Dutch Quality Stone® Introduces First Brick Profile, Handformed Brick™, at 2025 International Builders’ Show
Westlake Royal Building Products (NYSE:WLK) has unveiled Handformed Brick™, Dutch Quality Stone's first-ever brick profile, at the 2025 International Builders' Show in Las Vegas. The new product features an elevated tumbled brick design with textured variations and robust dimensions, available in three colorways.
The launch includes a new Snowpack™ colorway, featuring a bright white hue, alongside existing Quail Grey™ (sandstone and pewter tones) and Coal Crest™ (charcoal and ash blend) options. Each piece is meticulously molded from authentic bricks to ensure unique textured depth and artisanal charm.
This product launch represents a strategic expansion for Dutch Quality Stone, a leader in the manufactured stone veneer industry, as they enter the brick market segment.
Westlake Royal Building Products (NYSE:WLK) ha presentato Handformed Brick™, il primo profilo di mattoni di Dutch Quality Stone, durante l'International Builders' Show 2025 a Las Vegas. Il nuovo prodotto presenta un design di mattoni tumbled elevati con variazioni testurizzate e dimensioni robuste, disponibile in tre varianti di colore.
Il lancio include una nuova variante di colore Snowpack™, caratterizzata da una tonalità bianca brillante, insieme alle opzioni esistenti Quail Grey™ (tonalità di arenaria e peltro) e Coal Crest™ (miscela di carbone e cenere). Ogni pezzo è meticolosamente modellato da mattoni autentici per garantire una profondità testurizzata unica e un fascino artigianale.
Questo lancio di prodotto rappresenta un'espansione strategica per Dutch Quality Stone, leader nel settore dei rivestimenti in pietra artificiale, mentre entra nel segmento di mercato dei mattoni.
Westlake Royal Building Products (NYSE:WLK) ha presentado Handformed Brick™, el primer perfil de ladrillos de Dutch Quality Stone, en la International Builders' Show 2025 en Las Vegas. El nuevo producto cuenta con un diseño de ladrillo tumbado elevado con variaciones texturizadas y dimensiones robustas, disponible en tres combinaciones de colores.
El lanzamiento incluye una nueva combinación de color Snowpack™, que presenta un tono blanco brillante, junto con las opciones existentes Quail Grey™ (tonos de arenisca y peltre) y Coal Crest™ (mezcla de carbón y ceniza). Cada pieza está meticulosamente moldeada a partir de ladrillos auténticos para garantizar una profundidad texturizada única y un encanto artesanal.
Este lanzamiento de producto representa una expansión estratégica para Dutch Quality Stone, un líder en la industria de revestimientos de piedra manufacturada, mientras ingresan al segmento del mercado de ladrillos.
Westlake Royal Building Products (NYSE:WLK)가 Handformed Brick™을 발표했습니다. 이는 Dutch Quality Stone의 첫 번째 벽돌 프로파일로, 2025년 라스베가스에서 열린 International Builders' Show에서 공개되었습니다. 새로운 제품은 질감이 다양한 고급 튜블드 벽돌 디자인과 견고한 치수를 특징으로 하며, 세 가지 색상 조합으로 제공됩니다.
출시에는 밝은 흰색 톤의 새로운 색상 조합인 Snowpack™이 포함되며, 기존의 Quail Grey™ (모래와 주석 톤) 및 Coal Crest™ (숯과 재 혼합) 옵션과 함께 제공됩니다. 각 조각은 독특한 질감 깊이와 장인정신을 보장하기 위해 진짜 벽돌로 세심하게 성형됩니다.
이번 제품 출시는 제조된 돌 베니어 산업의 선두주자인 Dutch Quality Stone이 벽돌 시장 부문에 진입하는 전략적 확장을 나타냅니다.
Westlake Royal Building Products (NYSE:WLK) a dévoilé Handformed Brick™, le premier profil de brique de Dutch Quality Stone, lors du International Builders' Show 2025 à Las Vegas. Le nouveau produit présente un design de brique roulée surélevée avec des variations texturées et des dimensions robustes, disponible en trois combinaisons de couleurs.
Le lancement comprend une nouvelle combinaison de couleur Snowpack™, présentant une teinte blanche éclatante, en plus des options existantes Quail Grey™ (tons de grès et d'étain) et Coal Crest™ (mélange de charbon et de cendre). Chaque pièce est soigneusement moulée à partir de briques authentiques pour garantir une profondeur texturée unique et un charme artisanal.
Ce lancement de produit représente une expansion stratégique pour Dutch Quality Stone, un leader dans l'industrie des revêtements en pierre manufacturée, alors qu'ils entrent dans le segment du marché des briques.
Westlake Royal Building Products (NYSE:WLK) hat Handformed Brick™, das erste Ziegelprofil von Dutch Quality Stone, auf der International Builders' Show 2025 in Las Vegas vorgestellt. Das neue Produkt zeichnet sich durch ein erhöhtes, geworfenes Ziegeldesign mit texturierten Variationen und robusten Dimensionen aus, das in drei Farbvarianten erhältlich ist.
Der Launch umfasst eine neue Farbvariante Snowpack™, die einen hellen weißen Farbton bietet, sowie die bestehenden Optionen Quail Grey™ (Sandstein- und Zinn-Töne) und Coal Crest™ (eine Mischung aus Kohle und Asche). Jedes Stück wird sorgfältig aus authentischen Ziegeln geformt, um eine einzigartige texturierte Tiefe und handwerklichen Charme zu gewährleisten.
Diese Produkteinführung stellt eine strategische Expansion für Dutch Quality Stone dar, einen führenden Anbieter in der Branche der hergestellten Steinverkleidungen, da sie in den Ziegelmarkt eintreten.
- Strategic expansion into new brick market segment
- Product portfolio diversification through first brick offering
- Premium positioning with high-end design features
- None.
Handformed Brick is an elevated tumbled brick design and configuration, molded from authentic bricks with textured variations and robust dimensions. (Photo: Business Wire)
Handformed Brick is Dutch Quality’s first brick product, marking a new chapter for one of the leaders in the manufactured stone veneer industry. Each piece is meticulously molded with exquisite variation and robust dimension, ensuring that every brick brings a unique textured depth and artisanal charm to any space. This attention to detail enhances visual appeal and adds authenticity to the design, blending traditional craftsmanship and modern innovation in any setting.
"The launch of this new Handformed Brick profile and Snowpack colorway marks an exciting milestone for the Dutch Quality brand by extending our product offering to include brick in a range of trending palettes," said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. "Our goal is to empower specifiers to deliver innovative and inspiring solutions for their projects, and this new profile and colorway do just that."
The Handformed Brick profile is available in three Dutch Quality Stone colorways including:
- Snowpack: A new colorway inspired by the crisp, clean essence of freshly fallen snow. This bright white hue conveys a sense of serenity, adding a touch of light to airy open spaces or a backdrop for striking contrasts.
- Quail Grey™: A balanced dusky sandstone and pewter toned colorway that establishes a captivating neutral with an undeniable rustic charm. Distinctive yet unobtrusive, this alluring color palette brings a calm confidence to complement the architectural details of any space.
- Coal Crest™: Embodies a dark and moody aesthetic that elevates the visual appeal of any space. Characterized by a rich blend of charcoal and ash tones, Coal Crest adds a touch of drama and sophistication, making it the perfect choice for those seeking to create a statement feature.
Dutch Quality Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information visit https://dutchqualitystone.com/.
About Dutch Quality Stone
Created by a tight-knit group of local artisans in
About Westlake Royal Building Products
Westlake Royal Building Products
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225942424/en/
Media Contact:
Sarah Lograsso
Westlake Royal Building Products
SLograsso@Westlake.com
Source: Westlake Royal Building Products
FAQ
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