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Worksport’s New Sales Initiative Surges with Strong Early Momentum

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Worksport (NASDAQ: WKSP) has successfully launched its Dealer Sales Initiative, a key part of its long-term growth strategy. The company has expanded its sales team, engaging with over 4,500 dealers and plans to double its sales force soon. Worksport has attracted attention from three major distributors in the USA and Canada, positioning itself for accelerated growth in the $4 billion tonneau cover market.

The company's Western New York factory is poised for significant revenue growth, potentially reaching nine-figure revenue in the near-midterm. Worksport is preparing to launch three more innovative products this year, including the highly anticipated AL4 premium cover in Q4. CEO Steven Rossi emphasized the company's commitment to supporting local US-owned businesses and expects explosive growth in 2025.

Worksport (NASDAQ: WKSP) ha lanciato con successo la sua Iniziativa di Vendita ai Rivenditori, un elemento chiave della sua strategia di crescita a lungo termine. L'azienda ha ampliato il proprio team di vendita, interagendo con oltre 4.500 rivenditori e prevede di raddoppiare presto la sua forza vendita. Worksport ha attirato l'attenzione di tre grandi distributori negli USA e in Canada, posizionandosi per una crescita accelerata nel mercato dei copertoni tonneau da 4 miliardi di dollari.

La fabbrica di Western New York dell'azienda è pronta per una crescita significativa dei ricavi, potenzialmente raggiungendo un giro d'affari a nove cifre nel medio termine. Worksport si sta preparando a lanciare tre nuovi prodotti innovativi quest'anno, incluso il tanto atteso copertura premium AL4 nel quarto trimestre. Il CEO Steven Rossi ha sottolineato l'impegno dell'azienda nel sostenere le imprese locali statunitensi e si aspetta una crescita esplosiva nel 2025.

Worksport (NASDAQ: WKSP) ha lanzado con éxito su Iniciativa de Ventas a Distribuidores, una parte clave de su estrategia de crecimiento a largo plazo. La empresa ha ampliado su equipo de ventas, interactuando con más de 4,500 distribuidores y planea duplicar su fuerza de ventas en breve. Worksport ha atraído la atención de tres grandes distribuidores en EE.UU. y Canadá, posicionándose para un crecimiento acelerado en el mercado de cubiertas tonneau de 4 mil millones de dólares.

La fábrica de Western New York de la empresa está lista para un crecimiento significativo de los ingresos, potencialmente alcanzando ingresos de nueve cifras a mediano plazo. Worksport se está preparando para lanzar tres productos innovadores más este año, incluyendo la muy esperada cubierta premium AL4 en el cuarto trimestre. El CEO Steven Rossi enfatizó el compromiso de la empresa en apoyar a las empresas locales estadounidenses y espera un crecimiento explosivo en 2025.

Worksport (NASDAQ: WKSP)는 장기 성장 전략의 핵심 요소인 대리점 판매 이니셔티브를 성공적으로 출범했습니다. 이 회사는 판매 팀을 확장했습니다, 4,500명 이상의 대리점과 협력하고 있으며 곧 판매 인력을 두 배로 늘릴 계획입니다. Worksport는 미국과 캐나다의 세 개 주요 유통업체의 주목을 받아 40억 달러 규모의 토노우 커버 시장에서 가속 성장을 위한 입지를 다지고 있습니다.

회사의 웨스턴 뉴욕 공장은 상당한 수익 성장에 대비하고 있으며, 가까운 중기 내에 아홉 자리 수익에 도달할 잠재력이 있습니다. Worksport는 올해 세 개의 혁신적인 제품을 더 출시할 준비를 하고 있으며, 그 중에는 4분기에 출시될 매우 기대되는 AL4 프리미엄 커버가 포함됩니다. CEO 스티븐 로시(Steven Rossi)는 지역 미국 소유 비즈니스 지원에 대한 회사의 의지를 강조하며, 2025년 폭발적인 성장을 기대하고 있습니다.

Worksport (NASDAQ: WKSP) a lancé avec succès son Initiative de Vente aux Revendeurs, une partie clé de sa stratégie de croissance à long terme. L'entreprise a étendu son équipe de vente, interagissant avec plus de 4 500 revendeurs et prévoit de doubler bientôt sa force de vente. Worksport a attiré l'attention de trois grands distributeurs aux États-Unis et au Canada, se positionnant pour une croissance accélérée sur le marché des couvertures tonneau de 4 milliards de dollars.

La fabrique de Western New York de l'entreprise est prête à connaître une croissance significative des revenus, atteignant potentiellement des revenus à neuf chiffres à moyen terme. Worksport se prépare à lancer trois nouveaux produits innovants cette année, y compris la très attendue couverture premium AL4 au quatrième trimestre. Le CEO Steven Rossi a souligné l'engagement de l'entreprise à soutenir les entreprises locales américaines et s'attend à une croissance explosive en 2025.

Worksport (NASDAQ: WKSP) hat erfolgreich seine Händlervertriebsinitiative gestartet, die ein Schlüsselbestandteil seiner langfristigen Wachstumsstrategie ist. Das Unternehmen hat sein Vertriebsteam erweitert und mit über 4.500 Händlern zusammengearbeitet, planen, die Vertriebsorganisation bald zu verdoppeln. Worksport hat die Aufmerksamkeit von drei großen Vertreibern in den USA und Kanada auf sich gezogen und positioniert sich für beschleunigtes Wachstum im 4-Milliarden-Dollar-Tonneau-Cover-Markt.

Die Fabrik in Western New York des Unternehmens steht vor erheblichen Umsatzsteigerungen, die potenziell in naher Zukunft Umsatz im neunstelligen Bereich erreichen könnte. Worksport plant, drei weitere innovative Produkte in diesem Jahr auf den Markt zu bringen, darunter die mit Spannung erwartete AL4 Premium-Abdeckung im vierten Quartal. CEO Steven Rossi betonte das Engagement des Unternehmens zur Unterstützung von in den USA ansässigen Unternehmen und erwartet explosives Wachstum im Jahr 2025.

Positive
  • Successful launch of Dealer Sales Initiative with over 4,500 dealers engaged
  • Attracted attention from three major distributors in USA and Canada
  • Potential for nine-figure revenue in the near-midterm
  • Plans to launch three more innovative products this year
  • Expecting explosive growth in 2025
Negative
  • None.

Insights

Worksport's new sales initiative shows promising early momentum, potentially positioning the company for significant growth. The aggressive expansion of their dealer network, with over 4,500 dealers engaged and plans to double the sales force, indicates a strong push for market penetration. However, it's important to note that while the company projects potential nine-figure revenue in the near-midterm, this is speculative and depends on various factors.

The attraction of three major distributors in the USA and Canada is a positive sign for scaling operations. The 275% Q2 growth mentioned in a recent press release is impressive, but investors should be cautious and wait for consistent performance over multiple quarters. The $2.8 million grant award is a positive financial boost, but its impact on overall financials needs careful evaluation.

Worksport's strategy to tap into the $4 billion tonneau cover market shows strong market awareness. With 7 million covers sold annually, there's significant potential for growth. The company's focus on made-in-USA products could resonate well with consumers and dealers, especially given the current economic climate favoring domestic production.

The planned launch of three new products this year, particularly the AL4 premium cover, could diversify revenue streams and increase market share. However, success will depend on product quality, pricing strategy and market reception. The interest from national distributors is promising, but concrete partnerships and their terms will be important for actual impact on sales and distribution reach.

Worksport's venture into clean energy solutions with COR & SOLIS products shows innovation and diversification. The positive test results for the SOLIS Solar Cover indicate technological progress, but market adoption remains to be seen. The commencement of COR Alpha production is a significant milestone, but investors should watch for production scalability and market demand.

The company's state-of-the-art Western New York factory could be a competitive advantage, potentially enabling efficient production and quality control. However, the tech sector is highly competitive and Worksport will need to maintain technological edge and adapt to rapidly changing market demands. Investors should monitor the company's R&D investments and patent portfolio to gauge long-term competitiveness in the clean energy space.

Expanding Sales Force & National Distributor Interest Fuel Continued Growth

West Seneca, New York, Sept. 03, 2024 (GLOBE NEWSWIRE) -- Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S.-based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors is pleased to announce the successful launch of its Dealer Sales Initiative, a key part of its long-term growth strategy. This new sales initiative underscores a significant leap toward amplifying brand recognition and driving robust sales growth in both the automotive accessories and portable clean energy sectors.

Aggressive Expansion of Dealer Network

In August, Worksport aggressively expanded its sales team, onboarding numerous new dedicated sales professionals, each poised to make over 300 sales calls weekly to new and existing dealers. The Company has already engaged with over 4,500 dealers, showcasing significant progress in expanding its dealer network. With plans to double the sales force in the very near term, Worksport is strategically positioned for making a significant impact into this market. With over 18,000 dealers in the industry, Worksport is committed to continuously on boarding new accounts into its B2B sales ecosystem, driving ongoing conversions and market penetration.

Though recently launched, Worksport’s sales initiative is already gaining traction, with multiple new dealers placing their first orders and many more in the process of receiving initial demonstration units and displays of Worksport’s made in the USA AL3 Hard Folding tonneau cover. Worksport is strategically focused on driving long-term, exponential growth, anticipating a snowball effect as more dealers re-engage following initial outreach. Worksport has also seen other benefits from this program, as the Worksport brand continues to expand across the U.S., this program has attracted the attention of three major distributors within USA and Canada and several regional distributors, positioning the Company to scale sales through larger distribution channels and fuel accelerated growth.

Snowball Effect: Growth Potential Unfolding

This grassroots strategy is driving demand from the ground up, rapidly positioning Worksport as a key player in the $4 billion tonneau cover market. With over 7 million covers sold annually, Worksport anticipates that at full capacity, its state-of-the-art Western New York factory can propel the Company into significant revenue growth, potentially reaching a nine-figure revenue territory in the near-midterm.

As Worksport prepares to launch three more innovative products this year, dealer and distributor interest has surged, particularly for the highly anticipated AL4 premium cover set for release in Q4. In early August, Worksport issued forward guidance of its tonneau cover line, projecting significant growth in the coming year. Sales projections for the game-changing COR & SOLIS clean energy products will follow later this year, further accelerating the Company’s upward trajectory.

CEO Statement

Worksport CEO, Steven Rossi, emphasized, “Our goal is not only to grow our dealer network but also to solidify it as a critical channel for scaling our product reach and enhancing our market presence. Worksport is committed to our dealers and distributors, recognizing them as vital partners in our long-term success and the future of our brand. At the core of Worksport is a mission to stand behind our customers. We do everything we can to be part of their success. Many of the 18,000 US based dealers are small, locally owned businesses which are the heart of the local economy. As a product that is proudly made in the USA, we will work hard to support local US owned and operated business.”

Rossi further added, "The rapid expansion of our dealer sales program is setting the stage for explosive growth expected in 2025. With increasing interest from national distributors in USA and Canada, as well as strong momentum in the jobber market, we are confident this initiative will be a cornerstone of our revenue growth and brand penetration strategy. This is just the beginning as we continue to aggressively drive growth and expand our product offerings. We’re building this business one brick at a time."

Stay Tuned for More

Stay tuned for future investor updates on new product launches, sales outlook, and the continued growth of Worksport’s business. We are excited to share more on our progress and milestones as we push forward with innovation and market expansion.

Investor Inquiries May Be Directed To:

Investor Relations, Worksport Ltd.
T: 1 (888) 554-8789 x128
W1: https://investor.worksport.com
W2: www.worksport.com
E: investors@worksport.com

Key 2024 Press-Releases:

Read all Worksport press releases: [Link to All Press Releases].

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Investor Newsletter: Investors and customers are invited to follow Worksport’s progress as it builds on this momentum and strives to redefine industry standards with each new corporate development. Link to Newsletter
   
 
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Contact Information
Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: investors.worksport.com E: investors@worksport.com W: worksport.com
   

About Worksport

Worksport Ltd. (Nasdaq: WKSP), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of tonneau covers, solar integrations, and NP (Non-Parasitic), hydrogen-based true green energy solutions for the sustainable, clean energy, and automotive industries. Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport's hard-folding cover, designed and manufactured in-house, is compatible with RAM, Chevrolet, and GMC models from General Motors, as well as Ford, Jeep, Nissan, and Toyota pickup trucks. Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and NP (Non-Parasitic), Hydrogen-based technology. Terravis Energy’s website is terravisenergy.com. For more information, please visit investors.worksport.com.

Connect with Worksport

Please follow the Company’s social media accounts on X (previously Twitter)FacebookLinkedInYouTube, and Instagram (collectively, the “Accounts”), the links of which are links to external third party websites, as well as sign up for the Company’s newsletters at investors.worksport.com. The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company.

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Link to Newsletter
  

Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, Securities and Exchange Commission (“SEC”) filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media.

The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media.

For additional information, please contact:

Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: investors.worksport.com W: www.worksport.com
E: investors@worksport.com

Forward-Looking Statements

The information contained herein may contain “forward‐looking statements.” Forward‐looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” “project,” “should," or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, including, without limitation, our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.


FAQ

What is Worksport's (WKSP) new sales initiative?

Worksport (WKSP) has launched a Dealer Sales Initiative, expanding its sales team to engage with over 4,500 dealers and plans to double its sales force soon. This initiative aims to amplify brand recognition and drive sales growth in automotive accessories and portable clean energy sectors.

How many dealers has Worksport (WKSP) engaged with through its new sales initiative?

Worksport (WKSP) has engaged with over 4,500 dealers through its new Dealer Sales Initiative, with plans to continue expanding its dealer network.

What is the potential revenue growth for Worksport (WKSP) according to the press release?

According to the press release, Worksport (WKSP) anticipates potential nine-figure revenue growth in the near-midterm, driven by its state-of-the-art Western New York factory and expanded sales initiatives.

When is Worksport (WKSP) planning to launch its AL4 premium cover?

Worksport (WKSP) is planning to launch its highly anticipated AL4 premium cover in Q4 of this year, as part of its strategy to introduce three more innovative products.

Worksport, Ltd.

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