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Westlake Royal Building Products™ Launches PROS Perks™ Contractor Loyalty Program
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Rhea-AI Summary
Westlake Royal Building Products has launched a new contractor loyalty program called PROS Perks, aimed at rewarding both new and existing customers. The program is designed to be user-friendly, allowing participants to earn points based on their spending, which can be redeemed for gift cards and Visa Reward Cards. The initiative includes products from 13 of Westlake's brands, ensuring a diverse selection. As stated by Steve Booz, Vice President of Marketing, the program aims to provide a hassle-free experience while valuing customer loyalty.
Positive
Introduction of PROS Perks loyalty program to enhance customer engagement.
User-friendly point-based system for reward redemption.
Rewards applicable across 13 diverse Westlake brands.
Additional incentives planned throughout the year.
Negative
None.
HOUSTON--(BUSINESS WIRE)--
Westlake Royal Building Products™, one of North America’s largest manufacturers and distributors of exterior and interior building products, introduces Westlake Royal PROS Perks™, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within the robust selection of Westlake Royal Building Products brands.
PROS Perks rewards are easy to redeem and use—customers simply log in, add purchased products, and submit photos of their invoices to the PROS Perks website (www.WRProPerks.com). Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards.
“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”
PROS Perks will include products within 13 of Westlake Royal Building Products’ brands: Royal® Siding, Exterior Portfolio® Siding, Portsmouth™ Shake & Shingles, Foundry Specialty Siding®, Cedar Renditions™ Aluminum Siding, Celect® Cellular Composite Siding, TruExterior® Siding & Trim, Versetta Stone®, Royal® Trim & Mouldings, Kleer®, Mid-America® Components, Royal® Shutters, Mounts & Vents, and Zuri® Premium Decking. Additional points incentives will be added throughout the year, making this Westlake Royal Building Products’ most robust reward program to date.
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows, and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers, and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
