Walmart Launches bettergoods, A New Private Brand Making Elevated Culinary Experiences Accessible for All
Walmart has launched bettergoods, its largest private brand food launch in 20 years, offering quality, chef-inspired food at an affordable price, with most items under $5. The new brand delivers unique culinary experiences, plant-based options, and 'Made Without' products, catering to different dietary needs. Bettergoods is a commitment to providing exceptional value and taste to customers, expanding Walmart's innovative private brand offerings.
Walmart's bettergoods launch introduces quality, trend-forward, and chef-inspired food at an affordable price point, enhancing the overall culinary experience for customers.
The new brand offers a wide range of products under $5, with most items priced competitively, providing customers with an incredible value proposition.
With a focus on innovation and speed to market, bettergoods showcases Walmart's ability to deliver unique culinary concepts that are accessible and satisfying to customers.
While bettergoods aims to provide unique food experiences, introducing new flavors and concepts, there is a risk associated with customer acceptance and market saturation given the competitive landscape.
Although the brand offers a variety of products at affordable prices, there may be challenges in maintaining consistency in quality and taste across the extensive range of items available under the bettergoods label.
Walmart’s largest private brand food launch in 20 years, bettergoods makes quality, trend-forward and chef-inspired food approachable and affordable, with most items priced under
Bettergoods is the latest private brand innovation from Walmart. Bettergoods delivers quality, unique, chef-inspired food at an incredible value. (Photo: Business Wire)
Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market, highlighting the speed with which Walmart can bring trend and innovation to market at scale.
“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
Bettergoods joins Walmart’s impressive roster of innovative private brands that bring customers quality products at an amazing value, offering a brand-new, fresh take on the culinary experience with elevated taste, flavor and variety that’s approachable and – most importantly – affordable. Thoughtfully curated by Walmart’s experienced product development team that collaborated with suppliers across the globe to source quality, trend-forward ingredients and flavors, bettergoods brings exciting culinary concepts directly to customers at Walmart’s Every Day Low Prices.
Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many bettergoods items are totally unique to Walmart, introducing customers to new and exciting flavors and concepts. And Walmart customers can expand their culinary horizons with confidence: bettergoods products are satisfaction guaranteed– one more way Walmart is committed to providing an exceptional experience for its customers.
Bettergoods items range from under
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Culinary experiences: Culinary experiences items spotlight innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings, like Hot Honey Seasoning at an amazing value under
$3 $4 Italy for only$1.97
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Plant-based: These products feature distinct green branding and big flavors made to be devoured. Bettergoods plant-based items provide an exceptional eating experience including decadent and smooth Oatmilk Non-Dairy Frozen Desserts customers won’t believe are plant-based for only
$3.44 $4
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“Made Without”: The Made Without pillar offers a broad variety of options that cater to different dietary lifestyles, like gluten free, or made without artificial flavors, colorings or added sugars. While these items are made without certain ingredients, they don’t lack flavor or texture, like Sweet Cream Dairy Creamer, made using only four ingredients, gluten free, anti-biotic free, all white meat chicken nuggets and our Carnitas, Taco or Tinga Seasonings for under
$2
Tasting is believing, and customers can shop select bettergoods products now, in stores and on Walmart.com for curbside pick-up and same day delivery, with the full line continuing to roll out over the coming months. With bettergoods, Walmart is continuing its mission to democratize access to quality, delicious and innovative foods that customers crave at the Every Day Low Price Walmart delivers.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240430942382/en/
Source: Walmart Inc.
FAQ
What is bettergoods?
Bettergoods is Walmart's latest private brand food launch, offering quality, chef-inspired food at an affordable price, with most items under $5.
Where can customers find bettergoods products?
Customers can shop for select bettergoods products in stores and on Walmart.com for curbside pick-up and same day delivery, with the full line continuing to roll out over the coming months.
What are the three distinct category pillars of bettergoods items?
The three distinct category pillars of bettergoods items are Culinary experiences, Plant-based, and 'Made Without' options catering to different dietary lifestyles.
