The Washington Post Releases First National Brand Campaign
The Washington Post has launched its first national brand campaign titled 'Impact,' featuring 30-second spots focused on its original journalism. The campaign aims to showcase the relevance of The Post's reporting to institutions and culture, beginning with the Afghanistan Papers series. The ads are designed to emotionally engage viewers and highlight the investigative efforts behind impactful stories. The campaign, created in collaboration with various creative agencies, will debut on 'Jeopardy!' starting October 28.
- Launch of a national brand campaign enhances visibility and engagement with the audience.
- Focus on impactful journalism could strengthen brand loyalty and attract new subscribers.
- The campaign includes significant stories like the Afghanistan Papers, showcasing the company's investigative strengths.
- None.
Series of 30-second spots launched, starting with focus on The Afghanistan Papers
“Our journalists’ mission is to uncover the truth, and that reporting has an impact on the world,” said
Each 30-second spot will distill and compress The Post’s rich and complex stories, much like a trailer would do for a movie. The first spot focuses on the deep investigative reporting that resulted in the Afghanistan Papers, a six-part series that shed light on the truth about the Afghanistan War. With a moving score and bold graphics, the spot takes the viewer through the story and shows the amount of work it took investigative reporter
“We wanted to grab people emotionally and create something bold in both style and tone that will become recognizable, and uniquely
Future spots will highlight the breadth of reporting viewers can find on The Washington Post’s various platforms, stoking curiosity well beyond the expected to the must-read stories and interactives that are relevant to people’s lives.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211028006132/en/
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Shani.George@washpost.com
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