CitrusAd Launches Retail Media Technology on Petco.com

Rhea-AI Summary

CitrusAd has partnered with Petco Health and Wellness Company (NASDAQ: WOOF) to enhance its retail media offerings. This collaboration introduces CitrusAd's technology for sponsored products and display ads across Petco’s e-commerce platforms. The integration allows Petco's vendors to boost sales through targeted digital advertising, benefiting pet parents by connecting them with relevant products. The platform supports both managed and self-service options, utilizing real-time data for effective ad placements.

Positive

• Partnership with CitrusAd enhances advertising capabilities for Petco and its vendors.
• Utilization of first-party data allows for better-targeted advertising.
• Real-time relevancy engine improves customer shopping experiences.

Negative

• None.

CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.

Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)

Using the CitrusAd platform, Petco’s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco’s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine combined with Petco’s first-party data ensures ads are placed in an organic, relevant way to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness acti

FAQ

What is the recent partnership involving Petco (WOOF)?

Petco has partnered with CitrusAd to enhance their retail media capabilities for advertising.

How does CitrusAd's technology benefit Petco (WOOF) vendors?

CitrusAd's technology allows Petco vendors to launch targeted sponsored product and display ad campaigns.

What advertising options are available to Petco (WOOF) vendors through CitrusAd?

Petco vendors can choose between managed services or self-service options for their advertising campaigns.

How does CitrusAd improve the online shopping experience for Petco (WOOF) customers?

CitrusAd uses a real-time relevancy engine and first-party data to ensure relevant ad placements.