An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
PGA TOUR Partners With Qualtrics to Elevate Fan and Player Experience
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Qualtrics (NASDAQ: XM) has entered a multi-year partnership with the PGA TOUR, becoming its Official Experience Insights Provider. This collaboration will utilize Qualtrics' experience management platform to gather real-time feedback from fans and players, enhancing the overall tournament experience. The PGA TOUR aims to deepen relationships with stakeholders and attract new fans globally through insights on ticketing, concessions, and more. Qualtrics' tools will enable the TOUR to optimize engagement and understand changing fan preferences.
Positive
New multi-year partnership with PGA TOUR, enhancing brand visibility.
Utilization of real-time feedback to improve fan experience at tournaments.
Potential to increase global fan engagement and attract new demographics.
Negative
None.
Qualtrics will provide PGA TOUR real-time insights for fans and players to create inspiring experiences on and off the course
PONTE VEDRA BEACH, Fla. & PROVO, Utah--(BUSINESS WIRE)--
The PGA TOUR and Qualtrics (Nasdaq: XM) today announced a new multi-year relationship that designates Qualtrics as the Official Experience Insights Provider of the PGA TOUR and PGA TOUR Champions.
The TOUR will leverage Qualtrics’ experience management platform to analyze fan, player and partner feedback across multiple channels and act on real-time insights to ensure a consistent and world-class tournament experience throughout each phase of the tournament journey, including ticketing, concessions and special events. The partnership will enable the TOUR to build deeper relationships with fans, players and sponsors, while identifying opportunities to engage new fans across the globe.
“We are excited to welcome Qualtrics to the PGA TOUR and look forward to using their industry-leading XM platform to understand fan insights,” said PGA TOUR Vice President Fan Engagement, Travis Trembath. “Our fans are at the heart of what we do at the TOUR and Qualtrics will allow us to communicate and engage with them in a more meaningful and relevant way. We look forward to working with Qualtrics to enhance the PGA TOUR experience for fans as well as other key stakeholders.”
The Qualtrics XM platform, including Qualtrics Social Connect and Qualtrics Customer and Employee XM products, will provide fan insights in real-time throughout the tournament experience via surveys, social media, online reviews, QR codes and more. The TOUR will use these fan experience insights to optimize each touchpoint of the tournament journey, from ticket purchase and transportation to food and beverage and the on-course experience.
Qualtrics will provide the TOUR with deeper insights into how fans are engaging over digital platforms so the TOUR can identify the moments that matter most to fans and anticipate future preferences. With Qualtrics' intelligence capabilities, the TOUR can understand how fan and player experiences change over time so they can communicate and engage in a more personalized way.
“As the world’s premier membership organization for professional golf, the PGA TOUR understands the importance of creating exceptional experiences for fans and players both on and off course and attracting new fan demographics,” said Brad Anderson, Qualtrics’ President of Products and Engineering. “With Qualtrics, the PGA TOUR will never miss an opportunity to engage with fans and provide its employees with insights to build deeper relationships that inspire the next generation of fans, players, partners and communities worldwide.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories. The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners, in addition to the digital streaming service platform GOLFTV powered by PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit qualtrics.com.
