Westlake Royal Building Products™ Adds Three New Colors to Versetta Stone® Siding Line
Westlake Royal Building Products, a Westlake company (NYSE: WLK), has expanded its Versetta Stone® siding line with three new colors that reflect the latest trends in home design. The new colors include Granite Peak (a dark gray stone with rich tones), Lunar Drift (a white stone with subtle variations), and Glen Canyon (featuring warm, earthy tones).
Versetta Stone siding offers the beauty of authentic stone masonry in a panelized format that can be installed simply with screws, eliminating the additional time typically required for stone installation. The new colors are designed for both interior and exterior applications.
According to Steve Booz, vice president of marketing at Westlake Royal Building Products, "Consumers continue to be drawn to rich hues that reflect both a sense of timelessness and a modern appeal." The new colors are available in two profiles: Tight-Cut (featuring a rugged texture with a well-worn look) and Ledgestone (offering a traditional quarried limestone appearance).
Westlake Royal Building Products, una società di Westlake (NYSE: WLK), ha ampliato la sua linea di rivestimenti Versetta Stone® con tre nuovi colori che riflettono le ultime tendenze nel design degli interni. I nuovi colori includono Granite Peak (una pietra grigia scura con toni ricchi), Lunar Drift (una pietra bianca con variazioni sottili) e Glen Canyon (caratterizzata da toni caldi e terrosi).
Il rivestimento Versetta Stone offre la bellezza della muratura in pietra autentica in un formato a pannelli che può essere installato semplicemente con delle viti, eliminando il tempo aggiuntivo normalmente richiesto per l'installazione della pietra. I nuovi colori sono progettati per applicazioni sia interne che esterne.
Secondo Steve Booz, vicepresidente marketing di Westlake Royal Building Products, "I consumatori continuano ad essere attratti da tonalità ricche che riflettono sia un senso di eternità che un fascino moderno." I nuovi colori sono disponibili in due profili: Tight-Cut (caratterizzato da una texture robusta con un aspetto vissuto) e Ledgestone (che offre un aspetto tradizionale di calcare estratto dalle cave).
Westlake Royal Building Products, una empresa de Westlake (NYSE: WLK), ha ampliado su línea de revestimientos Versetta Stone® con tres nuevos colores que reflejan las últimas tendencias en diseño de interiores. Los nuevos colores incluyen Granite Peak (una piedra gris oscura con tonos ricos), Lunar Drift (una piedra blanca con variaciones sutiles) y Glen Canyon (que presenta tonos cálidos y terrosos).
El revestimiento Versetta Stone ofrece la belleza de la mampostería de piedra auténtica en un formato de panel que se puede instalar fácilmente con tornillos, eliminando el tiempo adicional que normalmente se requiere para la instalación de piedra. Los nuevos colores están diseñados para aplicaciones tanto interiores como exteriores.
Según Steve Booz, vicepresidente de marketing de Westlake Royal Building Products, "Los consumidores siguen siendo atraídos por tonos ricos que reflejan tanto un sentido de atemporalidad como un atractivo moderno." Los nuevos colores están disponibles en dos perfiles: Tight-Cut (con una textura robusta y un aspecto desgastado) y Ledgestone (que ofrece una apariencia tradicional de piedra caliza extraída de canteras).
웨스트레이크 로열 빌딩 제품, 웨스트레이크 회사(NYSE: WLK)는 최신 주택 디자인 트렌드를 반영한 세 가지 새로운 색상으로 Versetta Stone® 사이딩 라인을 확장했습니다. 새로운 색상은 Granite Peak (풍부한 톤의 어두운 회색 돌), Lunar Drift (미세한 변화를 지닌 흰색 돌), Glen Canyon (따뜻하고 자연적인 톤을 특징으로 함)입니다.
Versetta Stone 사이딩은 패널 형식으로 설치가 간편하며, 나사로 간단히 설치할 수 있어 일반적인 돌 설치에 필요한 추가 시간을 없애줍니다. 새로운 색상은 내부 및 외부 응용 프로그램 모두에 적합하도록 설계되었습니다.
웨스트레이크 로열 빌딩 제품의 마케팅 부사장인 스티브 부즈(Steve Booz)에 따르면, "소비자들은 여전히 시대를 초월한 감각과 현대적인 매력을 반영하는 풍부한 색상에 끌리고 있습니다." 새로운 색상은 두 가지 프로필로 제공됩니다: Tight-Cut (거친 질감과 오래된 느낌을 특징으로 함) 및 Ledgestone (전통적인 채석된 석회석 외관을 제공함).
Westlake Royal Building Products, une entreprise de Westlake (NYSE: WLK), a élargi sa gamme de revêtements Versetta Stone® avec trois nouvelles couleurs qui reflètent les dernières tendances en matière de design intérieur. Les nouvelles couleurs comprennent Granite Peak (une pierre grise foncée avec des tons riches), Lunar Drift (une pierre blanche avec des variations subtiles) et Glen Canyon (présentant des tons chauds et terreux).
Le revêtement Versetta Stone offre la beauté de la maçonnerie en pierre authentique dans un format en panneaux qui peut être installé simplement avec des vis, éliminant ainsi le temps supplémentaire généralement requis pour l'installation de la pierre. Les nouvelles couleurs sont conçues pour des applications intérieures et extérieures.
Selon Steve Booz, vice-président du marketing chez Westlake Royal Building Products, "Les consommateurs continuent d'être attirés par des teintes riches qui reflètent à la fois un sens de l'intemporalité et un attrait moderne." Les nouvelles couleurs sont disponibles en deux profils : Tight-Cut (avec une texture robuste et un aspect usé) et Ledgestone (offrant une apparence traditionnelle de calcaire extrait des carrières).
Westlake Royal Building Products, ein Unternehmen von Westlake (NYSE: WLK), hat seine Versetta Stone®-Verkleidung-Linie mit drei neuen Farben erweitert, die die neuesten Trends im Wohnungsdesign widerspiegeln. Die neuen Farben umfassen Granite Peak (ein dunkler grauer Stein mit reichen Tönen), Lunar Drift (ein weißer Stein mit subtilen Variationen) und Glen Canyon (mit warmen, erdigen Tönen).
Die Versetta Stone-Verkleidung bietet die Schönheit authentischer Steinmauerwerke in einem paneelisierten Format, das einfach mit Schrauben installiert werden kann, wodurch die zusätzliche Zeit, die normalerweise für die Steininstallation erforderlich ist, entfällt. Die neuen Farben sind sowohl für Innen- als auch für Außenanwendungen konzipiert.
Laut Steve Booz, Vizepräsident für Marketing bei Westlake Royal Building Products, "werden die Verbraucher weiterhin von reichen Farbtönen angezogen, die sowohl ein Gefühl von Zeitlosigkeit als auch eine moderne Anziehungskraft widerspiegeln." Die neuen Farben sind in zwei Profilen erhältlich: Tight-Cut (mit einer robusten Textur und einem abgenutzten Aussehen) und Ledgestone (das das traditionelle Aussehen von abgebautem Kalkstein bietet).
- Product line expansion with three new colors
- Addressing consumer design trends
- Simplified installation compared to traditional stone masonry
- Versatility for both interior and exterior applications
- None.
The colors comprise both bold and neutral tones for ultimate versatility:
- Granite Peak: A dark gray stone siding, Granite Peak features rich tones and natural variances that embody a contemporary aesthetic. The hue delivers a striking, sophisticated visual contrast that adds a wow factor to any application.
- Lunar Drift: Lunar Drift’s white stone siding exudes a clean, modern elegance that can brighten any façade. Its subtle variations add depth for a bold sensibility.
- Glen Canyon: Like its namesake, Glen Canyon’s warm, earthy tones evoke a sense of comfort and natural beauty. Its textured surface and varied shades create an inviting atmosphere.
“Consumers continue to be drawn to rich hues that reflect both a sense of timelessness and a modern appeal, and these three new colors deliver on those trends,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “From the creamy white-gray of Lunar Drift to the modern gray of Granite Peak to the desert-like tans and taupes of Glen Canyon, each new color brings a level of authenticity and natural appeal to exterior and interior applications.”
The new colors are available in two of Versetta Stone’s profiles: Tight-Cut, a rugged texture with purposeful irregularity and a well-worn look that suggests years in the elements, and Ledgestone, offering the traditional look of quarried limestone fitted tightly together to emulate rural 19th-century American architecture.
To learn more, visit www.versettastone.com.
About Westlake Royal Building Products
Westlake Royal Building Products
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225698926/en/
Media Contact:
Kriss Swint
Westlake Royal Building Products
Kswint@Westlake.com
Source: Westlake Royal Building Products
FAQ
What new colors did Westlake Royal Building Products (WLK) add to its Versetta Stone siding line?
How is Versetta Stone siding from Westlake (WLK) installed compared to traditional stone masonry?
What profiles are available for the new Versetta Stone colors from Westlake Royal (WLK)?
Why did Westlake Royal Building Products (WLK) expand its Versetta Stone color options?
Can Westlake's (WLK) Versetta Stone siding be used for both interior and exterior applications?
