BSK Holdings Inc and Xebra Expand Partnership to Launch Elements Products in the United States
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF) and BSK Holdings Inc. have expanded their partnership to launch Elements CBD products in the United States market. BSK will leverage its proven track record in building CBD brands that generated over $100M in revenue over the past 5 years.
The expansion targets the U.S. CBD market, which exceeded $5 billion in 2024 and is projected to grow at a 15% CAGR through 2030. BSK will assist Xebra with:
- Product development and SKU selection
- Manufacturing and distribution partnerships
- Market entry strategy
- E-commerce direct-to-consumer website development
BSK plans to position Elements in both wellness and active lifestyle verticals, leveraging their established network, digital marketing expertise, and subscription-based sales infrastructure. This expansion complements Xebra's existing leadership in the Mexican cannabis market, where they hold exclusive commercialization rights for cannabis (-1% THC).
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF) e BSK Holdings Inc. hanno ampliato la loro partnership per lanciare i prodotti Elements CBD nel mercato statunitense. BSK sfrutterà la sua comprovata esperienza nella costruzione di marchi CBD che hanno generato oltre 100 milioni di dollari di fatturato negli ultimi 5 anni.
L'espansione mira al mercato CBD statunitense, che ha superato 5 miliardi di dollari nel 2024 e si prevede che cresca a un CAGR del 15% fino al 2030. BSK assisterà Xebra con:
- Sviluppo del prodotto e selezione delle SKU
- Partnership per la produzione e distribuzione
- Strategia di ingresso nel mercato
- Sviluppo di un sito web di e-commerce diretto al consumatore
BSK prevede di posizionare Elements sia nel settore del benessere che in quello dello stile di vita attivo, sfruttando la propria rete consolidata, l'expertise nel marketing digitale e l'infrastruttura di vendite basata su abbonamento. Questa espansione completa la leadership esistente di Xebra nel mercato della cannabis messicana, dove detiene diritti esclusivi di commercializzazione per la cannabis (-1% THC).
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF) y BSK Holdings Inc. han ampliado su asociación para lanzar productos de Elements CBD en el mercado de Estados Unidos. BSK aprovechará su historial comprobado en la construcción de marcas de CBD que generaron más de 100 millones de dólares en ingresos durante los últimos 5 años.
La expansión se dirige al mercado de CBD de EE. UU., que superó 5 mil millones de dólares en 2024 y se proyecta que crecerá a una CAGR del 15% hasta 2030. BSK asistirá a Xebra con:
- Desarrollo de productos y selección de SKU
- Asociaciones de fabricación y distribución
- Estrategia de entrada al mercado
- Desarrollo de un sitio web de comercio electrónico directo al consumidor
BSK planea posicionar Elements tanto en los sectores de bienestar como en el estilo de vida activo, aprovechando su red establecida, experiencia en marketing digital e infraestructura de ventas basada en suscripción. Esta expansión complementa el liderazgo existente de Xebra en el mercado de cannabis mexicano, donde posee derechos exclusivos de comercialización para cannabis (-1% THC).
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)와 BSK Holdings Inc.가 미국 시장에 Elements CBD 제품을 출시하기 위해 파트너십을 확대했습니다. BSK는 지난 5년 동안 1억 달러 이상의 수익을 창출한 CBD 브랜드를 구축한 검증된 실적을 활용할 것입니다.
이번 확장은 2024년 50억 달러를 초과한 미국 CBD 시장을 목표로 하며, 2030년까지 연평균 15% 성장할 것으로 예상됩니다. BSK는 Xebra를 도와 다음과 같은 업무를 수행할 것입니다:
- 제품 개발 및 SKU 선택
- 제조 및 유통 파트너십
- 시장 진입 전략
- 소비자 직접 판매를 위한 전자상거래 웹사이트 개발
BSK는 Elements를 웰빙 및 활동적인 라이프스타일 분야에 포지셔닝할 계획이며, 그들의 확립된 네트워크, 디지털 마케팅 전문성 및 구독 기반 판매 인프라를 활용할 것입니다. 이번 확장은 Xebra가 멕시코 대마초 시장에서 보유한 독점 상업화 권한 (-1% THC)과 함께 기존의 리더십을 보완합니다.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF) et BSK Holdings Inc. ont élargi leur partenariat pour lancer des produits Elements CBD sur le marché américain. BSK tirera parti de son expérience éprouvée dans la création de marques CBD ayant généré plus de 100 millions de dollars de revenus au cours des 5 dernières années.
Cette expansion cible le marché américain du CBD, qui a dépassé 5 milliards de dollars en 2024 et devrait croître à un TAC de 15% jusqu'en 2030. BSK aidera Xebra avec :
- Développement de produits et sélection de SKU
- Partenariats de fabrication et de distribution
- Stratégie d'entrée sur le marché
- Développement de site web e-commerce direct au consommateur
BSK prévoit de positionner Elements à la fois dans les secteurs du bien-être et du mode de vie actif, en s'appuyant sur son réseau établi, son expertise en marketing digital et son infrastructure de vente par abonnement. Cette expansion complète le leadership existant de Xebra sur le marché mexicain du cannabis, où elle détient des droits exclusifs de commercialisation pour le cannabis (-1% THC).
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF) und BSK Holdings Inc. haben ihre Partnerschaft erweitert, um Elements CBD-Produkte auf dem US-Markt einzuführen. BSK wird seine nachgewiesene Erfolgsbilanz im Aufbau von CBD-Marken nutzen, die in den letzten 5 Jahren über 100 Millionen Dollar Umsatz generiert haben.
Die Expansion zielt auf den US-CBD-Markt ab, der 2024 über 5 Milliarden Dollar überschreiten wird und voraussichtlich mit einer CAGR von 15% bis 2030 wachsen wird. BSK wird Xebra bei folgenden Punkten unterstützen:
- Produktentwicklung und SKU-Auswahl
- Herstellungs- und Vertriebspartnerschaften
- Markteintrittsstrategie
- Entwicklung einer direkten E-Commerce-Website für Verbraucher
BSK plant, Elements sowohl im Wellness- als auch im aktiven Lebensstil-Sektor zu positionieren und dabei ihr etabliertes Netzwerk, ihre digitale Marketingexpertise und ihre abonnementbasierte Verkaufsinfrastruktur zu nutzen. Diese Expansion ergänzt die bestehende Führungsposition von Xebra im mexikanischen Cannabis-Markt, wo sie exklusive Vermarktungsrechte für Cannabis (-1% THC) besitzen.
- Partnership with proven operator BSK Holdings that generated $100M+ in CBD brand revenue
- Entry into $5B U.S. CBD market with 15% projected CAGR through 2030
- Access to established distribution network and digital marketing infrastructure
- Leveraging BSK's successful direct-to-consumer and subscription-based sales model
- Entering highly competitive U.S. CBD market as a new player
- Significant marketing and infrastructure investments needed for market entry
- Revenue impact and market penetration timeline uncertain
VANCOUVER, BC / ACCESS Newswire / March 26, 2025 / Xebra Brands Ltd. ("Xebra" or the "Company") (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a pioneer in the Mexican cannabis market and exclusive holder of cannabis (-
The move into the U.S. market represents a significant next step for the Elements brand, and an expansion into the largest hemp and CBD market in the world. BSK has a proven track record of building and scaling brands in the U.S. market which will allow Xebra to tap into an established network and infrastructure. BSK's proven online sales ecosystem, supported by an in-house team of digital marketers, operations specialists, fulfillment partners, manufacturing capabilities, and executives who have built some of the most successful CBD brands in the space and created over
BSK's brands reach millions of consumers every year along with a strong track record in direct-to-consumer marketing, subscription-based sales, and national retail partnerships. Xebra aims to leverage this expertise, to develop a list of initial SKUs and products to launch into key regional markets where consumer interest in premium wellness CBD products continues to see strong demand. Over the coming fiscal quarter, BSKwill work with Xebra to identify key products, secure manufacturing and distribution partners, develop a market entry and launch plan, marketing strategy, US payment and banking partners, and assist Xebra to develop an E-commerce direct-to-consumer website for the Elements brand.
The U.S. CBD market remains one of the largest and most mature globally, with revenue exceeding USD
This move also signals continued alignment between Xebra and BSK as they work together to maximize the reach of the Elements brand across North America. While Xebra remains focused on leading the CBD market in Mexico, diversifying into the U.S, complements a broader vision to establish Elements as a trusted North-American CBD brand.
"We're incredibly encouraged by BSK's commitment to the Elements brand and their roadmap to scale it across the U.S.," commented Rodrigo Gallardo, Interim CEO of Xebra Brands. "This step represents continued momentum and validates our belief that Elements can compete and succeed in top-tier CBD markets."
About Xebra Brands
Xebra Brands is a leading cannabis company dedicated to providing high-quality, innovative products to consumers worldwide. Xebra is a pioneer in the Mexican cannabis sector and the only company legally allowed to cultivate, manufacture, operate, and sell cannabis (-
About BSK Holdings Inc.
BSK is a leading CBD company known for its top-selling Keoni and AMMA branded products in the U.S. market. With decades of industry experience and a proven track record of success, BSK is dedicated to providing high-quality CBD products through innovative e-commerce strategies.
ON BEHALF OF THE BOARD
Rodrigo Gallardo
Interim CEO
For more information, contact:
1 (888) XEBRA 88
ir@xebrabrands.com
Cautionary Note Regarding Forward-Looking Statements:
This news release contains certain "forward-looking information" and "forward-looking statements", as such terms are defined under applicable securities laws (collectively, "forward-looking statements"). Forward-looking statements can be identified by the use of words and phrases such as "plans", "expects" ,"is expected", "budget", "scheduled," "estimates", "forecasts", "intends", "anticipates" or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements herein include, but are not limited to, statements with respect Strategy 2025 and the Company's growth strategy into the CBD market, the roadmap to accelerate growth in the North American CBD market, the Company's expected growth pillars of Cultivation, Manufacturing and Retail and the planned business activities under each such pillar, that the Company is actively seeking to amend current provisions under the Company's Mexican cultivation licences that limit cultivation scale, the aim to collaborate with major agricultural institutions in Mexico for large-scale, low-cost outdoor cannabis cultivation, expectations with respect to the Company's legal proceedings in Mexico, including the results and timing thereof, the expectation that Chapingo University will initiate pilot projects once confined site approval is granted, the anticipation for the importation process the two CBD products, which were manufactured in partnership with Restorative Botanicals, to be completed by April 2025 and the expectation for launch shortly thereafter, the Company's plans for e-commerce partnerships with Amazon Mexico and Mercado Libre is Mexico and the intention to leveraging expertise from a major U.S. e-commerce partner for market expansion and that the Company is seeking partnerships with CBD brands and that such partnerships may expedite the Company's path to self-sustainability.
These forward-looking statements are based on current expectations and are subject to known and unknown risks, uncertainties and other factors, many of which are beyond Xebra's ability to predict or control and could cause actual results to differ materially from those contained in the forward-looking statements. Specific reference is made to Xebra's most recent annual management discussion and analysis on file with certain Canadian provincial securities regulatory authorities for a discussion of some of the factors underlying forward-looking statements, which include, without limitation, the inability of Xebra to retain the authorizations granted by COFEPRIS, the inability to successfully complete financings on terms acceptable to Xebra or at all, the inability to generate sufficient revenues or to raise sufficient funds to carry out its business plan; changes in government legislation, taxation, controls, regulations and political or economic developments in various countries; risks associated with agriculture and cultivation activities generally, including inclement weather, access to supply of seeds, poor crop yields, and spoilage; compliance with import and export laws of various countries; significant fluctuations in cannabis prices and transportation costs; the risk of obtaining necessary licenses and permits; inability to identify, negotiate and complete potential acquisitions, dispositions or joint ventures for any reason; the ability to retain key employees; dependence on third parties for services and supplies; non-performance by contractual counter-parties; general economic conditions; the continued growth in global demand for cannabis products and the continued increase in jurisdictions legalizing cannabis; and the timely receipt of regulatory approvals for license applications on terms satisfactory to Xebra. In addition, there is no assurance Xebra will: be a low-cost producer or exporter; obtain a dominant market position in any jurisdiction; have products that will be unique. The foregoing list is not exhaustive and Xebra undertakes no obligation to update or revise any of the foregoing except as required by law. Many of these uncertainties and contingencies could affect Xebra's actual performance and cause its actual performance to differ materially from what has been expressed or implied in any forward-looking statements made by, or on behalf of, Xebra. Readers are cautioned that forward-looking statements are not guarantees of future performance and readers should not place undue reliance on such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those set out in such statements.
SOURCE: Xebra Brands Ltd
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