WEST ELM LAUNCHES NEW COLLABORATION WITH FASHION TASTEMAKER AND BEST-SELLING CHILDREN’S BOOK AUTHOR, EVA CHEN
West Elm, a Williams-Sonoma brand (NYSE: WSM), has launched a 34-piece children's collection in collaboration with Eva Chen, fashion tastemaker and best-selling children's book author. The collection, inspired by Chen's family's love of reading, includes furniture, textiles, lighting, and decorative accessories.
Key items feature reading-focused designs like a Lofted Bed with a reading nook, a Chair and a Half for two, a Tent Floor Cushion, and an Arched Reading Bookcase. Other notable pieces include a Play Table and Stool Set ($549), Save-As Storage Shelf ($599), Playful Shapes Rug ($399), and Rolling Art Easel ($249).
The collection will be available in Canada starting September 5th at westelm.ca/evachen.
West Elm, un marchio di Williams-Sonoma (NYSE: WSM), ha lanciato una collezione di 34 pezzi per bambini in collaborazione con Eva Chen, influencer di moda e autrice di libri per bambini best-seller. La collezione, ispirata dall'amore per la lettura della famiglia di Chen, comprende mobili, tessuti, illuminazione e accessori decorativi.
Tra gli articoli principali spiccano design focalizzati sulla lettura, come un Letto Loft con angolo lettura, una Poltrona e Mezzo per due, un Cuscino a Forma di Tenda e una Libreria Arcuata. Altri pezzi notevoli includono un Set Tavolo da Gioco e Sgabelli ($549), una Mensola Salva-Spazio ($599), un Tappeto a Forme Giocose ($399) e un Cavalletto da Disegno Mobile ($249).
La collezione sarà disponibile in Canada a partire dal 5 settembre su westelm.ca/evachen.
West Elm, una marca de Williams-Sonoma (NYSE: WSM), ha lanzado una colección de 34 piezas para niños en colaboración con Eva Chen, referente de moda y autora de libros infantiles más vendidos. La colección, inspirada en el amor por la lectura de la familia Chen, incluye muebles, textiles, iluminación y accesorios decorativos.
Los elementos clave presentan diseños centrados en la lectura como una Cama Elevada con un rincón de lectura, una Silla y Media para dos, un Cojín de Tienda y una Estantería de Lectura Arqueada. Otras piezas destacadas incluyen un Conjunto de Mesa de Juego y Taburetes ($549), una Estantería Ahorra-Espacio ($599), una Alfombra de Formas Juguetonas ($399) y un Caballete de Arte Rodante ($249).
La colección estará disponible en Canadá a partir del 5 de septiembre en westelm.ca/evachen.
웨스트 엠(West Elm), 윌리엄스-소노마(Williams-Sonoma)의 브랜드(NYSE: WSM)가 아이들을 위한 34종 컬렉션을 패션 아이콘이자 베스트셀러 아동 도서 저자 에바 첸과 협력하여 출시했습니다. 이 컬렉션은 첸의 가족이 독서를 사랑하는 데서 영감을 받아 가구, 섬유, 조명 및 장식 액세서리를 포함합니다.
주요 제품은 독서 중심의 디자인이 특징이며, 독서 공간이 있는 로프트 침대, 두 사람이 앉을 수 있는 의자와 반, 텐트 바닥 쿠션, 아치형 책꽂이 등이 있습니다. 다른 눈에 띄는 제품으로는 놀이 테이블과 스툴 세트($549), 공간 절약형 저장 선반($599), 장난감 모양의 러그($399), 바퀴 달린 미술 이젤($249) 등이 있습니다.
이 컬렉션은 캐나다에서 9월 5일부터 westelm.ca/evachen에서 판매될 예정입니다.
West Elm, une marque de Williams-Sonoma (NYSE: WSM), a lancé une collection pour enfants de 34 pièces en collaboration avec Eva Chen, icône de la mode et auteure de livres pour enfants à succès. La collection, inspirée par l'amour de la lecture de la famille Chen, inclut meubles, textiles, éclairage et accessoires décoratifs.
Les articles clés présentent des designs axés sur la lecture, comme un Lit surélevé avec un coin lecture, un Fauteuil et demi pour deux, un Coussin Tente et une Bibliothèque Arquée. D'autres pièces notables comprennent un Ensemble Table de Jeu et Tabourets ($549), une Étagère Optimisateur d'Espace ($599), un Tapis Formes Ludiques ($399) et un Chevalet de Dessin Mobile ($249).
La collection sera disponible au Canada à partir du 5 septembre sur westelm.ca/evachen.
West Elm, eine Marke von Williams-Sonoma (NYSE: WSM), hat in Zusammenarbeit mit Eva Chen, Modeikone und Bestsellerautorin für Kinderbücher, eine 34-teiliges Kinderkollektion herausgebracht. Die Kollektion, inspiriert von der Liebe der Familie Chen zum Lesen, umfasst Möbel, Textilien, Beleuchtung und dekorative Accessoires.
Wichtige Artikel zeichnen sich durch leseorientierte Designs aus, wie etwa ein Hochbett mit Leseecke, ein Sessel und eine halbe für zwei, ein Zeltbodenkissen und ein gewölbter Lesebücherregal. Weitere bemerkenswerte Stücke sind ein Spieltisch- und Hocker-Set ($549), ein Platzsparendes Regal ($599), ein verspielter Teppich ($399) und ein rollbarer Malblock ($249).
Die Kollektion ist ab dem 5. September in Kanada unter westelm.ca/evachen erhältlich.
- Collaboration with popular author and fashion influencer Eva Chen may attract new customers
- Collection focuses on reading-themed furniture, potentially tapping into a niche market
- 34-piece assortment offers a wide range of products, increasing potential sales
- Launch in Canada expands market reach
- None.
The Colorful Collaboration is Inspired by Chen’s Family’s Love of Reading
Eva Chen + West Elm Kids (Photo: West Elm)
“Eva has fantastic taste and is acutely aware of what parents want for a kid’s room: products that are highly functional while maintaining great style,” says Day Kornbluth, President of West Elm. “She is also kind, collaborative and a pleasure to work with.”
Select items within the new Eva Chen for West Elm collaboration were fashioned specifically to store children’s books and to encourage reading. The Lofted Bed features a reading nook, the Chair and a Half sits two comfortably and the Tent Floor Cushion provides a cozy spot to curl up with a good book. The Arched Reading Bookcase sits perfectly low for children to easily select their book of choice.
Chen states, "There are nods to literacy and the love of books woven throughout. The Arched Reading Bookcase is intended for kids to literally kick up their feet and read. The capsule is a little bit quirky, not centered around being too perfect and ultimately super livable.”
Additional key items in the new Eva Chen for West Elm collection include the Play Table and Stool Set (
To learn more about Eva Chen + West Elm Kids please visit: www.westelm.com/evachen
The new Eva Chen collection will be available for purchase in
Be the first to see the new collection by following @westelm and @evachen212
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the
ABOUT WEST ELM
Born in
We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
ABOUT EVA CHEN
Eva Chen is a trailblazing author, style influencer and former editor with a rich background in fashion and beauty. She was the editor-in-chief at Lucky magazine and held key editorial roles at Teen Vogue and Elle. Chen is currently the Vice President of Fashion Partnerships at Instagram. She is also a bestselling children's book author, known for her empowering Juno Valentine series. With a large social media following, she continues to influence the industry with her authentic voice and trendsetting insights.
Follow Chen on Instagram, Facebook and Threads at @evachen212.
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904396484/en/
Jess Ward
Jward11@wsgc.com
Source: Williams-Sonoma, Inc.
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