WW Launches Digital 360 -A New App-Based Membership Plan Powered by a Lineup of Dynamic Coaches with LIVE and On-Demand Wellness Experiences
WW International launches its new membership plan, Digital 360 (D360), aimed at enhancing weight loss support with live and on-demand content. This initiative combines expert coaching with community engagement, focusing on fitness, mindfulness, and psychology. Highlights include daily wellness lessons, interactive CoachLIVES, and engaging podcasts featuring personalities like Oprah Winfrey. D360, which supports the personalized myWW+ program, is available in the US and UK with plans for global expansion in 2021. The program emphasizes WW's commitment to scientifically backed wellness and weight loss strategies.
- Launch of Digital 360 membership plan improves member engagement and support.
- Combines expert coaching with community interaction for effective weight loss.
- Features high-profile personalities in podcasts and events to attract members.
- Continues emphasis on scientifically proven methods and personalized programs.
- Expansion plans for D360 indicate growth potential in global markets.
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NEW YORK, Jan. 4, 2021 /PRNewswire/ -- Today, WW International, Inc. (NASDAQ: WW), announces its newest membership plan, Digital 360 (D360), designed to give members next-level support, motivation and accountability through live and on-demand content. Backed by WW's proven behavioral science, this new membership offers a reimagined 360 (degree) approach to weight loss coaching: guidance, expert insight from coaches you trust and motivation from a like-minded community for weight loss and total body wellness.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8828351-ww-launches-new-app-based-membership-plan-digital-360/
D360 is specifically designed to meet the needs of a digitally savvy, always-on and on-the-go member. The experience is powered by a new group of inspiring WW coaches who have expertise in what members need - including fitness, mindfulness and applied clinical psychology. Members can follow one—or all—of the expert Coaches on the WW app to get exclusive digital content, live coaching experiences and a catalog of special virtual events. In addition, they get the support of their community - through Coaches and other like-minded D360 members - for advice about the WW program, inspiration or extra encouragement when they need it in order to reach their goals.
"With such an overwhelmingly positive response to the November launch of myWW+, our newest and most personalized program followed by all WW members, we are thrilled to offer D360 - an entirely new way for members to choose to do WW," said Mindy Grossman, WW CEO and President. "Coaching is the heartbeat of WW, and our expert D360 Coaches will not only support our members with their expertise and advice, but they will also introduce them to a variety of thought leaders at the forefront of wellness -to offer their unique perspectives to our members on how to reach their goals, improve their health and achieve a life filled with possibility."
The D360 plan comes to life through dedicated content and experiences, which include but aren't limited to the following:
- Daily Inspiration: Coaches post engaging and motivating behavior change wellness lessons each day for their teams.
- CoachLIVES: The cornerstone experience of D360, CoachLIVES are daily, interactive live-stream sessions hosted by our coaches that include deep dives into the WW program, meditations, workouts, cooking demos and more. For those who can't make the live experience, CoachLIVES will be available on-demand within the app.
- WalkTalks featuring celebrity and influential guests: A new walk-and-learn podcast experience featuring inspirational voices such as Oprah Winfrey, Matthew McConaughey, Dr. Sanjay Gupta, Dr. Torri Love Griffin and Gabby Bernstein paired with an audio walking workout custom designed by D360 coaches.
- Weighing In Podcast: A new podcast that features WW members in intimate conversations, sharing their struggles, successes, and in-the-moment a-ha's with Clinical Psychologist Dr. Allison Grupski, WW Director of Behavior Change Strategies & Coaching. No question is off the table!
- LIVE Experiences: Inspired by Oprah's Your Life in Focus: A Vision Forward LIVE virtual experience, D360 will offer live and interactive events with Wellness Leaders and expert guests alongside WW members designed to inspire, motivate and deliver the tools you need to create the life you envision.
"One year ago, WW launched both the sold-out, national arena tour, Oprah's 2020 Vision, and a brand new vertical, producing events, experiences and content that reimagined our role as the world's partner in wellness," said Amy Weinblum, WW Chief Business Development Officer. "D360 is the next iteration of our mission, meeting members where they are, with the inspiration and community they need."
Every D360 member will follow the myWW+ program, which is WW's most personalized program to-date, offering a comprehensive approach to wellness. Through a deeply enriching, more interactive and personalized app experience, myWW+ offers members a plan that works best for them with new tools designed to make weight loss easier. The program is rooted in WW's scientifically proven approach to weight loss and nutrition and grounded in the SmartPoints® system and ZeroPoint™ foods. WW remains a category leader, having been ranked eleven years in a row as #1 "Best for Weight Loss" by health experts in U.S. News & World Report's Best Diets rankings. D360 is currently available in the US and UK with plans for global expansion in 2021.
Get to know our new D360 coaches and learn more about WW Experiences by following WW.Now on Instagram. For more information on WW and D360, please visit www.ww.com/digital360.
About WW International, Inc.
WW (formerly Weight Watchers) is a human-centric technology company powered by the world's leading commercial weight management program. As a global wellness company, we inspire millions of people to adopt healthy habits for real life. Through our comprehensive digital app, expert Coaches and engaging experiences, members follow our proven, sustainable, science-based program focused on food, activity, mindset and sleep. Leveraging nearly six decades of expertise in nutritional and behavioral change science, providing real human connection and building inspired communities, our purpose is to democratize and deliver holistic wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
For more information, contact:
Tracy Royal, WW
Tracy.Royal@ww.com
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SOURCE WW International, Inc.
