Petco Opens Reddy® SoHo, its First Owned Brand Flagship for Pets in New York City

Rhea-AI Summary

Petco Health and Wellness Company (Nasdaq: WOOF) has opened Reddy SoHo, its first flagship store dedicated to its premium lifestyle brand for dogs, located in New York City. The store aims to enhance the shopping experience for urban pet parents and features curated Reddy merchandise, including apparel, accessories, and exclusive pet-centric experiences. Reddy, launched in 2018, has gained popularity due to its sustainable and innovative products. The store also offers interactive experiences like a fitting station, an adventure concierge, and a nutrition station for dogs.

Positive

• Opening of Reddy SoHo enhances brand visibility and customer engagement.
• Reddy brand has shown steady growth and popularity among pet parents.
• Exclusive interactive experiences and products can attract more customers.

Negative

• None.

SAN DIEGO, Oct. 28, 2021 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced the opening of Reddy SoHo, the first concept flagship for Reddy, Petco's premium lifestyle owned brand for dogs. Located at 125 Prince Street in New York City, Reddy SoHo serves as an urban basecamp for pets and pet parents looking for adventure, offering an elevated shopping experience featuring curated Reddy merchandise and new, exclusive, pet-centric experiences.

First launched in 2018, Reddy quickly became one of Petco's most popular brands, inspired by millennial urban pet parents looking for high-quality, innovative, functional and sustainably-made products for their pets. The brand offers a broad assortment, including apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories for everyday adventures.

"Reddy's growth and popularity among active and trend-forward pet parents has been steady since launch," said Nick Konat, Petco's Chief Merchandising Officer. "And it's only accelerated over the last 18+ months as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together."

The launch of Reddy SoHo marks the first time the company has opened a retail location dedicated to a single, exclusive brand. The space is designed as an edgy, urban boutique inspired by industrial design and complemented by Reddy's bold color palette, patterns and textures. In addition to a robust selection of Reddy merchandise across apparel, accessories and supplies, the store provides local and visiting dogs and their parents an exclusive interactive experience, including:

• A lounge area with free Wi-Fi and, in the coming months, an adventure concierge to plan activities with your pet, along with a calendar of recommended monthly activities in and around the city;
• A fitting station for finding the perfect look and fit for your furry friend, as well as custom services like personalized pet tags and on-site product monogramming, plus phone charging stations at the customization table;
• Exclusive, complimentary amenities for pets, including sanitary water stations, a "treatery" and whipped cream cups for pups;
• A JustFoodForDogs fresh nutrition station offering a range of high-quality dog foods and treats formulated to meet specific, critical nutritional needs, as well as a variety of supplements to help boost pets' health; and
• Gram-ready walls, a "Bark Board" for community updates and a pet polaroid wall showcasing furry shop-goers in their element.

Reddy SoHo is currently open seven days a week from 9 a.m. to 9 p.m. EST. In the coming months, Reddy SoHo will release new products exclusive to the store. Customers can also apply their Petco Pals Rewards and Petco gift cards to in-store purchases and make appointments at local Petco pet care centers for grooming, training and veterinary services. Reddy products are available at Petco pet care centers nationwide and petco.com.

Reddy products are designed with clever, functional solutions and innovative fabrications paired with intuitive details. The brand regularly unveils new innovations, like the launch of PrimaLoft jackets and vests, featuring a first-of-its-kind technology for pets that offers a water-resistant, reflective fabric and premium, lightweight insulation to help keep them dry and warm during the colder months. In addition to cutting-edge technologies, Reddy products are made of durable, sustainable materials, with 90% of the portfolio created with recycled content such as plastic bottles. 

For more information on Reddy, visit petco.com/reddybrand. Reddy® is a registered trademark of Petco Animal Supplies Stores, Inc.

About Petco, The Health + Wellness Co. 
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we've been striving to set new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of more than 150 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at petco.com and on the Petco app. In tandem with Petco Love (formerly the Petco Foundation), an independent nonprofit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we've helped find homes for more than 6.5 million animals.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, concerning expectations, beliefs, plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements that are other than statements of historical fact. Although Petco believes that the expectations and assumptions reflected in these statements are reasonable, there can be no assurance that these expectations will prove to be correct. Forward-looking statements are subject to many risks and uncertainties, including the risk factors that Petco identifies in its Securities and Exchange Commission filings, and actual results may differ materially from the results discussed in such forward-looking statements. Petco undertakes no duty to update publicly any forward-looking statement that it may make, whether as a result of new information, future events or otherwise, except as may be required by applicable law, regulation or other competent legal authority.

Contact: 
Yvonne Tarrab
yvonne.tarrab@petco.com 

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SOURCE Petco Health and Wellness Company, Inc.

FAQ

What is Reddy SoHo?

Reddy SoHo is Petco's first flagship store dedicated to its premium dog lifestyle brand, located in New York City.

When did Petco open Reddy SoHo?

Petco opened Reddy SoHo on October 28, 2021.

What products does Reddy offer?

Reddy offers a variety of dog products, including apparel, collars, leashes, and travel accessories.

Where can I find Reddy products?

Reddy products are available at Petco locations nationwide and on petco.com.

What are some features of Reddy SoHo?

Reddy SoHo includes a lounge area, fitting station, nutrition station, and exclusive interactive experiences for pets.