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Qualtrics to Host Digital XM Innovation Event on Oct. 26

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Qualtrics (NASDAQ: XM) will host its XM Innovation 2022 event on October 26 at 10 am PT. The digital experience will showcase new product innovations aimed at enhancing connections with customers and employees. Notable speaker Malcolm Gladwell will engage in discussions about deep listening, featuring insights from Adidas on using the XM platform for employee experience improvement. The event emphasizes the importance of understanding customer needs and responding with empathy to create meaningful business outcomes.

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The company will unveil new product innovations on the XM Platform to help organizations connect more deeply with their customers and employees – and make business more human

Participants will get insights on connecting through deep listening in a conversation between Malcolm Gladwell and Stephanie Mehta, and learn how Adidas is using XM in groundbreaking new ways

PROVO, Utah & SEATTLE--(BUSINESS WIRE)-- Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced that it will host XM Innovation 2022, a one-hour digital experience, on October 26.

Qualtrics will showcase new innovations that are helping make business more human by enabling them to listen, understand, and act with empathy. Companies that will win in their markets are those that can quickly understand their customers and employees, so they can identify their friction points and take action.

The event will feature New York Times Bestselling Author Malcolm Gladwell in conversation with former Fast Company Editor Stephanie Mehta. And Adidas’ head of people analytics, will discuss how the company is uncovering actionable insights that have transformed the way the company thinks about its investment into employee experiences.

“In today’s environment, companies must understand what matters most to their customers and employees, so they can uncover unmet needs and deliver phenomenal experiences,” said Qualtrics President of Product and Engineering Brad Anderson. “The innovations we are unveiling across our platform address something that is on the minds of business leaders everywhere this year – making business more human, by tuning into feedback and responding with action, quickly and at scale.”

This engaging, informative event is free, and will be broadcasted at 10 am PT on October 26.

About Qualtrics

Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit qualtrics.com.

Emily Heffter

press@qualtrics.com

Source: Qualtrics

FAQ

What is the date and time for the XM Innovation 2022 event?

The XM Innovation 2022 event will take place on October 26 at 10 am PT.

Who are the featured speakers at the XM Innovation 2022 event?

Featured speakers include Malcolm Gladwell and Stephanie Mehta, along with Adidas' head of people analytics.

What will Qualtrics unveil during the XM Innovation 2022 event?

Qualtrics will unveil new product innovations designed to enhance customer and employee connections.

What is the focus of the XM Innovation 2022 event hosted by Qualtrics?

The event focuses on making business more human by tuning into feedback and responding with empathy.

How can I attend the XM Innovation 2022 event?

The XM Innovation 2022 event is free to attend as a digital experience.

What is the significance of deep listening in the context of XM?

Deep listening is essential for understanding customer and employee needs to drive empathy and action.

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