POTTERY BARN LAUNCHES ACCESSIBLE HOME FURNISHINGS COLLECTION WITH MICHAEL GRAVES DESIGN
Pottery Barn, a Williams-Sonoma, Inc. (NYSE: WSM) brand, has launched an accessible home furnishings collection in collaboration with Michael Graves Design. The collection features functional and beautiful designs aimed at making homes safer and more accessible for various communities, including those aging in place and individuals with disabilities.
The 'Michael Graves Design for Pottery Barn' collection includes upholstered armchairs and bedroom furnishings with unique enhancements. Key features include integrated armrests on bed frames, nightstands with raised edges and built-in power strips, dressers with grab rails, and armchairs designed for easier entry and exit. The collection is now available on PotteryBarn.com and in select stores.
Pottery Barn, un marchio di Williams-Sonoma, Inc. (NYSE: WSM), ha lanciato una collezione di arredamenti per la casa accessibile in collaborazione con Michael Graves Design. La collezione presenta design funzionali e belli volti a rendere le abitazioni più sicure e accessibili per diverse comunità, comprese quelle di persone anziane e individui con disabilità.
La collezione 'Michael Graves Design per Pottery Barn' include poltrone imbottite e arredamenti per camere da letto con miglioramenti unici. Le caratteristiche principali comprendono braccioli integrati nei letti, comodini con bordi rialzati e ciabatte integrate, cassettiere con corrimani e poltrone progettate per facilitare l'entrata e l'uscita. La collezione è ora disponibile su PotteryBarn.com e in alcuni negozi selezionati.
Pottery Barn, una marca de Williams-Sonoma, Inc. (NYSE: WSM), ha lanzado una colección de muebles accesibles para el hogar en colaboración con Michael Graves Design. La colección presenta diseños funcionales y bellos destinados a hacer que los hogares sean más seguros y accesibles para diversas comunidades, incluidas aquellas de personas mayores y personas con discapacidades.
La colección 'Michael Graves Design para Pottery Barn' incluye sillones tapizados y muebles para dormitorios con mejoras únicas. Las características clave incluyen reposabrazos integrados en las estructuras de las camas, mesitas de noche con bordes elevados y regletas de enchufes incorporadas, cómodas con barandillas y sillones diseñados para facilitar la entrada y salida. La colección está disponible ahora en PotteryBarn.com y en tiendas seleccionadas.
Pottery Barn은 Williams-Sonoma, Inc. (NYSE: WSM)의 브랜드로, Michael Graves Design과 협력하여 접근 가능한 가정용 가구 컬렉션을 출시했습니다. 이 컬렉션은 기능적이고 아름다운 디자인을 특징으로 하여 노인 및 장애인을 포함한 다양한 커뮤니티의 가정이 더 안전하고 접근할 수 있도록 하고자 합니다.
'Michael Graves Design for Pottery Barn' 컬렉션에는 안락한 팔걸이 의자와 침실 가구가 독특한 개선 사항과 함께 포함되어 있습니다. 주요 특징으로는 침대 프레임에 통합된 팔걸이, 가장자리가 올라간 나이트 스탠드와 내장된 전원 스트립, 손잡이가 있는 서랍장, 그리고 입출이 쉬운 디자인의 의자가 있습니다. 이 컬렉션은 이제 PotteryBarn.com 및 일부 매장에서 구입할 수 있습니다.
Pottery Barn, une marque de Williams-Sonoma, Inc. (NYSE: WSM), a lancé une collection de meubles accessibles pour la maison en collaboration avec Michael Graves Design. La collection propose des designs fonctionnels et esthétiques visant à rendre les maisons plus sûres et plus accessibles pour diverses communautés, y compris les personnes âgées et celles en situation de handicap.
La collection 'Michael Graves Design pour Pottery Barn' comprend des fauteuils rembourrés et du mobilier de chambre avec des améliorations uniques. Les caractéristiques clés incluent des accoudoirs intégrés sur les cadres de lit, des tables de chevet avec bords surélevés et des multiprises intégrées, des commodes avec barres d'appui, et des fauteuils conçus pour faciliter l'entrée et la sortie. La collection est maintenant disponible sur PotteryBarn.com et dans certains magasins sélectionnés.
Pottery Barn, eine Marke von Williams-Sonoma, Inc. (NYSE: WSM), hat in Zusammenarbeit mit Michael Graves Design eine zugängliche Wohnmöbelkollektion ins Leben gerufen. Die Kollektion bietet funktionale und schöne Designs, die darauf abzielen, Wohnräume sicherer und zugänglicher für verschiedene Gemeinschaften zu machen, einschließlich älterer Menschen und Menschen mit Behinderungen.
Die Kollektion 'Michael Graves Design für Pottery Barn' umfasst polsterte Sessel und Schlafzimmermöbel mit einzigartigen Verbesserungen. Zu den Hauptmerkmalen gehören integrierte Armlehnen an Betten, Nachttische mit erhöhten Kanten und eingebauten Steckdosenleisten, Kommoden mit Haltegriffen sowie Sessel, die den Ein- und Ausstieg erleichtern. Die Kollektion ist jetzt auf PotteryBarn.com und in ausgewählten Geschäften erhältlich.
- Expansion into accessible home furnishings market, potentially increasing customer base
- Collaboration with renowned accessible design experts Michael Graves Design
- Launch of new product line addressing specific customer needs
- Potential for increased sales and market share in the accessible furniture segment
- None.
Insights
The launch of Pottery Barn's accessible home furnishings collection in collaboration with Michael Graves Design marks a significant shift in the home furnishings market. This move taps into an underserved yet substantial demographic, potentially expanding Pottery Barn's customer base and market share.
Key points to consider:
- The collection addresses the needs of adults aging in place and individuals with disabilities, a growing market segment as the population ages.
- By integrating accessibility features into popular product lines, Pottery Barn is normalizing accessible design, which could influence industry standards.
- The collaboration leverages Michael Graves Design's expertise in accessible design, potentially giving Pottery Barn a competitive edge in this niche.
- This initiative aligns with broader trends towards inclusive design and corporate social responsibility, which could enhance brand perception and customer loyalty.
While the immediate financial impact may be , this strategic move positions Pottery Barn favorably in a growing market segment. It could lead to increased sales and market share in the long term, especially if the collection resonates with consumers and expands further.
From a financial perspective, this launch represents a strategic diversification for Williams-Sonoma, Inc. (NYSE: WSM), Pottery Barn's parent company. While specific revenue projections aren't provided, several factors suggest potential positive financial implications:
- Market expansion: By addressing the needs of aging and disabled populations, Pottery Barn is tapping into a growing demographic, potentially increasing its total addressable market.
- Premium pricing potential: Specialized, accessible designs often command higher price points, which could boost profit margins if demand is strong.
- Brand differentiation: This unique offering could drive customer acquisition and loyalty, potentially leading to increased market share and recurring revenue.
However, investors should consider:
- Initial costs: Research, development and marketing expenses for this new line could impact short-term profitability.
- Inventory management: Specialized products may require careful inventory planning to avoid overstock situations.
- Market reception: The success of this initiative depends on consumer acceptance and willingness to pay for accessible design features.
Overall, while near-term financial impact may be , this move aligns with long-term trends and could position Williams-Sonoma for growth in an underserved market segment. Investors should monitor sales performance and consumer reception of this collection in upcoming quarterly reports.
The collaboration between Pottery Barn and Michael Graves Design represents a significant leap forward in mainstream accessible design. This initiative goes beyond mere compliance with accessibility standards, integrating thoughtful, user-centric features into aesthetically pleasing furniture.
Notable design innovations include:
- Bed frames with integrated armrests and pull & roll side grips, enhancing mobility and safety.
- Nightstands with raised edges and integrated power solutions, improving usability and reducing fall risks.
- Dressers with multi-directional grab rails and ADA-compliant ground clearance, facilitating "furniture surfing" and wheelchair access.
- Armchairs with optimized dimensions and support features, aiding in easier entry and exit.
The collection's development process, involving extensive research and consumer preference testing, demonstrates a commitment to evidence-based design. This approach ensures that the products not only meet accessibility needs but also resonate with user preferences.
By seamlessly blending functionality with Pottery Barn's aesthetic, this collection has the potential to destigmatize accessible design and set new industry standards. It could inspire other mainstream retailers to prioritize inclusive design, ultimately benefiting a broader consumer base and pushing the entire industry towards more universally accessible products.
New Collection Features Functional, Beautiful Designs for a more Accessible Home
The Michael Graves Design x Pottery Barn Collection (Photo: Pottery Barn)
The functional design elements of the ‘Michael Graves Design for Pottery Barn’ collection leverage ethnographic research conducted by Michael Graves Design across several communities including adults aging in place and individuals with disabilities.
With the primary research driving the development of the initial furniture designs, the Michael Graves Design team developed prototypes that were used to engage a diverse pool of potential users for “Consumer Preference Testing” which allows participants to touch, feel and interact with the designs. The valuable research and insights collected from the consumer testing influenced accessible updates to some of Pottery Barn’s best-selling collections, as well as the development of new designs.
“Bringing together Pottery Barn’s design leadership for beautiful, quality home furnishings, with Michael Graves Design’s award-winning accessible design knowledge has enabled us to create a collection that harmoniously blends aesthetic appeal and functionality,” said Pottery Barn President, Monica Bhargava. “Collaborating with Michael Graves Design has deepened our commitment to accessible designs with the goal of enhancing the lives of consumers living with disabilities, injuries or aging in place at home without sacrificing quality or style.”
Donald Strum, President of Michael Graves Design who has been with the company since 1983, states, "Design has the power to enrich all of our lives. This pioneering collaboration with Pottery Barn allows us to make beautiful and purposeful furniture available to everyone.” Rob Van Varick, Chief Design Officer of Michael Graves Design who has been with the company since 2003, adds “Together with Pottery Barn, we are setting new consumer expectations with products that seamlessly blend safety with style, proving to the world that accessible design makes great business sense by broadening the total addressable market."
The Michael Graves Design for Pottery Barn collaboration is designed to serve a variety of communities, from those aging in place, to individuals with permanent, situational, or temporary disabilities, to those who are planning for the future without compromise, and those who want their homes to be welcoming to everybody, all without sacrificing beautiful design. The Michael Graves Design for Pottery Barn collection features upholstered armchairs as well as furnishings from Pottery Barn’s best-selling bedroom collections;
Each product features unique, functional enhancements. Items from the new collection include:
Bed Frames by Michael Graves Design
- Integrated armrests and pull & roll side grips support sitting, standing and repositioning in bed
- A built-in bench provides a stable spot for dressing as well as extra storage to keep things clutter free
Nightstands by Michael Graves Design
- Raised edges prevent items from rolling off
- Integrated power strip inside drawer eliminates the need for bending over to reach outlets
- Built-in wire management and tube access provides easier, clutter free access to charge electronics or use a CPAP machine
- Large drawer storage accommodates items such as a CPAP machine for enhanced discretion
- Easy to use larger pulls for one handed drawer opening
Dressers by Michael Graves Design
- Front, side, and back grab rails keep items from rolling off, minimizing bending over, which reduces risk of falling
- Front and side grab rails also provide safety grip and support to facilitate “furniture surfing”
- Per the ADA, 9” ground clearance allows wheelchair users better clearance for their feet. Clearance also provides space for bin storage
- Easy to use larger pulls for one handed drawer opening
Dresser Seats by Michael Graves Design
- Coordinated bench for dresser provides convenient seating for dressing
- Integrated storage enhances functional appeal
- Also great on its own in entryways for safely and comfortably putting on and taking off shoes
Yardley & Bradford Armchair by Michael Graves Design
- Optimized foam density, seat height, seat depth, armrest height and extension touchpoints enable a more supported position to get in and out of chair
- Attachable foot risers to choose the height that is right for you (*Bradford chair only)
- Rear grab rail provides a safe grip for balance (*Bradford chair only)
The Michael Graves Design for Pottery Barn inaugural collection is now available for purchase on PotteryBarn.com/MichaelGravesDesign and in select stores in the coming weeks.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. The company is headquartered in
ABOUT MICHAEL GRAVES DESIGN
Michael Graves Design, known as the Most Accessible Design Brand, creates moments of joy with products that are visually appealing, full of character and purpose, and that enhance people’s lives. Michael Graves Design transformed retailing by establishing the Design for All strategy, credited with raising America’s expectation for good design. Today, Michael Graves Design is focused on enhancing all people’s lives, regardless of age or physical ability, by designing products that are visually beautiful and physically accessible. We call it Delight for All. Employing the power of design, Fast Company has named Michael Graves Design one of “The world’s top 10 most innovative companies.” For more information, visit MichaelGravesDesign.com.
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20240801840142/en/
Source: Pottery Barn
FAQ
What is the new collection launched by Pottery Barn (WSM)?
What are some key features of the Michael Graves Design for Pottery Barn collection?
When and where is the Michael Graves Design for Pottery Barn collection available?
Who is the target audience for Pottery Barn's (WSM) new accessible furnishings collection?
