de Manfredonia dans la promotion des marques de consommation, en particulier pour les produits réglementés comme le tabac.
L'expertise de Manfredonia inclut l'accélération de la distribution, la croissance des volumes et la création de valeur pour les marques. Il a de l'expérience dans le développement de marques émergentes, la planification stratégique des segments de canaux et l'exécution au détail. Auparavant, il a été Vice-Président Senior des Comptes Corporatifs au Détail pour Bonavita Beverage Group et Eastside Distilling. L'entreprise s'attend à ce que Manfredonia contribue de manière significative à l'avancement des produits de marque du 22nd Century, en particulier les cigarettes VLN® rebrandées lors de leur relancement.
Die 22nd Century Group (NASDAQ: XXII) hat Robert Manfredonia mit Wirkung zum 1. August 2024 zum Executive Vice President für Vertrieb und Marketing ernannt. Manfredonia bringt fast 30 Jahre Erfahrung im Vertrieb und Marketing von regulierten Verbraucherprodukten mit, insbesondere in der Erwachsenengetränkeindustrie. CEO Larry Firestone zeigte sich begeistert von Manfredonias umfassendem Wissen und Fähigkeiten zur Förderung von Verbrauchermarken, insbesondere bei regulierten Produkten wie Tabak.
Manfredonias Expertise umfasst die Beschleunigung der Distribution, das Wachstum des Absatzvolumens und den Aufbau des Unternehmenswertes von Marken. Er hat Erfahrung in der Entwicklung von Start-up-Marken, strategischer Planung für Kanalsegmente und der Ausführung im Einzelhandel. Zuvor war er Senior Vice President für Einzelhandelsunternehmen der Bonavita Beverage Group und Eastside Distilling. Das Unternehmen erwartet, dass Manfredonia einen signifikanten Beitrag zur Weiterentwicklung der Markenprodukte von 22nd Century leisten wird, insbesondere bei der Wiederveröffentlichung der neu gestalteten VLN® Zigaretten.
- Appointment of experienced executive with 30 years in regulated consumer products sales
- New EVP brings expertise in distribution expansion and volume growth acceleration
- Potential for improved brand development and retail execution strategies
- None.
Almost 30 years of experience in regulated consumer products sales
Mocksville, North Carolina--(Newsfile Corp. - July 30, 2024) - 22nd Century Group, Inc. (NASDAQ: XXII), a tobacco products company focused on nicotine harm reduction and contract manufacturing, today announced the appointment of Robert Manfredonia as Executive Vice President of Sales and Marketing, effective August 1, 2024.
"I am excited to have Robert join 22nd Century as we round out the executive team. I have worked with Robert previously, and he has a deep knowledge and skillset to drive consumer brands in the market. Along with his tenacity and creativity, Robert understands the channels that power regulated products such as tobacco, leveraging his experience and background in spirits. We are looking forward to Robert's contribution to advancing 22nd Century's branded products, especially our rebranded VLN® cigarettes, when we relaunch, which will begin accelerating our growth," said Larry Firestone, Chairman and CEO.
Manfredonia brings almost 30 years of experience in regulated consumer products sales and marketing experience, primarily in the adult beverage space across the spirits, wine and beer categories. His experience brings a deep knowledge and comprehensive capabilities to expedite distribution, accelerate volume growth and build brand enterprise value. Along with large entities, he has developed start-up brands with channel segment strategic planning and development, tactical coordination and implementation, account programming, shelf standards and retail execution disciplines, with a particular interest in corporate retail channel development for new to market, early stage and mid-sized brands.
He previously served as Senior Vice President of Retail Corporate Accounts for Bonavita Beverage Group since 2019, and in the same role at Eastside Distilling from 2015-2019. Prior to entering the beverage business with Miller Brewing Company in 1999, he was a chain manager at Southern Glazer's Wine and Spirits and proudly served in the United States Air Force.
About 22nd Century Group, Inc.
22nd Century Group, Inc. (NASDAQ: XXII) is an agricultural biotechnology company focused on tobacco harm reduction, reduced nicotine tobacco and improving health and wellness through plant science. With dozens of patents allowing it to control nicotine biosynthesis in the tobacco plant, the Company has developed proprietary reduced nicotine content (RNC) tobacco plants and cigarettes, which have become the cornerstone of the FDA's Comprehensive Plan to address the widespread death and disease caused by smoking. The Company received the first and only FDA Modified Risk Tobacco Product (MRTP) authorization for a combustible cigarette in December 2021. The Company is a subsequent participating manufacturer under the Master Settlement Agreement ("MSA") and vertically integrated for the production of its both own products and contract manufacturing operations ("CMO"), which consist primarily of branded filtered cigars and conventional cigarettes.
Learn more at xxiicentury.com, on Twitter, on LinkedIn, and on YouTube.
Learn more about VLN® at tryvln.com.
Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as "anticipate," "believe," "consider," "continue," "could," "estimate," "expect," "explore," "foresee," "goal," "guidance," "intend," "likely," "may," "plan," "potential," "predict," "preliminary," "probable," "project," "promising," "seek," "should," "will," "would," and similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our strategic alternatives and cost reduction initiatives, (ii) our expectations regarding regulatory enforcement, including our ability to receive an exemption from new regulations, (iii) our financial and operating performance and (iv) our expectations for our business interruption insurance claim. Actual results might differ materially from those explicit or implicit in forward-looking statements. Important factors that could cause actual results to differ materially are set forth in "Risk Factors" in the Company's Annual Report on Form 10-K filed on March 28, 2024 and Quarterly Report on Form 10-Q filed on May 15, 2024. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.
Investor Relations & Media Contact
Matt Kreps
Investor Relations
22nd Century Group
mkreps@xxiicentury.com
214-597-8200
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/218290
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