CELEBRATING THE 20th ANNIVERSARY OF THE POLAR EXPRESS, WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS AND POTTERY BARN LAUNCH HOME COLLABORATION INSPIRED BY THE CLASSIC HOLIDAY FILM
Pottery Barn, a brand of Williams-Sonoma, Inc. (NYSE: WSM), has launched a new home furnishings collaboration inspired by Warner Bros.' holiday film, The Polar Express. The collection, celebrating the film's 20th anniversary, features bedding, pillows, decorative accessories, and tabletop items that reimagine iconic artwork from the movie.
Standout items include a golden ticket stoneware cookie platter, train-shaped stocking holders, a conductor's hat ornament, and a light-up lumbar pillow. The collection aims to bring the magic of the film into homes for the holiday season.
Monica Bhargava, Pottery Barn President, expressed excitement about bringing this classic film to customers' homes. The collection is now available at potterybarn.com/ThePolarExpress. This collaboration is part of Warner Bros. Discovery Global Consumer Products' efforts to extend its entertainment brands into fans' lives through licensing and merchandising programs.
Pottery Barn, un marchio di Williams-Sonoma, Inc. (NYSE: WSM), ha lanciato una nuova collaborazione per l'arredamento della casa ispirata al film di Warner Bros. per le festività, Il Polar Express. La collezione, che celebra il 20° anniversario del film, include bedding, cuscini, accessori decorativi e articoli per la tavola che reinterpretano opere d'arte iconiche del film.
Tra gli articoli più notevoli ci sono un piatto per biscotti in ceramica a forma di biglietto d'oro, porta calze a forma di treno, un ornamento a forma di cappello da conduttore e un cuscino lombare luminoso. La collezione mira a portare la magia del film nelle case durante le festività.
Monica Bhargava, Presidente di Pottery Barn, ha espresso entusiasmo nel portare questo film classico nelle case dei clienti. La collezione è ora disponibile su potterybarn.com/ThePolarExpress. Questa collaborazione fa parte degli sforzi di Warner Bros. Discovery Global Consumer Products per estendere i suoi marchi di intrattenimento nelle vite dei fan attraverso programmi di licensing e merchandising.
Pottery Barn, una marca de Williams-Sonoma, Inc. (NYSE: WSM), ha lanzado una nueva colaboración de muebles para el hogar inspirada en el filme navideño de Warner Bros., El Expreso Polar. La colección, que celebra el 20° aniversario de la película, incluye ropa de cama, almohadas, accesorios decorativos y artículos de mesa que reinventan las icónicas obras de arte de la película.
Los artículos destacados incluyen un plato para galletas de cerámica con forma de boleto dorado, soportes para medias en forma de tren, un adorno con forma de sombrero de conductor y un cojín lumbar iluminado. La colección pretende llevar la magia de la película a los hogares durante la temporada navideña.
Monica Bhargava, Presidente de Pottery Barn, expresó su emoción por llevar esta película clásica a los hogares de los clientes. La colección está ahora disponible en potterybarn.com/ThePolarExpress. Esta colaboración es parte de los esfuerzos de Warner Bros. Discovery Global Consumer Products para extender sus marcas de entretenimiento en la vida de los fans a través de programas de licencias y merchandising.
포터리 반(Pottery Barn)은 (NYSE: WSM) 윌리엄스 소노마(Williams-Sonoma, Inc.)의 브랜드로, 워너 브라더스(Warner Bros.)의 휴일 영화 폴라 익스프레스(The Polar Express)에서 영감을 얻은 새로운 가정용 가구 협업을 발표했습니다. 이 컬렉션은 영화의 20주년을 기념하며, 침대 린넨, 베개, 장식용 액세서리, 테이블 용품 등이 영화의 상징적인 예술작품을 재해석한 제품들로 구성되어 있습니다.
눈에 띄는 품목으로는 황금 티켓 모양의 스톤웨어 쿠키 접시, 기차 모양의 스타킹 홀더, 기관사의 모자 장식품, 빛 나는 허리 쿠션이 있습니다. 이 컬렉션은 휴가 시즌 동안 영화의 마법을 가정에 가져오고자 합니다.
모니카 바르가바(Monica Bhargava) 포터리 반 사장은 이 클래식 영화를 고객의 집으로 가져오게 되어 매우 기쁘다고 전했습니다. 이 컬렉션은 현재 potterybarn.com/ThePolarExpress에서 구매할 수 있습니다. 이 협업은 워너 브라더스 디스커버리 글로벌 소비자 제품의 노력이 팬들의 삶에 엔터테인먼트 브랜드를 확장하기 위한 라이센싱 및 머천다이징 프로그램의 일환입니다.
Pottery Barn, une marque de Williams-Sonoma, Inc. (NYSE: WSM), a lancé une nouvelle collaboration pour le mobilier inspirée par le film de vacances de Warner Bros., Le Pôle Express. La collection, qui célèbre le 20ème anniversaire du film, comprend du linge de lit, des coussins, des accessoires décoratifs et des articles de table qui réimaginent les œuvres d'art emblématiques du film.
Les articles remarquables incluent un plateau à biscuits en céramique en forme de billet d'or, des porte-bas en forme de train, un ornement en forme de chapeau de conducteur et un coussin lombaire lumineux. La collection vise à apporter la magie du film dans les foyers pour la saison des fêtes.
Monica Bhargava, Présidente de Pottery Barn, a exprimé son enthousiasme à l'idée d'apporter ce film classique dans les foyers de ses clients. La collection est maintenant disponible sur potterybarn.com/ThePolarExpress. Cette collaboration fait partie des efforts de Warner Bros. Discovery Global Consumer Products pour intégrer ses marques de divertissement dans la vie des fans grâce à des programmes de licence et de merchandising.
Pottery Barn, eine Marke von Williams-Sonoma, Inc. (NYSE: WSM), hat eine neue Einrichtungskollektion ins Leben gerufen, die von dem Weihnachtsfilm von Warner Bros., Der Polarexpress, inspiriert wurde. Die Kollektion feiert das 20-jährige Jubiläum des Films und umfasst Bettwäsche, Kissen, dekorative Accessoires und Tischartikel, die ikonische Kunstwerke aus dem Film neu interpretieren.
Herausragende Artikel sind ein keksteller aus Steinzeug mit goldenem Ticket, feuerwehrmanngestaltete Strumpfhalter, ein Ornament in Form eines Vorsteherhuts und ein leuchtendes Lendenkissen. Die Kollektion soll die Magie des Films während der Feiertage in die Häuser bringen.
Monica Bhargava, Präsidentin von Pottery Barn, äußerte ihre Begeisterung, diesen Klassiker in die Häuser der Kunden zu bringen. Die Kollektion ist jetzt auf potterybarn.com/ThePolarExpress verfügbar. Diese Zusammenarbeit ist Teil der Bemühungen von Warner Bros. Discovery Global Consumer Products, ihre Unterhaltungsmarken durch Lizenzierungs- und Merchandise-Programme in das Leben der Fans zu bringen.
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The New Collection of Bedding, Pillows, Decorative Accessories, and Tabletop was Designed to Celebrate the Nostalgic Artwork from the Film
The Polar Express x Pottery Barn Collection (Photo: Pottery Barn)
The story of the Polar Express follows a young boy’s adventure to The North Pole where he learns to believe in the true spirit of Christmas. The collaboration artfully depicts themes and icons from the story, allowing customers to celebrate the magic of the movie at home for the holidays.
The Polar Express for Pottery Barn collection reimagines the film’s famous golden ticket as a stoneware cookie platter and reinterprets the iconic train as stocking holders and the conductor's hat as an ornament. Standouts from the collection also include the light-up lumbar pillow, adding a glow to a sofa or bed, the train shaped pillow, the printed sheet set and duvet, and the teacup and saucer replicated from the film.
“The Polar Express for Pottery Barn collection is a playful reinterpretation of some of the movie magic that has made the story a part of so many families' holiday traditions over the years,” said Pottery Barn President Monica Bhargava. “We’re pleased to be able to bring this classic film to our customers' homes as they get in the holiday spirit this season.”
The Polar Express for Pottery Barn collection is now available at potterybarn.com/ThePolarExpress. Customers can also see the new collection by following @PotteryBarn on social.
The Polar Express is available to own on 4K UHD and Digital.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241011848543/en/
Source: Pottery Barn
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