Westlake Royal Building Products™ Offers Fire-Rated Roofing and Stone Solutions to Help Protect Homes in High Wildfire-Prone Zones
Westlake Royal Building Products (NYSE:WLK) has announced its portfolio of fire-rated roofing and stone solutions designed for homes in wildfire-prone areas. The company offers Class A fire-rated roofing assemblies through brands including Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing, and DaVinci Roofscapes.
The solutions feature advanced protection against wind-blown embers, radiant heat, and flames, meeting strict fire-resistance standards. Notable products include Newpoint's concrete tile with Cool Roof options and Lifetime Warranty, US Tile's clay products with 50-year warranty, and Unified Steel's Above Sheathing Ventilation technology. The company's stone products, including Cultured Stone and Eldorado Stone, offer Class A Fire Rating with zero flame spread and smoke development.
Westlake Royal Building Products (NYSE:WLK) ha annunciato il suo portafoglio di soluzioni per tetti e pietre resistenti al fuoco, progettate per abitazioni in aree soggette a incendi boschivi. L'azienda offre assemblaggi di tetti resistenti al fuoco di Classe A attraverso marchi come Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing e DaVinci Roofscapes.
Le soluzioni offrono una protezione avanzata contro le braci trasportate dal vento, il calore radiante e le fiamme, rispettando rigorosi standard di resistenza al fuoco. Prodotti notevoli includono le piastrelle in cemento di Newpoint con opzioni Cool Roof e garanzia a vita, i prodotti in argilla di US Tile con garanzia di 50 anni e la tecnologia di ventilazione Above Sheathing di Unified Steel. I prodotti in pietra dell'azienda, tra cui Cultured Stone ed Eldorado Stone, offrono una classificazione di fuoco di Classe A con zero diffusione di fiamme e sviluppo di fumi.
Westlake Royal Building Products (NYSE:WLK) ha anunciado su portafolio de soluciones de techado y piedra resistentes al fuego, diseñadas para hogares en áreas propensas a incendios forestales. La empresa ofrece ensamblajes de techos clasificados como Clase A a través de marcas como Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing y DaVinci Roofscapes.
Las soluciones cuentan con una protección avanzada contra las brasas arrastradas por el viento, el calor radiante y las llamas, cumpliendo con estrictos estándares de resistencia al fuego. Productos destacados incluyen las tejas de concreto de Newpoint con opciones de Cool Roof y garantía de por vida, los productos de arcilla de US Tile con garantía de 50 años y la tecnología de ventilación Above Sheathing de Unified Steel. Los productos de piedra de la empresa, incluyendo Cultured Stone y Eldorado Stone, ofrecen clasificación de fuego de Clase A con cero propagación de llamas y desarrollo de humo.
Westlake Royal Building Products (NYSE:WLK)는 산불 위험 지역의 주택을 위해 설계된 내화성 지붕 및 석재 솔루션 포트폴리오를 발표했습니다. 이 회사는 Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing, DaVinci Roofscapes와 같은 브랜드를 통해 클래스 A 내화성 지붕 조립체를 제공합니다.
이 솔루션은 바람에 날리는 불꽃, 복사열 및 화염에 대한 고급 보호 기능을 제공하며, 엄격한 내화 기준을 충족합니다. 주목할 만한 제품으로는 쿨 루프 옵션과 평생 보증이 제공되는 Newpoint의 콘크리트 타일, 50년 보증이 제공되는 US Tile의 점토 제품 및 Unified Steel의 Above Sheathing Ventilation 기술이 있습니다. 이 회사의 석재 제품, 즉 Cultured Stone 및 Eldorado Stone은 화염 확산 및 연기 발생이 없는 클래스 A 화재 등급을 제공합니다.
Westlake Royal Building Products (NYSE:WLK) a annoncé son portefeuille de solutions de toiture et de pierre résistant au feu, conçues pour les maisons situées dans des zones à risque d'incendie de forêt. L'entreprise propose des assemblages de toiture classés A par le feu à travers des marques telles que Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing et DaVinci Roofscapes.
Les solutions offrent une protection avancée contre les braises transportées par le vent, la chaleur radiante et les flammes, respectant des normes de résistance au feu strictes. Parmi les produits notables, on trouve les tuiles en béton de Newpoint avec des options Cool Roof et une garantie à vie, les produits en argile de US Tile avec une garantie de 50 ans, et la technologie de ventilation Above Sheathing de Unified Steel. Les produits en pierre de l'entreprise, y compris Cultured Stone et Eldorado Stone, offrent une classification de feu de Classe A avec aucune propagation de flamme et développement de fumée.
Westlake Royal Building Products (NYSE:WLK) hat sein Portfolio an feuerfesten Dach- und Steinlösungen vorgestellt, die für Häuser in brandgefährdeten Gebieten entwickelt wurden. Das Unternehmen bietet feuerfeste Dachsysteme der Klasse A über Marken wie Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing und DaVinci Roofscapes an.
Die Lösungen bieten fortschrittlichen Schutz gegen vom Wind gewehte Funken, Strahlungswärme und Flammen und erfüllen strenge Brandschutzstandards. Bemerkenswerte Produkte sind die Betonfliesen von Newpoint mit Cool Roof-Optionen und lebenslanger Garantie, die Tonprodukte von US Tile mit 50-jähriger Garantie und die Above Sheathing Ventilation-Technologie von Unified Steel. Die Steinprodukte des Unternehmens, darunter Cultured Stone und Eldorado Stone, bieten eine Brandschutzklasse A mit keiner Flammenausbreitung und Rauchentwicklung.
- Class A fire rating certification across product portfolio
- 50-year warranty on multiple product lines
- Diversified product offering in fire-resistant building materials
- Stone products may experience discoloration under extreme heat
Insights
Westlake's strategic expansion of fire-resistant building materials represents a calculated response to accelerating climate-driven market demands in the building products sector. This portfolio approach - spanning both roofing and stone cladding systems - positions WLK to capture growing demand as wildfire frequency intensifies, particularly in the western United States.
From an investment perspective, this move aligns with three key market tailwinds:
- Regulatory momentum: Increasingly stringent building codes in wildfire-prone regions are mandating fire-resistant materials, creating a regulatory-driven demand floor
- Insurance incentives: Property insurers are increasingly offering premium discounts for homes with comprehensive fire-resistant features, further stimulating adoption
- Climate adaptation spending: Both new construction and renovation markets are shifting toward resilience-focused building materials
The timing of this announcement is strategic, coming before both the spring/summer building season and peak wildfire months when consumer awareness of fire risk is heightened. While not quantified in the release, fire-resistant building materials typically command premium pricing and higher margins compared to standard alternatives.
For Westlake, this represents an opportunity to enhance its building products segment's profitability mix while differentiating from competitors through a comprehensive building envelope approach. This segment diversification is particularly valuable given potential volatility in Westlake's larger petrochemical business, providing a more stable revenue stream tied to construction rather than chemical commodity cycles.
As wildfires increase in frequency and intensity in
Westlake Royal’s portfolio of Class A fire-rated roofing assemblies includes industry-leading brands like Newpoint™ Concrete Roof Tile, US Tile® Clay Roofing Products, Unified Steel™ Stone Coated Roofing, and DaVinci® Roofscapes; as well as a portfolio of stone brands, including Cultured Stone® and Eldorado Stone®. Each product combines durability, aesthetic versatility and superior performance to help protect homes while enhancing curb appeal.
“At Westlake Royal Building Products, we understand the growing challenges builders, developers and homeowners face in wildfire-prone areas,” said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. “Our Class A fire-rated roofing solutions and fire-resistant stone products offer superior protection without compromising style or performance.”
Roofing: Fire-Resistant Solutions Built to Last
Many of Westlake Royal’s roofing solutions are Class A certified, which can provide a high level of fire resistance, in compliance with the strict Wildland-Urban Interface (WUI) guidelines.
- Newpoint Concrete Roof Tile: A powerhouse in both durability and energy efficiency, Newpoint’s Class A fire-rated concrete tile roof assemblies help defend against extreme heat while offering Cool Roof color options to reduce heat absorption and energy costs. Its high-strength, non-combustibility and Limited Lifetime Warranty ensures longevity and protection against hail, wind and fire.
- US Tile Clay Roofing Products: US Tile's real clay roof tiles are forged in fire, offering natural fire resistance and lasting durability. All US Tile roof assemblies meet Class A fire rating. These tiles are designed to enhance the architectural aesthetics of any home while withstanding extreme conditions. They come with a 50-year Limited Clay Product Warranty and offer beauty, longevity and peace of mind to homeowners in wildfire-prone areas.
- Unified Steel Stone Coated Roofing: Combines Class A fire-rated protection for certain assemblies with superior impact resistance and energy efficiency. Featuring Above Sheathing Ventilation (ASV) technology, Unified Steel enhances airflow, reducing heat absorption and keeping homes cooler while providing industry-leading wildfire defense. With a Limited Fully Transferable Warranty lasting 50 years and durability nearly three times longer than asphalt shingles, it’s a smart investment in home safety.
- DaVinci Roofscapes: Lightweight and durable, DaVinci’s composite roofing is Class A fire-rated when installed with proper fire-resistant underlayment, making it a premier choice for homeowners seeking both elegance and resilience.
Stone: Naturally Non-Combustible, Built for Safety
In addition to fire-rated roofing, Westlake Royal’s assortment of stone products, including Cultured Stone and Eldorado Stone, offer exceptional fire resistance. Tested by Underwriters Laboratories, Inc., Westlake Royal’s stone veneer products feature:
- Class A Fire Rating – Proven to have zero flame spread and zero smoke development, reducing fire hazards in home exteriors.
- Non-Combustible Strength – Unlike wood or other combustible materials, stone will not ignite, making it a reliable choice for wildfire-prone regions.
- Timeless Durability – While exposure to extreme heat may cause some discoloration over time, our stone products maintain their integrity and protection.
For more information on Westlake Royal Building Products’ fire-rated roofing solutions, visit: https://westlakeroyalroofing.com/fire.
About Westlake Royal Building Products
Westlake Royal Building Products
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1 For certain assemblies – please go to https://qai.org to find the full listing of classifications for each product.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227670592/en/
Kriss Swint
Westlake Royal Building Products
Kswint@Westlake.com
Source: Westlake Royal Building Products
FAQ
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