Wynn Las Vegas Announces 2024 Return of "Ultimate Race Week"

Rhea-AI Summary

Wynn Las Vegas (Nasdaq: WYNN) announces the return of its 'Ultimate Race Week' from November 20-24, 2024, coinciding with the Las Vegas Grand Prix. The event features an array of exclusive experiences, including:

- amfAR gala honoring Sylvester and Jennifer Stallone, with a performance by Diana Ross
- Fan experience on Las Vegas Boulevard with team appearances and entertainment
- Invite-only golf tournament at Wynn Golf Club
- Pop-up events and takeovers, including LOUIS XIII Cognac and Lewis Hamilton's Almave
- Nightlife performances by Marshmello, The Chainsmokers, Swedish House Mafia, and more
- -time retail experiences and car enthusiast activations

The resort offers various room and ticket packages for the event. COO Brian Gullbrants expressed pride in the 2023 event's success and aims to raise the bar for 2024.

Positive

• Hosting high-profile events like amfAR gala and exclusive fan experiences
• Partnerships with luxury brands like LOUIS XIII Cognac and celebrity collaborations
• Diverse entertainment lineup including top DJs and performers
• Offering premium room and ticket packages for the Las Vegas Grand Prix

Negative

• None.

Insights

Market Research Analyst

Wynn Las Vegas's announcement of the 2024 "Ultimate Race Week" demonstrates a strategic move to capitalize on the Las Vegas Grand Prix, now in its second year. This event series represents a significant revenue opportunity for Wynn, leveraging high-profile partnerships and exclusive experiences to attract affluent guests and racing enthusiasts.

The diverse programming, including the amfAR gala, fan experiences and luxury brand activations, positions Wynn as a premium destination during a high-demand period. The inclusion of celebrity-driven events and -edition retail experiences suggests a focus on high-margin revenue streams.

While specific financial projections aren't provided, the scale and exclusivity of these events indicate potential for substantial revenue generation. The return of successful elements from 2023 and the addition of new experiences suggest Wynn is refining its strategy based on previous performance, likely aiming to increase profitability in this second iteration.

For investors, this event series represents Wynn's ability to create unique, high-value offerings that differentiate it in the competitive Las Vegas market, potentially driving increased occupancy rates and higher average daily rates during the event period.

The Award-Winning Resort Will Offer Five Days of Programming Anchored by the Second Annual Las Vegas Grand Prix

LAS VEGAS, Oct. 15, 2024 /PRNewswire/ -- Wynn Las Vegas (Nasdaq: WYNN) announces its second year of "Ultimate Race Week" programming anchored by the Las Vegas Grand Prix. This year's lineup kicks off on Wednesday, Nov. 20 and runs through Sunday, Nov. 24.

"Wynn's Ultimate Race Week programming in 2023 was unparalleled," said Brian Gullbrants, COO North America, Wynn Resorts. "Our most ambitious series of resort events and programming resulted in overwhelmingly positive feedback from both guests and visitors. Wynn Las Vegas exceeded expectations in every way last year and while we're extremely proud of our year one accomplishments, it has only challenged us to raise the bar in year two."

This year's Ultimate Race Week programming includes: 

• amfAR gala. amfAR, one of the leading global biomedical research organizations, will host an exclusive benefit at Wynn Las Vegas on Friday, Nov. 22 featuring a red carpet. Having raised nearly $900 million in support of its mission and programs, this event is presented in collaboration with RM Sotheby's and will honor Sylvester and Jennifer Stallone with the amfAR Award of Inspiration. The event will also include a performance from the legendary Diana Ross. Tickets are on sale now at www.amfar.org/lasvegas.
• The ultimate "fan experience". The new daytime event hosted by the Las Vegas Grand Prix will take place from 10 a.m. to 6 p.m. on Friday, Nov. 22 and Saturday, Nov. 23 on Las Vegas Boulevard, across from Wynn. The immersive experience will include team appearances, live entertainment, local food trucks, and more.
• Las Vegas Grand Prix golf outing. The invite-only golf tournament on Wednesday, Nov. 20 will be played in foursomes at Wynn Golf Club.
• Specially curated pop-up events and takeovers. Guests can experience exclusive takeovers throughout the week, including the return of LOUIS XIII Cognac's pop-up retail experience. The experience runs the duration of the week at the resort's Show Shop and features an assortment of the brand's classic range, accessories, and highly coveted limited editions. Lewis Hamilton will bring back Almave, the first distilled non-alcoholic blue agave spirit for specialty zero-proof cocktails at Eastside Lounge, in addition to a lounge 'takeover' at the resort's coastal Mexican restaurant, Casa Playa. His streetwear-inspired clothing brand, +44, is also back, with an exciting new collaboration which will see the limited-edition collection being available for purchase at a boutique pop-up at Encore Beach Club. In addition, Wynn will host the 'Ultimate Race Week Pit Stop' at the Encore Players Lounge – featuring The Red Bull Pit Stop Challenge, RM Sotheby's cars, race simulators, and a PATRÓN Tequila pop-up cocktail experience.
• A lively nightlife roster. XS Nightclub will host Marshmello, The Chainsmokers with a special late night set by Diplo, Swedish House Mafia with a special late night set by Gordo and presented by Sports Illustrated Circuit Series, and Black Coffee. For more information on these appearances, please visit WynnNightlife.com.
• Limited-time retail experiences. A handful of retailers with locations at Wynn Las Vegas will host events unique to Ultimate Race Week, including Watches of Switzerland - who are hosting a private client dinner and short-film debut with timepiece and jewelry partner, Jacob & Co. In addition, Eden Gallery will celebrate its renowned artists at celebrations held in the gallery throughout the week. Highlighted artists include Alec Monopoly, Gal Yosef, Eddy Maniez, Véronique Guerrieri, and Jisbar, among others.
• Additional activations for car enthusiasts. The Drive to Wynn podcast is a race-themed talk show hosted by Justin Bell and recorded at SiriusXM Studios at Wynn Las Vegas. The podcast features current and former drivers and team principals and offers an inside look at how the sport is transforming Las Vegas. Well-known automotive builder, collector, and consultant, Magnus Walker, and celebrated vehicle designer, Khyzyl Saleem, will bring their highly-anticipated TWR Supercat to Las Vegas following its Los Angeles debut for onlookers, which will be stationed at the resort throughout the week. During race weekend, Bugatti will host an ultra-exclusive experience for its customers. Participating owners will get the opportunity to pilot their Bugatti in a parade lap around the Las Vegas Strip Circuit™ and caravan to Valley of Fire. Bugatti will also showcase some of the brand's rarest models in a limited-time display at Wynn's South Valet.

Wynn Las Vegas is also offering room and ticket packages, including the Paddock Club™ Package, Grand Fan Package, and Wynn Grid Club Package. For more information on Wynn's Ultimate Race Week, please visit wynnlasvegas.com/experiences/ultimate-race-week.

About Wynn Las Vegas
Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world and in 2024 was once again honored on FORTUNE Magazine's World's Most Admired Companies list. Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,748 spacious hotel rooms, suites and villas. The resort features approximately 194,000 square feet of casino space, 20 signature dining experiences, 14 bars, two award-winning spas, approximately 513,000 rentable square feet of meeting and convention space, approximately 174,000 square feet of retail space as well as two showrooms, two nightclubs, a beach club, and recreation and leisure facilities, including Wynn Golf Club, an 18-hole championship golf course. For more information on Wynn and Encore Las Vegas, visit press.wynnlasvegas.com.

Media Contact
Wynn Las Vegas
702-770-2120
pr@wynnlasvegas.com  

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SOURCE Wynn Las Vegas

FAQ

When is Wynn Las Vegas hosting the 'Ultimate Race Week' in 2024?

Wynn Las Vegas is hosting the 'Ultimate Race Week' from November 20-24, 2024, coinciding with the Las Vegas Grand Prix.

What are some key events during Wynn's Ultimate Race Week 2024?

Key events include the amfAR gala honoring Sylvester and Jennifer Stallone, a fan experience on Las Vegas Boulevard, an invite-only golf tournament, pop-up events, nightlife performances, and car enthusiast activations.

Who will be performing at XS Nightclub during Wynn's Ultimate Race Week 2024?

XS Nightclub will host performances by Marshmello, The Chainsmokers, Swedish House Mafia, Diplo, Gordo, and Black Coffee during Ultimate Race Week 2024.

What special packages is Wynn Las Vegas (WYNN) offering for the 2024 Las Vegas Grand Prix?

Wynn Las Vegas is offering room and ticket packages including the Paddock Club™ Package, Grand Fan Package, and Wynn Grid Club Package for the 2024 Las Vegas Grand Prix.