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Overview of Xtreme One Entertainment Inc.
Xtreme One Entertainment Inc. (XONI) is a pioneering company focused on the realms of media, entertainment, live sports, and event marketing, with a pronounced emphasis on mixed martial arts (MMA) events. With a long history originating in 1995, the company has evolved its business model to embrace the growing demand for extreme sports entertainment. By harnessing the excitement of live events and digital streaming partnerships, XONI has built an engaging platform that champions both athletes and fans.
Core Business Areas and Operations
Xtreme One Entertainment Inc. operates through its wholly owned subsidiary, which licenses and manages the intellectual property for its flagship MMA platform. The company is dedicated to:
- Live Event Production: Producing professional MMA events that create immersive experiences for live audiences and streaming viewers alike.
- Digital Streaming and Media Partnerships: Collaborating with premier streaming services to broadcast fights across various digital and traditional media channels, ensuring a wide-reaching global audience.
- Event Marketing and Brand Licensing: Leveraging innovative marketing strategies and merchandise lines to build lasting connections with fans and sponsors.
- Fan Engagement Initiatives: Launching shareholder reward programs and other interactive platforms that transform event spectators into active community participants.
Market Position and Strategic Transformation
The company has undergone a comprehensive transformation to reposition itself as a full-service, extreme live sports and entertainment marketing firm. This shift is underscored by its renewed corporate identity, which reflects a robust strategy aimed at capturing the dynamic spirit of contemporary combat sports. Through meticulously produced events and integrated media distribution, XONI has positioned itself as an influential player in the competitive landscape of sports entertainment.
Revenue Generation and Business Model
Xtreme One Entertainment Inc. derives revenue from a combination of live event ticket sales, broadcast and streaming rights fees, sponsorships, licensing agreements, and merchandise sales. This multi-channel revenue model is designed to maximize market reach while maintaining a strong focus on a fighter-first, fan-centric approach. Each event is thoughtfully conceptualized, blending traditional sports production quality with modern digital innovations to cater to a diverse audience.
Industry Dynamics and Competitive Landscape
Within the highly competitive world of MMA and extreme sports, XONI has carved out a distinct niche by consistently delivering high-quality, engaging live events. The company's expertise in event marketing is evident in its strategic scheduling, venue selection, and its ability to partner with renowned streaming platforms. These factors, combined with its commitment to authenticity and the athlete’s journey, help differentiate it from other players in the sports entertainment industry.
Partnerships and Technological Integration
Key to Xtreme One Entertainment Inc.'s success is its robust network of partnerships. Collaborations with digital streaming giants and traditional media outlets allow the company to offer a seamless, multi-device viewing experience. Furthermore, its integration of technology in event production and fan engagement, such as interactive online platforms for merchandise and shareholder rewards, underscores a forward-thinking approach in a rapidly evolving market.
Commitment to Excellence and Transparency
Embodying principles of Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T), Xtreme One Entertainment Inc. persistently strives to deliver transparent and detailed presentations of its operations. The company openly communicates its strategy and achievements, thereby building investor confidence and reinforcing its reputation within the sports and media sectors. This commitment to excellence is reflected in every facet of its business, from on-the-ground event management to high-level strategic planning.
Understanding the Company's Value Proposition
At its core, Xtreme One Entertainment Inc. combines the excitement of live MMA events with sophisticated digital media and marketing strategies. This integration not only amplifies fan engagement but also sets the stage for sustainable growth by aligning with broader trends in digital consumption and live event experiences. The company's dedication to fostering a dynamic environment for emerging talent ensures that it remains a pivotal figure in the arena of extreme sports entertainment.
Conclusion
Through its innovative approach to event production, multi-platform media distribution, and strategic partner integrations, Xtreme One Entertainment Inc. has established a comprehensive ecosystem that connects fighters, fans, and partners alike. This ecosystem, built on robust industry knowledge and a commitment to high production standards, positions the company as a vital component in the ever-evolving landscape of live sports and entertainment marketing.
Xtreme One Entertainment (OTC Pink: XONI) has officially clarified that its MMA business operations remain unaffected by recent SEC fraud judgments against Xtreme Fighting Championships, Inc. and its management. The company emphasized having no connection to the SEC enforcement action or the parties involved, including XFCI and CEO Steve A. Smith Jr.
The SEC judgments, issued on April 15, 2025, resulted in fines and payments exceeding $1.2 million and included a ban preventing Smith from serving as an officer or director of public companies. Xtreme One Entertainment confirmed that none of its subsidiaries, officers, directors, or employees were involved in the SEC investigation or settlement.
Xtreme One Entertainment (OTCPink: XONI) reported its full-year 2024 financial results, marking a year of significant brand development in MMA. The company recorded a loss of $5.9 million, or ($0.04) per diluted share, largely due to a $1.9 million non-cash derivative liability charge.
Key 2024 achievements include:
- Production of three major live events: XFC 50 in Florida, XFC Grand Prix II in Detroit, and XFC 51 in Milwaukee
- Agreement with U.S. Department of Defense to broadcast events on American Forces Network reaching military personnel in 153 countries
- Board approval for a $10 million capital raise
- NIL agreements with UFC veterans Henry Cejudo and Jeremy Stephens
- Launch of Xtreme Shareholder Rewards program
For 2025, XONI plans to execute four Main Card fights and nine Young Guns series events, focusing on emerging talent development.
Xtreme One Entertainment (OTC: XONI) has secured an exclusive rights agreement with Band Sports to broadcast XFC mixed martial arts events in Brazil. The multi-fight deal will reach over 54 million consumers across Brazil through traditional broadcast television, fast channel network, and digital streaming platforms.
The partnership launches with XFC 52: THE AWAKENING on March 28, 2025, live from Iowa City, featuring fights broadcast in English, Spanish, and Portuguese. The main event showcases Kenny Cross versus Lucas Corbage in a lightweight bout, while the co-main event features heavyweight contenders Darion Abbey against Alex Nicholson.
The agreement strengthens XFC's presence in Brazil, historically known as the birthplace of mixed martial arts, and includes both Main Events and Young Guns fights. The card features several Brazilian fighters, demonstrating XFC's commitment to international talent development.
Xtreme One Entertainment (OTC: XONI) and beIN SPORTS have announced the complete main card for XFC 52: THE AWAKENING, scheduled for March 28, 2025, at Xtream Arena in Iowa City. The event features six high-stakes MMA bouts, headlined by a lightweight clash between Kenny 'The Boss' Cross and Lucas 'Lubera' Corbage.
The main card includes a heavyweight co-main event between Darion Abbey and Alex Nicholson, plus four additional matchups featuring notable fighters. The event will be broadcast live on beIN SPORTS starting at 8:00 p.m. CT.
Ticket prices range from $20 for general admission to $2,000 for VIP tables. The event will be available through various cable and streaming providers, including Dish, Charter, Verizon Fios, SlingTV, YouTube TV, and fuboTV.
Xtreme One Entertainment (OTC Pink: XONI) has secured a $1.5 million private placement agreement with a U.S.-based family office. The deal includes:
- Issuance of 15 million common stock shares at $0.10 per share
- 7.5 million warrants at $0.20 per share (expires March 31, 2028)
- 7.5 million warrants at $0.25 per share (expires March 31, 2029)
The warrant exercise prices are set above the current market price, potentially providing an additional $3.375 million in capital if exercised. The company plans to use the funds to support operations during peak event season and explore new sports properties. The transaction, structured under Rule 506 of Regulation D, is expected to close by week's end.
Xtreme One Entertainment (OTC: XONI) has secured an exclusive broadcasting agreement with beIN MEDIA GROUP to air Xtreme Fighting Championships (XFC) events across the United States and Canada. The partnership will showcase XFC's Young Guns Series and Arena Shows on beIN SPORTS platforms, including beIN SPORTS CONNECT and beIN SPORTS XTRA.
The programming debuts with 'XFC Week' starting March 24, featuring XFC 50, XFC 51: Evolution, and a live broadcast of XFC 52: The Awakening from Iowa City. The deal positions XFC as the flagship MMA content provider for beIN SPORTS, reaching their extensive network of over 600 million MMA fans through traditional and OTT providers.
The partnership includes two entry points for fighters: the Young Guns series for emerging talent and Arena events for top-tier productions, both designed to showcase the Next Generation of MMA™ fighters.
Xtreme One Entertainment (OTC Pink: XONI), parent company of XFC Global Inc., has announced its participation in the 37th Annual ROTH Conference from March 16-18, 2025, in Dana Point, California.
Company President Chris Defendis and Board Member Jenny Taft (FOX Sports reporter) will engage in panel discussions and one-on-one meetings with institutional investors. Taft will participate in ROTH's Consumer Roundtable on March 17, followed by a company showcase.
The discussions will focus on:
- Company's vision as the premier global MMA development league
- Leadership in live entertainment
- Planned equity offering and shareholder rewards program for retail investors and fans
The ROTH Conference features approximately 450 growth companies across various sectors, providing investors direct access to executive management teams.
Xtreme Fighting Championships (XFC) has announced XFC 52: THE AWAKENING, scheduled for March 28, 2025, at Xtream Arena at the University of Iowa. This marks XFC's first return to Iowa since 2021. The event is being organized in partnership with UFC veteran Jeremy Stephens, an Iowa native.
Tickets are now available starting at $20, with VIP tables priced at $2,000 (or $350 individually) and cage-side seats at $125. The event will begin at 6:00 PM CT with preliminary bouts, followed by the main card at 8 PM CT.
The choice of Iowa as a venue is strategic, given the state's reputation as a national leader in wrestling, having produced numerous Olympic champions, UFC champions, and Hall of Famers. This event follows XFC's successful 2024 events, including XFC Grand Prix II and XFC 51:Evolution, as part of the company's expansion plans for 2025.
Xtreme Fighting Championships (XFC) has announced the relaunch of their Young Guns series, starting January 29th, 2025, at Kill Cliff Fight Club in Deerfield Beach, Florida. The series, originally launched in 2020, aims to discover emerging MMA talent and serve as a development league for future champions. XFC (OTC: XONI) plans to host six Young Guns events throughout 2025 in the U.S., with potential expansion to Latin America.
Following successful 2024 events including XFC Grand Prix II and XFC 51:Evolution, the company has secured a multi-event deal with Kill Cliff Fight Club. The Young Guns series will function as a proving ground for aspiring fighters looking to advance to major leagues like the UFC.
Xtreme One Entertainment (XONI) reported Q3 2024 financial results, posting a loss of $1.5 million, or ($0.01) per diluted share. The company successfully produced XFC 51: Evolution in Milwaukee, featuring seven bouts with both male and female fighters. Key developments include Board approval for a $10 million capital raise, NIL agreements with notable athletes like Henry Cejudo, and the launch of Xtreme Shareholder Rewards program. The company continues to invest in live event production and brand building, reporting improved operational efficiencies and increased demand from fans, fighters, and media partners.
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