Walmart Wraps Annual Open Call Event, 167 Products to Advance, 705 to Receive Further Consideration
Open Call 2021 saw over 900 small U.S. businesses pitch products to Walmart and Sam's Club, the largest event yet. Out of these, 167 products advanced for potential deals. Walmart is committed to investing $350 billion in U.S. manufacturing over the next decade, aiming to create 750,000 jobs and reduce CO2 emissions by 100 million metric tons. The initiative includes the 'American Lighthouses' program, focusing on textiles first, to tackle production barriers. Businesses can also sell their products online through Walmart's platforms.
- Over 900 small businesses participated in Open Call 2021, the largest participation to date.
- 167 products advanced for potentially landing deals with Walmart and Sam's Club.
- Walmart's commitment to spend $350 billion on U.S. manufacturing is projected to create 750,000 jobs.
- The initiative aims to avoid 100 million metric tons of CO2 emissions through localized sourcing.
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Open Call 2021 is now in the books with more than 900 small businesses from across the country pitching their products made, grown or assembled in the U.S. to Walmart and Sam’s Club merchants today. As expected, this year’s cohort marked the largest number of business owners ever to take part in the one-day event, representing all 50 states, the District of Columbia and Puerto Rico. Of those businesses, 167 of their products are advancing to the next stage in the process to land a deal with Walmart or Sam’s Club and another 705 are receiving further consideration. During this year’s virtual Open Call event, small businesses also learned more about Walmart’s “American Lighthouses,” a plan to unite key stakeholders in specific regions of the country to identify and overcome top-down barriers to U.S. production.
“Open Call supports Walmart’s overall commitment to U.S manufacturing and small businesses. In March, we announced an additional spend of
Walmart’s American Lighthouses concept will focus on these categories: textiles; metals and motors; food processing; plastics; pharmaceutical and medical supplies. During Open Call today, the retailer shared that textiles will be the first focus area for Lighthouses.
“We are inspired and excited by Walmart’s American Lighthouses concept and agree that U.S. manufacturing is critical, sustainable and achievable through collaborative efforts across multiple stakeholders,” said Peter Senger, senior vice president/general manager, merchandising, marketing and sales at Renfro Brands, a leading producer of socks and legwear products located in North Carolina. “We employ about 2,000 people across the U.S. and working with Walmart has allowed us to continue to support the needs of the American worker. We believe that an investment in American jobs is an investment that provides for American families and strengthens the communities they live in with a stable and sustainable way of life.”
Open Call supports Walmart’s overall
Businesses who advanced during Open Call today will now work with merchants on opportunities to sell their products in Walmart stores and Sam’s Clubs. All businesses who took part in Open Call are eligible to sell their shelf-stable products on Walmart’s various online platforms Walmart.com, Walmart Marketplace or Samsclub.com.
The day kicked off with a General Session in which the business owners heard from guest celebrity – and current Walmart vendor – Jay Leno, who encouraged businesses and entrepreneurs to make the perfect pitch by bringing their “A” game, looking Walmart merchants in the eye and delivering more than they promise.
Governors from Utah, Colorado, Georgia, Ohio, Missouri, Indiana and Arkansas also joined in to thank small business and Walmart for supporting U.S. manufacturing.
The General Session was hosted by Tony Waller, vice president constituent relations and racial equity - Walmart U.S. Other Walmart leaders, including Doug McMillon, president and CEO - Walmart Inc., and John Furner, president and CEO - Walmart U.S., also spoke to the business owners.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites. With fiscal year 2021 revenue of
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