The Alkaline Water Company Adds Brand Marketing Leader, Rosie Cousino as Director of Corporate Marketing

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has appointed Rosie Cousino as Director of Corporate Marketing, effective August 20, 2020. With over 20 years of industry experience, Cousino has worked with major brands like Clorox and Del Monte Foods and has a strong background in digital media and brand strategy. She will oversee national advertising and shopper marketing for the company’s alkaline and CBD-infused products. This strategic hire aims to enhance brand presence and drive sales growth in the rapidly expanding beverage market.

Positive

• Appointment of Rosie Cousino brings over 20 years of marketing experience.
• Cousino's past experience with leading brands may enhance brand strategy.
• Focus on national advertising and shopper marketing could drive sales growth.

Negative

• None.

Rosie Cousino joins Alkaline88™with over 20 years of experience working with national brands, including Clorox, Del Monte Foods, Nature Made Vitamins, and, most recently, Medterra CBD.  

SCOTTSDALE, Ariz., Aug. 20, 2020 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively. Today, the Company announces that it hired Rosie Cousino as Director of Corporate Marketing.

“Rosie is an accomplished CPG marketer and brings a wealth of experience and knowledge to our growing team, stated Ricky Wright, President and CEO of The Alkaline Water Company. She brings a wide range of strategic brand-building knowhow to The Alkaline Water Company with insight across several CPG categories, including launching CDB products for a leading ingestible brand. Her deep digital experience and long history of building incredible brand strategies are precisely what our growing national lifestyle brands, Alkaline88, A88 flavor-infused, and A88CBD need.”

Reporting to the Executive Director of National Sales, Frank Chessman, Ms. Cousino, will manage the recently announced advertising agency of record, David Elen. She will be responsible for all National Advertising and Shopper Marketing strategy across A88’s expansive product portfolio of water and CBD products. As a tenured executive, Rosie has held strategic brand development positions with various leading advertising agencies, working mostly with Fortune 500 clients. Most recently, at Medterra CBD, she oversaw content creation and process flow of cross-functional teams, focused on developing material for digital media, social media, and print channels.

“I am thrilled to be joining Alkaline88® as the Director of Corporate Marketing.  I look forward to leveraging my expertise in CPG marketing, fueled by data-driven insights to help drive incremental growth and sales for our growing line of lifestyle brands,” added Rosie Cousino, Director of Corporate Marketing for The Alkaline Water Company.

The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules, and gummies.

To purchase A88CBD™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: the statement relating to helping to drive incremental growth and sales for the Company’s growing line of lifestyle brands.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

Richard A. Wright
President and CEO, or

Sajid Daudi
Director of Investor Relations & Corporate Communications
800-923-1910
investors@thealkalinewaterco.com

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com

 

FAQ

What is the significance of Rosie Cousino's appointment at WTER?

Rosie Cousino's appointment as Director of Corporate Marketing is significant as she brings over 20 years of experience, which can enhance the company's brand strategy and marketing efforts.

How might Rosie Cousino's experience benefit WTER?

Her extensive experience with national brands could improve WTER’s market approach and help in driving sales for its alkaline and CBD-infused products.

What products does The Alkaline Water Company offer?

The Alkaline Water Company produces premium bottled alkaline water and CBD-infused products under the brand names Alkaline88, A88 Infused, and A88CBD.

When was Rosie Cousino appointed at The Alkaline Water Company?

Rosie Cousino was appointed as Director of Corporate Marketing on August 20, 2020.

What are the future growth prospects for WTER?

The company anticipates growth in product demand and aims to expand its marketing strategy, which Cousino's expertise may enhance.