Alkaline88® Official Vendor for Kampgrounds of America (KOA®) and Yogi Bear’s Jellystone Park™ Camp-Resorts

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has partnered with Kampgrounds of America (KOA) and Yogi Bear’s Jellystone Park Camp-Resorts to provide its products at over 600 campground locations. This move capitalizes on the surge in camping popularity, with KOA reporting a 400% increase in bookings. The company’s single-serve alkaline and flavor-infused waters, along with CBD products, will be available at these venues, marking significant growth potential in the hospitality sector. These partnerships aim to enhance brand visibility and equity in a growing market.

Positive

• Partnership with KOA and Jellystone Park expands distribution to over 600 locations.
• Camping industry is experiencing a 400% increase in bookings, indicating strong demand.
• Single-serve and eco-friendly products align with consumer trends towards sustainability.

Negative

• Dependence on campground partnerships may limit broader retail distribution.
• Regulatory risks associated with marketing CBD-infused products.

A88 single-serve products, including sustainable aluminum bottles and flavored waters available to over 600 campground locations.

SCOTTSDALE, Ariz., Oct. 22, 2020 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively. Today, the Company announces that it is now an approved vendor for Kampgrounds of America (KOA^®) and Yogi Bear’s Jellystone Park^™ Camp-Resorts.

“We are pursuing some exciting growth opportunities in the hospitality segment and are thrilled to announce our newest partnership with two of North America’s leading family camping destination providers,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “There are approximately 82 million camper households in the U.S., and the recent pandemic related travel limitations are drawing more first-time campers to the activity. Camping and glamping booking services providers are reporting huge spikes in business, with some 400% busier than the same time last year. As such, our timing is perfect, and pursuing unique growth areas in the hospitality and foodservice arena remains a priority. As an approved vendor, our leading brands, Alkaline88®, and A88 Infused™ flavors, will be available to franchisors of approximately 520 KOA^® and 81 Jellystone Park^™ Camp-Resort locations. In addition, KOA® campgrounds will offer A88CBD™ products to adult guests. Our single-serve, eco-friendly, and all-natural products are an ideal fit for this segment and will be offered at their retail camp stores and on-site foodservice operations. We believe our products’ availability at these high traffic locations represents a huge growth opportunity and will further enhance the brand equity of our lifestyle products.”   

According to the 2020 North America Camping Report, new and unique outdoor experiences are driving the growth in camping in North America. Camping and RVing are becoming increasingly popular and attracting a diverse group of new campers. The report found that participation continued its growth trend among the youngest generations (Millennials, Generation X, and even more Generation Z groups).

Key findings from the report are:

• The active camper households in the U.S. in 2019 exceeded 82 million.
• The year over year growth in the U.S. camping householders increased by 2.7 million.
• The number of households who camped at least once in 2019 was nearly 42 million.
• Since 2014, the number of households who camp 3+ times per year increased by 82%.

The study further found that even against the backdrop of this year’s global pandemic, prospective campers’ interest is expected to support the camping sector’s continued growth in 2020.

Kampgrounds of America (KOA)

Kampgrounds of America, Inc. (KOA®) is the world’s largest system of privately held campgrounds. Founded in 1962 in Billings, Montana, it currently operates in over 520 locations in U.S. and Canada, delivering all types of camping experiences through its KOA® Journey, KOA® Holiday, KOA® Resort, and other unique lodging accommodations.

Leisure Systems and Yogi Bear’s Jellystone Park™ Camp-Resorts

Leisure Systems, Inc. (LSI) is the Franchisor for Yogi Bear’s Jellystone Park™ Camp-Resorts. Launched in 1969, the Jellystone Park system now operates in 81 markets in the U.S. and Canada and is the second-largest chain of campgrounds in the U.S. LSI is a wholly-owned subsidiary of The Park River Corporation, Cincinnati, Ohio.

The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.

To purchase A88CBD™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that being approved by KOA and Yogi Bear Jellystone Parks represent a huge growth opportunity and will further enhance the brand equity of the Company’s lifestyle products.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow, including by operators of campgrounds; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s water or CBD-infused products; the fact that operators of KOA Campgrounds and Jellystone Parks may not carry the Company’s products in their locations; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

Richard A. Wright
President and CEO, or

Sajid Daudi
Director of Investor Relations & Corporate Communications
800-923-1910
investors@thealkalinewaterco.com 

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com 

 

FAQ

What recent partnership has The Alkaline Water Company announced?

The Alkaline Water Company has partnered with Kampgrounds of America and Yogi Bear’s Jellystone Park Camp-Resorts to distribute their products at over 600 locations.

What products will be offered at KOA and Jellystone Park locations?

Products including Alkaline88® waters, A88 Infused™ flavored waters, and A88CBD™ products will be available at KOA and Jellystone Park locations.

How has the camping industry performed recently?

The camping industry has seen a significant surge, with some KOA locations reporting a 400% increase in bookings compared to last year.

What market opportunities does this partnership create for WTER?

This partnership presents a substantial growth opportunity in the hospitality segment, enhancing brand visibility and equity for The Alkaline Water Company's products.

What are the potential risks for WTER after this announcement?

Potential risks include regulatory challenges related to CBD product marketing and the reliance on campground partnerships for distribution.