Walmart Unwraps the Holiday Season with 2024 Top Toys List and the New, Exclusive Barbie World Collection

Rhea-AI Summary

Walmart has unveiled its 2024 Top Toys List, featuring 66 trending toys, with 25 priced under $25. The list includes exclusive finds like the Star Wars Force-N-Telling Darth Vader and VTech Sort & Discover Activity Center Wagon. Walmart has also introduced the exclusive Barbie World collection in collaboration with Mattel, offering customizable play experiences with products ranging from $9.99 to $24.97.

The Top Toys List focuses on trend-based categories such as crafting, mindful movement, and mystical adventures. It features popular brands like LEGO, Disney, Hot Wheels, and Barbie. Walmart aims to provide affordable options and a seamless shopping experience with services like curbside pickup, Express Delivery, and two-day shipping.

Positive

• Introduction of exclusive Barbie World collection, enhancing Walmart's toy offerings
• 25 toys priced under $25, making popular items more affordable
• Diverse range of toys across various categories, appealing to different interests
• Exclusive partnerships with brands like Star Wars and VTech for unique products
• Seamless shopping experience with multiple delivery and pickup options

Negative

• None.

Insights

Market Research Analyst

The launch of Walmart's 2024 Top Toys List and exclusive Barbie World collection is a strategic move to capture early holiday shopping momentum. With 25 toys priced under $25, Walmart is positioning itself as a value-oriented destination for budget-conscious consumers. This approach could potentially increase foot traffic and drive sales in a competitive retail landscape.

The exclusive Barbie World collection, priced entirely under $25, showcases Walmart's ability to leverage popular brands and create unique offerings. This exclusivity could differentiate Walmart from competitors and potentially boost market share in the toy sector. The focus on customizable play aligns with current consumer trends, potentially enhancing customer engagement and loyalty.

Overall, this initiative demonstrates Walmart's proactive approach to the holiday season, which could positively impact Q4 performance.

Retail Industry Expert

Walmart's early release of its Top Toys List is a calculated strategy to capture consumer attention and spending ahead of the important holiday season. By offering 37.9% of the list items at under $25, Walmart is reinforcing its value proposition in a potentially challenging economic environment.

The introduction of the exclusive Barbie World collection is particularly noteworthy. It capitalizes on the resurgence of Barbie's popularity and creates a unique draw for Walmart. This exclusivity could drive customer preference and potentially increase both in-store and online traffic.

Walmart's emphasis on seamless shopping experiences, including curbside pickup and express delivery, aligns with evolving consumer preferences. This multi-channel approach could enhance Walmart's competitive position against both traditional retailers and e-commerce giants during the holiday season.

Financial Analyst

Walmart's strategic focus on affordability, with 37.9% of its Top Toys List priced under $25, is a prudent approach given current economic uncertainties. This pricing strategy could help maintain sales volume even if consumers tighten their holiday budgets.

The exclusive Barbie World collection, entirely priced under $25, presents an opportunity for higher margins through a popular, branded offering. This could potentially offset any margin pressure from the value-focused pricing on other items.

Walmart's multi-channel approach, including enhanced delivery options, may lead to increased operational costs in the short term. However, it positions the company well for long-term growth in the evolving retail landscape. The early launch of the Top Toys List could also lead to improved inventory management and cash flow throughout the holiday season.

Customers can shop this year’s highly-anticipated Top Toys List, featuring 66 of the hottest holiday finds, with 25 priced under $25

Just in time for the holidays, Walmart and Mattel are bringing customizable play and exclusive products to the toy aisle with the new Barbie World collection

BENTONVILLE, Ark.--(BUSINESS WIRE)-- 'Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s greatest finds for toy lovers of all ages. Customers can unwrap and discover 66 of this season's top trending toys from beloved brands and franchises like Disney, LEGO, Hot Wheels and Barbie, including a new and exclusive collection from Walmart and Mattel– Barbie World! The new collection brings a customized shopping experience to the Walmart toy aisle, along with an exclusive assortment of Barbie accessories and playsets that spark imagination and endless storytelling - just in time for the most magical season of the year.

Walmart’s 2024 Top Toys List (Graphic: Business Wire)

Customers can now shop and explore this year’s “it gifts” that made Walmart’s Top Toys List, including Walmart-exclusive finds like the Star Wars Force-N-Telling Darth Vader, VTech Sort & Discover Activity Center Wagon, LankyBox Giant Cyborg and more. And as customers prep their lists and consider holiday budgets, Walmart is making it affordable and easy to shop the hottest toys at the coolest prices with 25 of the toys on this year’s list available for under $25; offering major savings on top of Walmart’s Every Day Low Prices, so families never have to sacrifice what they want this season.

In the holiday spirit of Walmart’s low prices, the entire Barbie World assortment is also available for under $25, with products ranging from $9.99 - $24.97. From gameroom and gardening to watersports and farming, the Barbie World collection boasts a range of playsets based on trending activities that kids love, offering the ultimate world-building experiences with customized play in mind.

“The holiday season is already top of mind for our customers, and Walmart is working hard to ensure families can find top-of-the-list toys and gifting essentials all at incredible prices,” said Brittany Smith, vice president, merchandising - toys, for Walmart U.S. “This year, we’re excited to feature a first-of-its-kind assortment: Barbie World, an exclusive collection that puts imagination and customization at the forefront for our customers. And we’re not stopping there, the list features trending products from the year’s top brands and a selection of 25 toys under $25. Like always, families can count on Walmart to deliver the best gifts, the easiest shopping experience and the greatest value this holiday season and beyond.”

As customers seek out more opportunities for experiential-based play, this year’s Top Toys List focuses on a variety of trend-based categories that put play and imagination at the forefront. Featuring top products across crafting, mindful movement, mystical adventures and more, toy lovers can immerse themselves in the ultimate play moments with this year’s hottest finds.

Walmart’s 2024 Top Toys List

25 under $25:

• LEGO Creator 3-1 Peacock, Dragon, Butterfly ($19.97) – Walmart exclusive
• Creativity for Kids Grow N Glow Terrarium ($12.97)
• Hello Blink Sticker Maker Pro ($24.97) – Walmart exclusive
• Kinetic Sand Squish Motion Playset ($19.97)
• Rainbow Loom Wear & Share ($14.97)
• Miniverse Birthday ($9.97) – Walmart exclusive
• Spiderman Web Slinger ($19.97)
• Munchlings Stitch Plush ($14.97)
• Barbie World Collection (Starting at $9.97) – Walmart exclusive
• Force-N-Telling Darth Vader ($19.97) – Walmart exclusive
• Pickleball Blast Game ($12.71)
• Wicked 12” Dolls - Elphaba, Glinda or Nessarose ($24.97)
• Wild Manes Sugar Crush Carnival Playset ($21.94)
• Mr. Beast Lab Mutators Gold Panther Action Figure ($19.83) – Walmart exclusive
• Despicable Me 4 The Ultimate Fart Blaster ($24.84)
• Adventure Force Combat Robot Action Figures ($9.96) – Walmart exclusive
• Monopoly Go Board Game ($19.82)
• Uno Teams Card Game ($6.44) and Uno Elite: Core Set Card Game ($14.88) – Walmart exclusive
• Catchables Party Game 4 Pack ($14.88) – Walmart exclusive
• Finders Creepers Board Game ($24.82)
• Nerf N Series Pinpoint Blaster ($19.97)
• Rubik's Puzzle Brain Teaser Squish Cube Game ($14.88) – Walmart exclusive
• Barbie Mini BarbieLand Collection (Starting at $2.88)
• Little Tikes Creative Chef Make-It! Collection (Starting at $9.84) – Walmart exclusive
• Melissa & Doug Blockables Building Sets (Starting at $19.97) – Walmart exclusive

Hands-on & Handmade: DIY and crafty toys that bring out a kid’s creative side and inner artist.

• LEGO Creator 3-1 Peacock, Dragon, Butterfly ($19.97) – Walmart exclusive
• Creativity for Kids Grow N Glow Terrarium ($12.97)
• Hello Blink Sticker Maker Pro ($24.97)
• MGA’s Miniverse – Make it Mini Harry Potter Playset ($49.00)
• Kinetic Sand Squish Motion Playset ($19.97)
• Yummiland Lipgloss Truck ($29.94)
• Rainbow Loom Wear & Share ($14.97)
• Miniverse Birthday ($9.97) – Walmart exclusive

The G.O.A.T.s: Toys inspired by some of the greatest film and TV show characters of all time.

• Bluey 3-in-1 Airplane Playset ($59.82)
• Godzilla x Kong 14” Radio Control Figure ($45.00)
• Hello Kitty 18” Sleeping Plush ($34.97)
• Peppa Pig Muddy Puddles Party Doll ($39.92)
• Sonic 3, Sonic the Hedgehog Action Figure ($39.83)
• Spiderman Web Slinger ($19.97)
• Pokémon 18” Sleeping Plush ($29.97)
• Munchlings Stitch Plush ($14.97)
• Barbie World Collection (Starting at $9.97) – Walmart exclusive
• Paw Patrol Rescue Wheels Super Loop Tower HQ ($98.86)
• LEGO Star Wars: The Phantom Menace Darth Maul’s Sith Infiltrator ($70.00) – Walmart exclusive
• LEGO Disney Stitch Toy Building Kit ($65.00)

Power Play: Toys that bring electric fun to playtime whether its battery-powered or fascinating tech.

• Pixel Petz Interactive Digital Pets ($29.92)
• Sharper Image Pixie Cruiser Doodle RC Car ($29.97) – Walmart exclusive
• Contixo 7" Kids Tablet 32GB, 50+ Disney Storybooks ($49.99)
• New Bright Super Rebound RC 1:16 ($39.97) – Walmart exclusive
• Little Tikes Story Dream Machine ($49.84)
• Force-N-Telling Darth Vader ($19.97) – Walmart exclusive
• Jurassic World All-Out Attack Tyrannosaurus Rex ($49.84)
• Transformers Optimus Prime Transforming RC ($39.84)

Mindful Movement: Toys to inspire kids to get outside, promoting well-being and self-care, but more importantly fun!

• 12” License Character Kid’s Training Wheel Bikes ($94.00)
• Blue Glow 6V Bumper Car ($99.00) – Walmart exclusive
• Huffy 26” Rock Creek Mountain Bikes ($118.00) – Walmart exclusive
• VTech Sort & Discover Activity Center Wagon ($29.97) – Walmart exclusive
• Spidey and His Amazing Friends Dance 'N Crawl Spidey Interactive Plush ($39.92)
• Razor Crazy Cart Shuffle ($97.00)

Fantastical Fun: An assortment of whimsical toys that make the world far more interesting and bring magic to the every day.

• Wicked 12” Dolls - Elphaba, Glinda or Nessarose ($24.97)
• HoloBrite Pixie Lantern ($79.00)
• LEGO Harry Potter Mandrake Plant Toy Building Set ($70.00)
• Hatchimals Mystery Hatch ($59.97)
• Wild Manes Sugar Crush Carnival Playset ($21.94)
• Mr. Beast Lab Mutators Gold Panther Action Figure ($19.83) – Walmart exclusive
• Despicable Me 4 The Ultimate Fart Blaster ($24.84)
• Adventure Force Combat Robot Action Figures ($9.96) – Walmart exclusive
• Smashers Mega Horror House ($29.97)
• Miraculous Hero Switch Ladybug 10.5" Fashion Doll ($24.97) – Walmart exclusive
• Miraculous Paris Heroes Playset ($150.00) – Walmart exclusive

Together Time: A selection of games and toys designed to foster shared moments and create lasting memories.

• Monopoly Go Board Game ($19.82)
• Uno Teams Card Game ($6.44) and Uno Elite: Core Set Card Game ($14.88) – Walmart exclusive
• Catchables Party Game 4 Pack ($14.88) – Walmart exclusive
• Finders Creepers Board Game ($24.82)
• Nerf N Series Pinpoint Blaster ($19.97)
• Hot Wheels City Ultra Shark Car Wash ($56.90)
• LEGO Speed Champions Aston Martin F1 Race Car & Safety Car ($44.98) – Walmart exclusive
• Pickleball Blast Game ($12.71)
• Ultimate Dino Adventure Playset ($36.99)
• LankyBox Giant Cyborg ($44.84) – Walmart exclusive
• Melissa & Doug Blockables Building Sets (Starting at $19.97) – Walmart exclusive

Fun-damental Play: Toys that help kids reenact real-life scenarios and learn hands-on, life skills with a fun twist such as cooking, cleaning, taking care of pets and more.

• Barbie Mini BarbieLand Collection (Starting at $2.88)
• Fisher-Price Rockin’ Record Player ($39.97)
• Disney Junior Minnie Mouse Flipping Fun Pretend Play Kitchen Set ($68.00) – Walmart exclusive
• Little Tikes Creative Chef Make-It! Collection (Starting at $9.84) – Walmart exclusive
• Melissa & Doug Dust! Sweep! Mop! ($27.97)
• Cookeez Makery Freezy Cakez Interactive Plush ($29.97)
• furReal Daisy the Yoga Goat Interactive Toy ($39.97)
• Little Live Pets My Really Real Puppy, Interactive Toy ($49.97)
• Play-Doh Pizza Delivery Scooter Playset ($94.97)
• Rubik's Puzzle Brain Teaser Squish Cube Game ($14.88) – Walmart exclusive

*Prices may vary online, in-stores and in-app.

Seamless Toy Shopping for the Easiest Holiday Season Yet

As customers prepare to deck the halls and shop for the top toys, Walmart is here to make holiday shopping easier than ever, so families can focus on spending the season of joy with the ones they love.

With fast and convenient pickup and delivery offerings, including curbside pickup, Express Delivery in 90 minutes or less and two-day shipping, customers can shop Walmart’s Top Toys List, and new offerings like Barbie World, wherever and whenever they want. For even more holiday toy inspiration, customers can browse Walmart’s toy aisles in more than 4,600 local stores or its endless digital aisles on Walmart.com and the Walmart app.

For more information about Walmart’s 2024 Top Toys List, visit: Walmart.com/TopToys, and start shopping the exclusive Barbie World assortment online and in-stores now.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240909318630/en/

leigh.stidham@walmart.com

Source: Walmart Inc.

FAQ

How many toys are featured in Walmart's 2024 Top Toys List?

Walmart's 2024 Top Toys List features 66 trending toys.

What is the price range for the new Barbie World collection at Walmart (WMT)?

The Barbie World collection at Walmart (WMT) is priced between $9.99 and $24.97.

How many toys on Walmart's 2024 Top Toys List are priced under $25?

25 toys on Walmart's 2024 Top Toys List are priced under $25.

What are some of the exclusive toys available at Walmart (WMT) for the 2024 holiday season?

Exclusive toys at Walmart (WMT) include the Star Wars Force-N-Telling Darth Vader, VTech Sort & Discover Activity Center Wagon, and the Barbie World collection.