Westlake Royal Building Products™ Adds Five New Vinyl Siding Colors to Royal Siding® and Exterior Portfolio® Lines

Rhea-AI Summary

Westlake Royal Building Products has introduced five new colors for its Royal® Siding and Exterior Portfolio® vinyl siding lines, reflecting contemporary design trends. The colors, inspired by nature, include tones of gray, blue-gray, brown, and green. Marketing VP Steve Booz emphasized the importance of color for designers and homeowners, stating that these additions are expected to be top-sellers. The new options utilize Chromatix™ technology for fade resistance and are available across various siding formats, enhancing the company's product appeal in the competitive market.

Positive

• Introduction of five new colors enhances product offerings.
• Colors inspired by current trends likely to attract more customers.
• Use of Chromatix™ technology improves product durability against fading.

Negative

• None.

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products^™, one of North America’s largest manufacturers and distributors of exterior and interior building products, is pleased to announce that it has added five new on-trend colors to its Royal^® Siding and Exterior Portfolio^® vinyl siding lines. Inspired by colors found in nature, the newly added colors in tones of gray, blue-gray, brown and green, reflect the latest trends in modern exterior home design.

“We know color is critical to a designer and homeowner’s ultimate vision. Westlake Royal^™ is committed to offering the widest range of options for our customers in the latest trending shades, while maintaining the highest standards of performance from vinyl siding,” said Steve Booz, Vice President, Marketing & Product Management. “We are confident that the five new additions to our color palette will become top-sellers in our Royal Siding and Exterior Portfolio lines of vinyl siding.”

Royal Siding and Exterior Portfolio’s wide range of colors are informed by leading residential architects and design trends. Both lines feature Chromatix^™ technology color protection to resist fading. Exterior Portfolio includes shades in SmartStyles^™ Premium and SmartStyles Expressions, while Royal Siding’s palette includes Colorscapes^® Premium and Colorscapes Dark.

The three new Exterior Portfolio colors are:

• Stone Harbor - SmartStyles Expressions, a cool gray (available in CraneBoard^® Solid Core Siding^®, Premium Pointe^®, Board & Batten, Market Square^®, Portsmouth^™ Shake & Shingles)
• Spruce - SmartStyles Expressions, a vibrant green (available in CraneBoard Solid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles)
• Smoky Ash - SmartStyles Premium, a warm brown-gray (available in CraneBoard Solid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles)

The two new Royal Siding colors are:

• Silver Mist - Colorscapes Premium, a neutral light gray (available under Residential, Estate^™, Board & Batten, Woodland and Portsmouth Shake & Shingles)
• Riverway - Colorscapes Dark, a light blue-gray (available under Estate, Board & Batten, Woodland and Portsmouth Shake & Shingles)

To learn more about vinyl siding from Westlake Royal Building Products, please visit www.westlakeroyalbuildingproducts.com/siding-solutions.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220607005347/en/

Kriss Swint

Westlake Royal Building Products

kswint@westlake.com

Source: Westlake Royal Building Products

FAQ

What new colors has Westlake Royal Building Products introduced for WLK vinyl siding?

Westlake Royal Building Products has added five new colors to its Royal® Siding and Exterior Portfolio® vinyl siding lines.

What technology is used in the new vinyl siding colors from Westlake?

The new colors utilize Chromatix™ technology, which provides color protection and resists fading.

What trends inspired the new siding colors from Westlake Royal Building Products?

The new colors were inspired by natural tones and the latest trends in modern exterior home design.

Are the new colors available in all siding types offered by Westlake?

Yes, the new colors are available across various siding formats including CraneBoard® Solid Core Siding and Premium Pointe®.

What are the expected benefits of the new siding colors for homeowners?

The new colors are expected to enhance curb appeal and accommodate the aesthetic preferences of homeowners and designers.