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X1 Entertainment Group Inc. (OTCQX: XOEEF) provides an update on its subsidiaries, Tyrus LLC (renamed X1 Talent Corp.) and ShiftRLE. Recent deals include agreements with Google’s YouTube for 80 short videos and AMD for product promotions. ShiftRLE exhibits a remarkable 200% growth in Twitter followers, reaching 45,000. The company aims to enhance its talent roster and brand collaborations. The launch of a merchandise store and a revamped website for ShiftRLE indicates strategic efforts to boost engagement and revenue.
X1 Entertainment Group has merged its media properties, ShiftRLE and Octane.gg, to create ShiftRLE.gg, designated as the principal sports media network for Rocket League. This new platform aims to cater to millions of daily players with features like statistics, player and team pages, and live video capabilities. The merger capitalizes on the game's growing popularity, with nearly 6 million daily active players and 90 million monthly players globally. Major brands are also investing in the league through sponsorships, indicating its robust market potential.
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