Hibbett Expands Same-Day and Next-Day Delivery of Athletic-Inspired Apparel and Footwear with Walmart GoLocal and Salesforce
Hibbett, a top athletic-inspired fashion retailer, has launched same- and next-day delivery services through Walmart GoLocal and Salesforce Commerce Cloud. Customers can now receive items such as sneakers and apparel more quickly, fulfilled from hundreds of Hibbett and City Gear stores nationwide. This expansion aims to enhance Hibbett's omnichannel shopping experience and meet growing customer demands for faster delivery. The initiative is especially timely ahead of the back-to-school season, ensuring Hibbett remains competitive in the e-commerce market. According to Ben Knighten, Hibbett's Senior VP of Operations, the new delivery options provide greater convenience and align with customer expectations.
Walmart GoLocal has facilitated millions of deliveries across multiple sectors, and this partnership signifies its entry into the athletic fashion market. Salesforce Commerce Cloud supports Hibbett's scalability, enhancing customer loyalty through improved order fulfillment efficiency. As online shoppers increasingly expect rapid delivery, this move positions Hibbett to better serve its clientele.
- Hibbett's partnership with Walmart GoLocal and Salesforce enhances delivery speeds, meeting customer demand for quick fulfillment.
- Same- and next-day delivery options are now available from hundreds of Hibbett and City Gear stores across the U.S., improving convenience.
- The move is timely ahead of the busy back-to-school season, ensuring Hibbett remains competitive.
- Walmart GoLocal's expansion into the athletic-inspired fashion sector highlights Hibbett's innovative approach to logistics.
- Salesforce Commerce Cloud aids Hibbett's scalability, contributing to its position as a leading retailer in athletic footwear.
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Insights
Hibbett's expansion of same-day and next-day delivery through partnerships with Walmart GoLocal and Salesforce Commerce Cloud is a strategy aimed at enhancing the customer experience and increasing sales. By offering faster delivery options, Hibbett is catering to the growing consumer demand for immediate gratification in shopping, particularly in the athletic-inspired apparel and footwear market.
This move is timely, especially ahead of the busy back-to-school season, which is critical for retailers. The fact that 22% of global online apparel shoppers indicate they would abandon their cart if same-day delivery isn't an option highlights how important this service is for customer retention and satisfaction. Additionally, the ability to fulfill orders from hundreds of stores nationwide ensures scalability and broad reach.
From a retail market perspective, this strategy aligns Hibbett with current trends where speed and convenience in delivery are becoming competitive differentiators. Partnering with established names like Walmart and Salesforce further legitimizes and reinforces Hibbett’s brand in the e-commerce space.
For retail investors, understanding the role of logistics in e-commerce can provide clarity on sales growth potential. Implementing these new delivery options might drive higher conversion rates, reduce cart abandonment and increase customer loyalty, all of which are positive indicators for the company’s financial performance.
However, it's important to monitor how well these initiatives are executed and whether they translate into tangible financial benefits in the subsequent quarters.
From a financial standpoint, Hibbett's partnership with Walmart GoLocal and Salesforce is a strategic move to bolster its revenue streams by enhancing its logistics capabilities. This partnership can potentially reduce shipping times significantly, which is vital for maintaining a competitive edge in the retail space. The fact that 74% of consumers are willing to switch brands after three poor delivery experiences underscores the importance of this enhancement in maintaining and boosting customer loyalty.
Short-term, investors might not see an immediate spike in revenues or stock price, but the long-term benefits could be substantial. Faster delivery times can lead to higher customer satisfaction and repeat purchases, which are key drivers for revenue growth. Additionally, leveraging Walmart's extensive delivery network can also help Hibbett manage costs more efficiently compared to building out its own logistics infrastructure.
One potential drawback could be the integration and execution risks associated with these new systems. It’s essential to keep an eye on any potential disruptions during the roll-out phase and how quickly Hibbett can achieve operational efficiency with these new partnerships.
Overall, this move could set the stage for sustained growth in revenue and profitability, provided the execution is smooth and customer adoption is high.
Hibbett customers can place online orders for same- and next-day delivery, powered by Walmart GoLocal and Salesforce
Active wear courtesy of Hibbett
“Customers shop Hibbett and City Gear for their favorite footwear and athletic-inspired apparel from top brands, and now they will have the opportunity to receive coveted items quicker than ever before with a seamless omnichannel shopping experience,” said Ben Knighten, senior vice president of operations, Hibbett. “Expanding our omnichannel fulfillment capabilities with Walmart GoLocal and Salesforce positions Hibbett and City Gear to provide our loyal customers with even more convenience.”
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“Customers look to retailers for convenient and reliable delivery for general merchandise and apparel,” said Rina Hurst, vice president, Walmart GoLocal. “Ahead of the busy back-to-school season, expanding e-commerce and same-day delivery capabilities with Walmart GoLocal and Salesforce positions Hibbett to continue meeting customers’ expectations. We’re proud to work with them to deliver for their customers.”
Walmart GoLocal has enabled millions of deliveries for leading retailers across more than 10 verticals, and its partnership with Hibbett marks Walmart GoLocal’s expansion into the athletic-inspired fashion space.
Since deploying Salesforce Commerce Cloud, Hibbett has been able to focus on scalability to become one of the leading retailers in athletic footwear.
“A company’s order fulfillment strategy and operations are table stakes to its customer loyalty. Shoppers today expect speed and convenience when it comes to delivery and
For more information on Hibbett, visit www.hibbett.com. For more information on Walmart GoLocal, visit www.walmartgolocal.com. For more information on Salesforce Commerce Cloud, visit www.salesforce.com/commerce.
Salesforce, Commerce Cloud and others are among the trademarks of Salesforce, inc.
About Hibbett, Inc.
Hibbett, headquartered in
About Walmart GoLocal
Walmart GoLocal offers businesses white-labeled, reliable delivery and fulfillment solutions. Backed by Walmart’s deep retail and logistics expertise, Walmart GoLocal partners with retailers and other businesses to activate delivery and fulfillment solutions to grow and scale their businesses. Launched in August 2021, Walmart GoLocal has enabled millions of deliveries for businesses nationwide with a
View source version on businesswire.com: https://www.businesswire.com/news/home/20240626801176/en/
Hibbett:
pr@hibbett.com
Walmart GoLocal:
https://corporate.walmart.com/news/contact-media-relations
Salesforce:
pr@salesforce.com
Source: Walmart Inc.
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