WW Collaborates with Zoom For the Launch of New Experiences OnZoom and Zoom's Application Marketplace

Rhea-AI Summary

WW International, Inc. (NASDAQ: WW) announced an expansion of its partnership with Zoom Video Communications, launching two new offerings: OnZoom and Zapps. Revealed at Zoomtopia from October 14-15, 2020, these platforms aim to enhance user wellness through behavior change strategies. WW will create an app for Zapps that sends reminders for health practices and provides wellness content. Additionally, OnZoom will host events such as 'WWeekend with WW' to promote healthy habits. This collaboration leverages WW’s expertise in wellness to address increasing sedentary lifestyles.

Positive

• Expansion of partnership with Zoom enhances brand visibility.
• Launch of Zapps app focused on promoting user health habits.
• Interactive events through OnZoom to engage users and promote wellness.

Negative

• None.

NEW YORK, Oct. 14, 2020 /PRNewswire/ -- WW International, Inc. (NASDAQ: WW), a global wellness company powered by the world's leading commercial weight management program, announced today it has expanded its relationship with Zoom Video Communications, Inc. for the launch of two new experiences, OnZoom, an online events platform and Zapps, an in-app marketplace. The products were revealed during Zoomtopia, Zoom's annual user conference, from October 14 through October 15, 2020.

It is estimated that the average adult in the U.S. spends around 7 hours per day sitting.¹ Sedentarism has material negative health impacts including risk of cardiovascular disease, type 2 diabetes and some cancers.² As the health and wellness partner for OnZoom and Zapps, WW will lean into its core tenets of meeting people where they are to deliver Zoom's users a tangible benefit and reinforce the brands credentials as the world's partner in wellness.

"At WW, our mission is to inspire healthy habits for real life - for EVERYONE," said Gail Tifford, WW Chief Brand Officer. "We understand people are spending many hours in their chairs, behind their computers and on Zoom and we see a great opportunity to further impact the health of people around the world. We are excited to expand our relationship with Zoom for OnZoom and Zapps to bring our science-backed, behavior change expertise to life in a new way."

As a launch partner for Zapps, launching later this year, WW will create one of the first applications for the platform, focused on driving scalable behavior change and encouraging Zoom users to adopt healthy habits by way of a push notification mechanism served through the Zoom interface to remind users to stand, stretch and hydrate throughout the day. On top of the functional push notification and hydration tracker in the WW Zapp, WW will also continuously curate custom and relevant wellness content for the application - inclusive of mindfulness techniques, healthy snack ideas, and easy post-work dinner recipes.

As part of the collaboration for OnZoom, WW will develop bespoke content inclusive of a "WWeekend with WW", with a happy hour on Friday, October 16 at 5PM ET led by WW Head of Nutrition and Wellness Jaclyn London, MS, RD, CDN focused on building healthy habits and snack hacks while working from home. Additionally, on Sunday, October 18 at 10AM ET and 1PM ET, WW will host two virtual Open Houses with expert WW Coaches who will share the magic of a WW Workshop including tips to begin a weight loss and wellness journey. The events are free and open to anyone to attend via the OnZoom platform.

About WW International, Inc.
WW – Weight Watchers reimagined – is a global wellness company powered by the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging tech-enabled experience and face-to-face group workshops, members follow our livable and sustainable program of healthy eating, physical activity, and a helpful mindset. Leveraging more than five decades of experience in building inspired communities and our deep expertise in behavioral science, we aim to democratize wellness and to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.  

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs, as well as a number of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by the Company pursuant to United States securities laws contain discussions of these risks and uncertainties. The Company assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are advised to review the Company's filings with the United States Securities and Exchange Commission (which are available on the SEC's EDGAR database at www.sec.gov and via the Company's website at corporate.ww.com).

¹ Yang L, Cao C, Kantor ED, et al. Trends in Sedentary Behavior Among the US Population, 2001-2016. JAMA. 2019;321(16):1587–1597.
² U.S. Department of Health and Human Services. Physical Activity Guidelines for Americans, 2nd edition. Washington, DC: U.S. Department of Health and Human Services; 2018.  

For more information, contact: 
media@ww.com

 

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SOURCE WW International, Inc.

FAQ

What is the purpose of WW's new collaboration with Zoom?

WW's collaboration with Zoom aims to launch OnZoom and Zapps, focusing on enhancing user health and promoting wellness through interactive content.

When was the new partnership between WW and Zoom announced?

The partnership was announced on October 14, 2020, during Zoomtopia.

What features will the Zapps app include?

The Zapps app will include push notifications for health reminders and curated wellness content such as mindfulness techniques and healthy recipes.

What events will WW host on the OnZoom platform?

WW will host 'WWeekend with WW' happy hour sessions and virtual Open Houses to share tips for healthy habits.

How does WW plan to address sedentary lifestyles with its new offerings?

WW plans to address sedentary lifestyles by providing reminders to users to stand, stretch, and hydrate throughout the day via the Zapps app.