Willis launches AdWrap, a comprehensive insurance solution for marketing and advertising production in the U.S.
Willis (WTW) has launched AdWrap, a master-controlled insurance program designed for marketing and advertising production in the U.S. The program offers comprehensive protection for businesses creating marketing, advertising, and promotional content, including in-house teams, third-party vendors, and social media influencers.
AdWrap's key features include:
- Customizable coverage from pre-production to airdate for various production types including live-action, digital, print, and social media
- Direct coverage with transparent pricing that eliminates vendor mark-ups
- 24/7 expert support from media and entertainment professionals
- Global capabilities for managing production risks
The solution aims to simplify production insurance while optimizing costs through leveraged content spend and pre-approved coverage limits.
Willis (WTW) ha lanciato AdWrap, un programma di assicurazione controllato a livello master, progettato per la produzione di marketing e pubblicità negli Stati Uniti. Il programma offre una protezione completa per le aziende che creano contenuti di marketing, pubblicità e promozionali, comprese le squadre interne, i fornitori esterni e gli influencer sui social media.
Le caratteristiche principali di AdWrap includono:
- Copertura personalizzabile dalla pre-produzione alla data di messa in onda per vari tipi di produzione, inclusi live-action, digitale, stampa e social media
- Copertura diretta con prezzi trasparenti che eliminano i ricarichi dei fornitori
- Supporto esperto 24/7 da professionisti dei media e dell'intrattenimento
- Capacità globali per gestire i rischi di produzione
La soluzione mira a semplificare l'assicurazione di produzione ottimizzando i costi attraverso la spesa per contenuti sfruttata e limiti di copertura pre-approvati.
Willis (WTW) ha lanzado AdWrap, un programa de seguros controlado por un maestro, diseñado para la producción de marketing y publicidad en EE. UU. El programa ofrece una protección integral para las empresas que crean contenido de marketing, publicidad y promocional, incluyendo equipos internos, proveedores externos e influenciadores de redes sociales.
Las características clave de AdWrap incluyen:
- Cobertura personalizable desde la pre-producción hasta la fecha de emisión para varios tipos de producción, incluidos live-action, digital, impresión y redes sociales
- Cobertura directa con precios transparentes que eliminan los márgenes de los proveedores
- Soporte experto 24/7 de profesionales de los medios y el entretenimiento
- Capacidades globales para gestionar riesgos de producción
La solución busca simplificar el seguro de producción mientras optimiza costos a través del gasto en contenido aprovechado y límites de cobertura preaprobados.
윌리스 (WTW)가 미국의 마케팅 및 광고 제작을 위해 설계된 마스터 제어 보험 프로그램 AdWrap을 출시했습니다. 이 프로그램은 내부 팀, 제3자 공급업체 및 소셜 미디어 인플루언서를 포함하여 마케팅, 광고 및 프로모션 콘텐츠를 생성하는 기업에 포괄적인 보호를 제공합니다.
AdWrap의 주요 특징은 다음과 같습니다:
- 라이브 액션, 디지털, 인쇄 및 소셜 미디어를 포함한 다양한 제작 유형에 대해 사전 제작부터 방송일까지 사용자 정의 가능한 보장
- 공급업체 마크업을 제거하는 투명한 가격의 직접 보장
- 미디어 및 엔터테인먼트 전문가의 24/7 전문 지원
- 제작 위험 관리에 대한 글로벌 역량
이 솔루션은 콘텐츠 지출을 활용하고 사전 승인된 보장 한도를 통해 비용을 최적화하면서 제작 보험을 간소화하는 것을 목표로 합니다.
Willis (WTW) a lancé AdWrap, un programme d'assurance contrôlé par un maître, conçu pour la production de marketing et de publicité aux États-Unis. Le programme offre une protection complète pour les entreprises créant du contenu marketing, publicitaire et promotionnel, y compris des équipes internes, des fournisseurs tiers et des influenceurs sur les réseaux sociaux.
Les principales caractéristiques d'AdWrap incluent :
- Couverture personnalisable de la pré-production à la date de diffusion pour divers types de production, y compris le live-action, le numérique, l'impression et les réseaux sociaux
- Couverture directe avec des prix transparents qui éliminent les marges des fournisseurs
- Assistance experte 24/7 de la part de professionnels des médias et du divertissement
- Capacités mondiales pour gérer les risques de production
La solution vise à simplifier l'assurance de production tout en optimisant les coûts grâce à des dépenses de contenu optimisées et des limites de couverture pré-approuvées.
Willis (WTW) hat AdWrap eingeführt, ein mastergesteuertes Versicherungsprogramm, das für die Marketing- und Werbeproduktion in den USA konzipiert ist. Das Programm bietet umfassenden Schutz für Unternehmen, die Marketing-, Werbe- und Promotionsinhalte erstellen, einschließlich interner Teams, Drittanbieter und Social-Media-Influencer.
Die Hauptmerkmale von AdWrap umfassen:
- Anpassbare Deckung von der Vorproduktion bis zum Sendetermin für verschiedene Produktionsarten, einschließlich Live-Action, Digital, Print und Social Media
- Direkte Deckung mit transparenten Preisen, die Aufschläge von Anbietern eliminieren
- 24/7 Expertenunterstützung von Fachleuten aus den Bereichen Medien und Unterhaltung
- Globale Fähigkeiten zur Verwaltung von Produktionsrisiken
Die Lösung zielt darauf ab, die Produktionsversicherung zu vereinfachen und gleichzeitig die Kosten durch optimierte Inhaltsausgaben und vorab genehmigte Deckungsgrenzen zu optimieren.
- Launch of new revenue-generating insurance product targeting the growing marketing and advertising sector
- Potential for increased market share through competitive pricing model
- Global scalability of the insurance solution
- to U.S. market initially
- Enters competitive insurance market segment
Insights
Willis's introduction of AdWrap represents a targeted product innovation that addresses specific inefficiencies in the marketing and advertising production insurance space. The solution aims to eliminate the common vendor mark-up practices that have traditionally inflated insurance costs for companies producing marketing content.
The program's structure as a master-controlled insurance offering suggests Willis is positioning this as a comprehensive solution that can replace the fragmented approach where each vendor secures their own coverage. This consolidation approach typically yields administrative efficiencies and potentially better risk management through standardized coverage terms.
From a competitive standpoint, the focus on cost transparency and customizable coverage indicates Willis has identified pain points in how advertising productions currently manage risk. The emphasis on supporting multiple production types—from traditional live-action to digital and social media content—also acknowledges the evolving nature of marketing content creation.
However, without specific financial projections or market size estimates, it's difficult to gauge how material this offering will be to WTW's overall business performance. Given WTW's
NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- Willis, a WTW business, has announced that it is now offering AdWrap, a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors. This innovative program provides a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S.
AdWrap simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs. By leveraging content spend, the program offers pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses. Key features of AdWrap include:
- Customizable Coverage: Providing coverage from pre-production to airdate, AdWrap protects various production types—including live-action, digital, print, and social media—against property, casualty, and contingent risks.
- Cost Transparency: AdWrap offers direct coverage with premiums that reflect individual risks and claims history by eliminating typical vendor mark-ups, ensuring fair and consistent pricing across all projects.
- Expert Support & Global Reach: Backed by a team of media and entertainment professionals, AdWrap ensures seamless account management and strong vendor relations. With 24/7 support and global capabilities, clients can manage production risks wherever their projects take them.
“We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” said Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), at Willis. “AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
About WTW
At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk, and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce, and maximize performance.
Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.
Learn more at wtwco.com.
Media Contacts
Douglas Menelly
Douglas.Menelly@wtwco.com +1 (516) 972-0380
Arnelle Sullivan
Arnelle.Sullivan@wtwco.com +1 (718) 208-0474
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