The Alkaline Water Company Expands into Hospitality Channel

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced a partnership with Dot Foods, the largest food redistribution company in the U.S., to distribute its product line, including Alkaline88® and A88 Infused™, to 4,300 customers nationwide starting September 21, 2020. This collaboration aims to penetrate the hospitality industry, providing access to over 600,000 restaurants and foodservice establishments, which may significantly boost the company’s growth this fiscal year.

Positive

• Partnership with Dot Foods enhances distribution reach to 4,300 customers.
• Access to over 600,000 foodservice establishments boosts potential sales.
• Entry into the hospitality industry presents significant growth opportunities.

Negative

• None.

SCOTTSDALE, Ariz., Aug. 26, 2020 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively. Today, the Company announced that Dot Foods Inc. (“Dot Foods”), the largest food redistribution company in the U.S., will offer the entire line of Alkaline88®, A88 Infused™, and aluminum bottles to its 4,300 customers nationwide by September 21, 2020.

“Adding the largest foodservice redistributor, Dot Foods, to our growing list of channel partners is another milestone for the Company. Every year, Dot Foods sells millions of cases of beverages to its customers. This relationship will give us an entry into the hospitality industry, which we view as a significant opportunity for our growing lifestyle brands. There are over 600,000 restaurants and foodservice establishments that will now have access to our full line of products,” stated Richard Wright, President and CEO of The Alkaline Water Company Inc.

“The U.S foodservice industry is nearly equal in size to food retailing and accounted for over $969.4 billion in sales in 2019. Our lifestyle brand extension into flavors and aluminum bottles is one of the major reasons Dot Foods viewed Alkaline88® as an important brand to add to its portfolio of products. We believe that Alkaline88®, A88 infused flavors, and aluminum bottles will have tremendous success in the foodservice arena. Dot Foods sales should significantly contribute to our growth this fiscal year. This should also help us open up opportunities into other hospitality channels, including hotels, airports, U.S. park systems, colleges, golf courses, concert venues, etc. We want to thank Dot Foods for giving us this opportunity and look forward to a long and mutually beneficial relationship.”

About DOT Foods

Dot Foods is the largest food industry redistributor in North America, with over $8.2 billion in sales for 2019. It is listed as #68 on the Largest Privately-Owned Companies list by Forbes. Dot Foods has 12 distribution centers across the U.S., operations in Canada, and a joint-venture in Mexico and total warehouse space of over 3.7 million square feet. Dot Foods serves all 50 states and more than 35 countries around the world. For more information on Dot Foods visit www.dotfoods.com.

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules, and gummies.

To purchase A88CBD™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that Dot Foods will offer the entire line of Alkaline88®, A88 Infused™, and aluminum bottles to its 4,300 customers nationwide by September 21, 2020; that the relationship with Dot Foods will give the Company entry into the hospitality industry; that over 600,000 restaurants and foodservice establishments will have access to the Company’s full line of products; that Alkaline88®, A88 infused flavors, and aluminum bottles will have tremendous success in the foodservice arena; that Dot Foods sales should significantly contribute to our growth this fiscal year and; that the relationship with Dot Foods will help the Company open up opportunities into other hospitality channels, including hotels, airports, U.S. park systems, colleges, golf courses, concert venues, etc.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

Richard A. Wright
President and CEO, or

Sajid Daudi
Director of Investor Relations & Corporate Communications
800-923-1910
investors@thealkalinewaterco.com  

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com

 

FAQ

What is the significance of the partnership between Alkaline Water Company and Dot Foods?

The partnership allows Alkaline Water Company to distribute its products to 4,300 customers, expanding its reach into the hospitality industry.

How many establishments will now have access to Alkaline88® products?

Over 600,000 restaurants and foodservice establishments will have access to Alkaline88® and related products.

When will Dot Foods start offering Alkaline88® products?

Dot Foods is set to offer Alkaline88® products starting September 21, 2020.

What are the expected benefits of the Dot Foods partnership for WTER?

The partnership is expected to significantly contribute to WTER's growth this fiscal year by increasing product availability in the foodservice sector.