Walmart Announces New Collaboration with Tween Brand Justice – Just in Time for Back to School

Rhea-AI Summary

Walmart has partnered with Justice to expand its tween apparel offerings, launching a back-to-school collection featuring over 140 items, now available at affordable prices. The collaboration allows Justice's trendy apparel, accessories, and home goods to be sold in 2,400 Walmart stores and online. Items include leggings starting at $8, sweatshirts from $13, and bedding sets priced between $20-$40. This strategic move aims to attract young consumers and enhance Walmart's fashion assortment as they continue to provide quality style at value pricing.

Positive

• Collaboration with Justice brand to enhance tween apparel offerings.
• Launch of over 140 budget-friendly back-to-school items.
• Availability in 2,400 stores increases brand accessibility.
• Potential to attract more customers during the back-to-school season.

Negative

• None.

Today, Walmart announced a new collaboration with the Justice brand, bringing its popular tween assortment to even more girls just in time for back to school. With this strategic collaboration, Justice’s signature line of fresh, trend-inspired designs across tween apparel, accessories and home is now available at Walmart’s low prices, shoppable today on Walmart.com and in 2,400 Walmart stores nationwide.

As parents and kids alike plan for finally going back to school, Justice launches at Walmart with a new back-to-school collection that includes more than 140 items across tween fashion, jewelry and accessories, bedding and bath, backpacks, stationery, skateboards and tech accessories. Customers will find athleisure separates including fashion leggings starting at $8, tie dye sweatshirts and joggers starting at $13, and oversized hoodies starting at $18. The collection will also feature bedding sets, pillows, throws and bathroom accessories ranging from $20-$40. New styles will be added seasonally, including shoes and pet accessories debuting in September.

“Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style,” said Denise Incandela, executive vice president, Apparel and Private Brands, Walmart. “We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”

Justice, owned by Bluestar Alliance, is known for its cutting-edge tween apparel and accessories that translate each season’s aspirational trends into looks that help girls feel confident. From 90s inspired streetwear and athleisure separates with bold and vibrant prints, to denim featuring the latest silhouettes, washes and distresses, Justice offers the latest styles for every girl at a price point for every Walmart customer.

“Bringing Justice to Walmart is such a natural fit,” says Ralph Gindi, President of Bluestar Alliance. “Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. Justice was previously available in 1,000 brand stores and now it is carried in 2,400 Walmart stores nationwide. This is truly an exciting moment for Justice and its core consumer.”

For more details on Walmart’s collaboration with Justice, visit the Walmart Corporate Newsroom. To shop the new back-to-school collection, visit walmart.com/justicegirls.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites. With fiscal year 2021 revenue of $559 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.

About Justice

Justice, owned & managed by Bluestar Alliance, is the premier tween girls’ brand, building exciting and powerful connections through fashion and fun. We create apparel and lifestyle products that celebrate every girl’s unique sense of self. From must-have trends to pop-culture, the Justice brand is all about inspiring and empowering every girl, every day. Your girl is the heart of Justice. Additional information about Bluestar Alliance can be found by visiting the corporate website, www.bluestaralliance.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210714005953/en/

FAQ

What is Walmart's new collaboration announced with Justice?

Walmart has partnered with Justice to launch a new back-to-school collection featuring over 140 tween apparel and accessory items, available at Walmart stores and online.

When will the new Justice collection be available at Walmart?

The new Justice collection is available now, just in time for the back-to-school shopping season.

How many items are included in the Justice collection at Walmart?

The collection includes more than 140 items across various categories, including fashion, accessories, and home goods.

Where can I shop the Justice collection at Walmart?

The Justice collection can be shopped online at walmart.com and in 2,400 Walmart stores nationwide.

What price range can customers expect for the new Justice collection at Walmart?

Prices in the new collection start as low as $8 for leggings, with bedding sets ranging from $20 to $40.