Walmart’s ‘Black Friday Deals’ and Cyber Monday Events Deliver a Wonderful Week of Savings

Rhea-AI Summary

Walmart announces its 'Black Friday Deals' and Cyber Monday events, running from November 25 through December 2. Walmart+ members get early access to online deals starting November 25 at 12 p.m. ET, before opening to all customers at 5 p.m. ET. In-store deals begin November 29 at 6 a.m. local time.

Notable deals include a TCL 65-inch 4K TV for $228 (save $301), Dyson V11 vacuum for $349.99 (save $250), and Sony 75-inch BRAVIA TV for $898 (save $600). The retailer is offering enhanced shopping features including personalized search, scheduled delivery for oversized items, and extended delivery hours.

Positive

• Expanded product assortment with 2x more items on sale compared to previous year
• Extended delivery hours and coverage to more households
• New scheduled delivery option for oversized items
• Significant discounts on high-demand products (up to $600 on TVs)
• Enhanced digital shopping experience with personalized homepage and Gift Finder tool

Negative

• None.

Insights

Market Research Analyst

This holiday sales initiative represents a strategic move to capture market share during the critical Q4 retail period. The extensive deal lineup across multiple categories and extended shopping window shows Walmart's aggressive positioning against competitors like Amazon and Target. Key differentiators include the $49 Walmart+ membership promotion and early access benefits, which could drive subscription growth and customer loyalty.

The expanded delivery capabilities, including 6 a.m. starts and 30-minute options, coupled with scheduled oversized item delivery, address important last-mile challenges. Notable is the 2x increase in marketplace seller participation compared to last year, indicating strong platform growth and potential marketplace revenue expansion. The strategic pricing on high-demand items like the $228 TCL 65-inch TV (with $301 savings) and $349.99 Dyson V11 vacuum ($250 off) should drive significant store traffic and online engagement.

The retailer’s ‘Black Friday Deals’ and Cyber Monday events bring customers non-stop deals across toys, tech, fashion and more

BENTONVILLE, Ark.--(BUSINESS WIRE)-- It’s the most wonderful week of the year to save! Kicking off Monday, Nov. 25 through Cyber Monday, Dec. 2, Walmart’s ‘Black Friday Deals’ event will excite customers with the best savings of the season. Whether customers want the thrill of being first through the door on Black Friday or prefer to be a click away from hot deals dropping on the Walmart app, they will be met with a top-tier experience fit for the biggest shopping event of the year. And like every other Walmart ‘Black Friday Deals’ event, Walmart+ members can be first in line to save.

(Graphic: Business Wire)

"Everything we do at Walmart is in service to our customers. This holiday season, we're elevating the shopping experience, making it even more convenient and personalized for our customers no matter when, where or how they choose to shop," said Tom Ward, executive vice president and chief eCommerce officer, Walmart U.S. “With an incredible assortment and a variety of delivery options, we’re meeting customers where they are, with exactly what they need, for every moment of the season.”

Mark your calendars: Black Friday Deals start Nov. 25

Starting online Monday, Nov. 25 at 12 p.m. ET, paid Walmart+ members get exclusive access to shop the most-wanted deals before the event opens to all customers at 5 p.m. ET. Savings will continue in stores Friday, Nov. 29 at 6 a.m. local time. Customers will find doorbuster deals on gifts topping wish lists, including:

• Blackstone Original 2-Burner 28-inch Propane Griddle - $147 (Save $50)
• Dyson V11 Extra Cordless Vacuum Cleaner - $349.99 (Save $250)
• Flybar Disney Bluey 6V Bumper Car Ride On Toy - $69 (Save $50)
• Cate & Chloe 18k White Gold Hoop Earrings with Swarovski Crystals - $15.99 (Save $99.01)
• Restored - 11.6-inch Apple Macbook Air Bundle - $194 (Save $81)
• TCL 65-inch 4K UHD Smart TV with Roku - $228 (Save $301)
• My Arcade GameStation Pro Atari Retro Video Game System - $69 (Save $30)
• PicassoTiles 101-Piece Magnetic Tiles - $27.99 (Save $12)
• Carote 17-Piece Nonstick Cookware Sets - $64.99 (Save $135)
• Best Choice Products 10-in-1 Combo Game Table Set - $129.99 (Save $216)
• Michael Kors Women's Down Winter Coat - $159 (Save $60)
• Best Choice Products Pre-Lit Holiday Inflatables - $74.99 (Save $125)
• Revolve360 Slim 2-in-1 Rotational Car Seat - $229.99 (Save $120)
• Reebok Men's & Women's Logo Hoodie - $15 (Save up to $13)
• Kids’ and Toddler Character Pajamas - $6 (Special Buy)
• Miko Home Air Purifier with Multiple Speeds - $54.99 (Save $65)
• L'ange Hair 2-in-1 Blow Dryer Hot Air Brush - $48.30 (Save $70.70)

“Customers can rely on us to have a deep assortment of in-demand items across top gifting categories like fashion, electronics, beauty and toys including brands like Blackstone, Carote, Dyson, Michael Kors, Reebok and more,” said Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S. “As the two most anticipated shopping moments of the year, our Black Friday and Cyber Monday events promise to help customers find the gifts they need, want and love – for everyone on their list."

Can’t-miss Cyber Monday deals are a click away

Walmart’s Cyber Monday deals are so good, they start Sunday. Beginning at 5 p.m. ET on Sunday, Dec. 1, paid Walmart+ members get a head start on building their cart before the event opens to all customers at 8 p.m. ET. Customers can shop the retailer’s best online deals on Walmart.com and the Walmart app until midnight ET on Monday, Dec. 2, including:

• Sony 75 Class BRAVIA 4K HDR LED TV with Google TV - $898 (Save $600)
• Ninja Grand Kitchen System - $98 (Special Buy)
• Cricut Air 2 Bundle - $179 (Save $90)
• Beautiful by Drew Accent Chair - $198 (Save $100)
• LEGO Star Wars Darth Vader Helmet - $48.98 (Save $31.01)
• Skechers Summits Women’s Sneaker - $40 (Save $25)
• RTIC 20 oz Stainless Steel Insulated Tumbler 2 Pack - $22.99 (Save $13.01)
• Intex 6-Person PureSpa Inflatable Hot Tub Spa Set - $499.99 (Save $250)

For customers who want to jump to the front of the digital line to get the best deals of the season, there’s still time to save on a Walmart+ membership. Until Dec. 2, a one-year annual Walmart+ membership is available for just $49. This not only provides a gateway to Early Access for Walmart’s second ‘Black Friday Deals’ event and Cyber Monday, but also a plethora of other time and money saving benefits for the ultimate life hack.

More deals left to ‘desire’

After the premiere of Walmart’s “Deals of Desire” campaign last month, the company is surprising customers with another dramatic twist featuring the iconic talent from the series. Follow along on Walmart’s Instagram and TikTok starting this week as Lisa Rinna, Chad Michael Murray, Jake Shane, Anthony Ramos, Taye Diggs and Walton Goggins try their hand at reading real life customers’ dramatic reviews of some of the hottest Black Friday deals. The drama is also unfolding with “Deals of Desire” as more episodes and behind-the-scenes content featuring new genres drop through Black Friday. Get a preview of the content on Walmart’s YouTube channel.

Walmart’s incredible convenience: The gift that keeps on giving

From easy-to-use search and scheduled delivery for those hard-to-hide gifts, Walmart delivers unmatched convenience no matter when, where or how customers shop Black Friday and Cyber Monday deals:

• Personalized search for simplified holiday shopping: Walmart's enhanced homepage gives each shopper the feeling of walking into a store tailored specifically to them. To find the perfect gift for everyone on their list, customers can use Walmart's Gift Finder, a customizable tool that produces curated lists of items for whomever they are shopping for. Customers can also use Walmart's Holiday Wish List feature, which allows them to create their own gift registry to effortlessly save their holiday needs and wants in one place and share with friends and family, taking the guesswork out of gifting.
• Expanded and enhanced delivery options: Earlier this year, Walmart extended its delivery hours and scope to millions more households, offering delivery as early as 6 a.m. and in as soon as 30 minutes. Just in time for Black Friday, the retailer is offering scheduled delivery of oversized items – perfect for gifts that are too big to carry (or hide). Customers can simply scan the item’s QR code in store to schedule a delivery direct to their doorstep at a time that best fits their schedule. With Walmart’s suite of flexible, on-demand pickup and delivery options powered by the retailer’s next-gen supply chain, customers can trust their items will arrive on time, where and when they want them.
• Extra-convenient services: Walmart customers love the convenient, affordable holiday décor services the retailer offers through its partnership with Angi, including tree and exterior house lighting installation. New this year through Angi, customers purchasing an 85” Samsung TV can enjoy delivery, installation and package removal.
• One stop for everyone on your list: The retailer’s expanded gift assortment includes Walmart-exclusive finds from Barbie, Lego and Apple and exciting new offerings from its growing Walmart Marketplace across electronics, fashion, toys and more. This year, customers can shop major savings on more than two times as many items from Walmart sellers across categories between Black Friday and Cyber Monday alone.¹

Visit Walmart.com/BlackFriday for more information and to shop amazing deals starting Nov. 25, with more arriving Dec. 1 for Cyber Monday (Walmart.com/CyberMonday).

¹Based on Walmart First Party Data, FY24 compared to FY25, 2024, in number of deals.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241118076567/en/

Joe Pennington

joe.pennington@walmart.com

Source: Walmart Inc.

FAQ

When does Walmart (WMT) Black Friday 2024 start online?

Walmart's Black Friday deals start online Monday, November 25 at 12 p.m. ET for Walmart+ members and 5 p.m. ET for all customers.

What time do Walmart (WMT) stores open on Black Friday 2024?

Walmart stores open at 6 a.m. local time on Friday, November 29, 2024.

When does Walmart (WMT) Cyber Monday 2024 begin?

Walmart's Cyber Monday deals start Sunday, December 1 at 5 p.m. ET for Walmart+ members and 8 p.m. ET for all customers.

What is the Walmart+ membership discount for Black Friday 2024?

Until December 2, 2024, a one-year Walmart+ membership is available for $49.