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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) announces the opening of two new east coast manufacturing facilities by its suppliers, resolving raw material supply concerns amid its expansion. This move will be complemented by three additional co-packers by the end of Q3 to meet growing demand for Alkaline88®. CEO Ricky Wright highlighted the proactive sourcing strategy, which has positioned the company to exceed increased production demands and reduce the carbon footprint. Alkaline88® is now available in 75,000 stores nationwide, bolstered by a national marketing campaign slated for later this year.
The Alkaline Water Company (NASDAQ: WTER), the leading independent alkaline water provider in the U.S., will join the Russell Microcap® Index effective June 28, 2021. This membership enhances the visibility of WTER in investment circles, potentially attracting more institutional investors. The company reports strong sales performance, outperforming its category significantly in both sales volume and unit volume. Alkaline88®, its flagship product, is now offered in 75,000 U.S. stores and is known for superior hydration with a perfect 8.8 pH balance.
The Alkaline Water Company (NASDAQ: WTER) has announced a new broadcast discussing the rising M&A activity in the food and beverage sectors, focusing on functional water assets.
This comes amid a growing consumer trend towards enhanced water products, particularly as an alternative to sugary drinks, accelerated during the pandemic.
As the largest independent player in the alkaline water market, The Alkaline Water Company’s flagship product, Alkaline88, is poised to tap into the projected $1 billion market.
The Alkaline Water Company (NASDAQ: WTER) has announced a new distribution partnership with SaluVid to expand its reach in Puerto Rico and the Caribbean. This collaboration aims to market and distribute the company’s Alkaline88® brand, known for its high pH balance and quality. The partnership is expected to enhance the company's international presence, following a prior agreement with Bellator Group. TraFon Group, SaluVid's parent company, boasts an extensive local network, enabling streamlined logistics from Florida to Caribbean markets.
The Alkaline Water Company (NASDAQ: WTER) featured in a NetworkNewsWire editorial discussing the resurgence of merger and acquisition activity in the food and beverage sector, particularly in functional water assets. In 2020, 136 of the 222 transactions occurred in the latter half of the year, resulting in a total transaction value of $13.8 billion. Despite the pandemic, the company's Alkaline88 brand continues to gain traction, now endorsed by NBA Hall of Famer Shaquille O'Neal, positioning WTER favorably in a revitalized market.
The Alkaline Water Company (NASDAQ: WTER) has renewed its partnership with Barstool Sports, expanding their collaboration to include the A88CBD™ line on eight podcasts from May 12 to June 17. This follows an initial five-show run in April. The partnership aims to enhance brand awareness among Barstool's vast audience. The A88CBD™ line focuses on premium CBD products derived from U.S.-grown hemp, aligning with the company's mission to innovate in the wellness sector. Alkaline88® water is now available in 75,000 U.S. stores, highlighting the company’s market presence.
The Alkaline Water Company (NASDAQ: WTER) announces partnership with basketball icon Shaquille O’Neal. As an equity partner and Board of Advisors member, he will also act as a brand ambassador for Alkaline88®. O’Neal's influence and reputation are expected to enhance brand growth and outreach. Alkaline88® offers a premium alkaline water with a balanced 8.8 pH, composed of just water and Pink Himalayan Rock Salt. Available in 75,000 stores across the U.S., the partnership aims to boost sales and brand recognition.
The Alkaline Water Company (NASDAQ: WTER) has entered a brokerage agreement with Bellator Group LLC to expand its product lines internationally. Known for its flagship brand Alkaline88®, the company aims to leverage Bellator's expertise in the hemp sector to enhance its CBD-infused products' market reach. With a commitment to quality and sustainability, Alkaline88® is available in 75,000 stores across the U.S. This partnership is anticipated to accelerate overseas market entry, with further growth in domestic supermarket channels.
The Alkaline Water Company (NASDAQ: WTER) has launched a fully recyclable white aluminum bottle for its Alkaline88 water brand, now available at over 2,700 retail locations in the USA. The 16-ounce bottle is eco-friendly, resealable, and emphasizes a smooth taste. This launch is part of an ongoing SKU expansion, supported by the company’s resilience during the past year. Alkaline88 boasts a perfect 8.8 pH balance, appealing to health-conscious consumers. The product aligns with the company's commitment to purity and sustainability.
The Alkaline Water Company (NASDAQ: WTER) announced that its Alkaline88® brand is expanding into Harris Teeter stores, which are part of The Kroger Co. This addition includes three new product SKUs available in 261 stores across seven states and the District of Columbia. The expansion aligns with the company's recent growth, as Nielsen data shows Alkaline88 was the fastest-growing value-added brand over a 26-week period ending March 27, 2021. The company currently distributes its products in over 75,000 retail locations nationwide.
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