WISeKey’s WISfans.com Platform to Launch Physical and Digital Collectibles Non-Fungible Tokens (NFT) in Football
WISeKey International Holding (NASDAQ: WKEY) has announced the launch of its WISfans NFT platform, aimed at enhancing fan engagement in football. This platform will feature physical and digital collectibles, including signed memorabilia and digital assets. It facilitates blockchain interoperability among football clubs and enables fluid price discovery through fungible tokens. The move is a response to increased demand, particularly during the Covid-19 pandemic, which has heightened interest in digital collectibles. The WISfans platform also emphasizes brand protection and data analytics to boost sales for sports clubs.
- Launch of WISfans NFT platform enhances fan engagement and monetization opportunities.
- Integration of digital and physical collectibles broadens market appeal.
- Platform includes features for brand protection, enhancing credibility and trust.
- Data analytics capabilities support targeted marketing strategies for sports clubs.
- None.
WISeKey’s WISfans.com Platform to Launch Physical and Digital Collectibles Non-Fungible Tokens (NFT) in Football
WISfans was originally deployed by famous soccer clubs such as Real Madrid, Flamingo and FC Barcelona and has expanded to other sports competitions including the Americas Cup
The WISfans marketplace includes NFTs to represent the physical assets (extensive range of signed football memorabilia includes autographed football shirts, photos, balls, programs, boots, and goalkeeping gloves from the world's top players) and/or digital assets combined with fungible tokens for more fluid price discovery, and enable staking on assets
Geneva – April 1, 2021 - WISeKey International Holding ("WISeKey", SIX: WIHN, NASDAQ: WKEY), a leading cybersecurity and IoT company, today announced that it plans to launch physical and digital NFTs in football. WISeKey’s WISfans© NFT platform keeps fans engaged on and off the field through a digital ‘clubhouse’ ecosystem that taps into sport franchise’s fanbase, centralizes and curates the massive amount of content (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, and sports forums), and injects ongoing exclusive additional content provided by the team and its players.
WISfans NFT platform also helps creating blockchain interoperability between different blockchain-based football clubs using WISeKey’s decentralized marketplace for physical and virtual assets. The WISfans marketplace will include NFTs to represent the physical assets (extensive range of signed football memorabilia includes autographed football shirts, photos, balls, programs, boots, and goalkeeping gloves from the world's top players, etc.) and/or digital assets combined with fungible tokens for more fluid price discovery and enable staking on assets.
The WISfans NFT platform enables digital card owners to trade them in the digital marketplaces, including the possibility of certifying the NFT with the use the existing digital certificate of authenticity on the collectors’ card with the creation of a digital twin with corresponding NFT. WISfans is now adding digital collectibles as no fungible tokens (NFT) in football as the demand has increased significantly during the Covid-19 pandemic.
WISfans helps sports clubs:
- Improve engagement with fans: WISfans keeps fans engaged on and off the field through a digital "clubhouse" ecosystem that taps into a sport franchise's fan base, centralizes, and curates the massive amount of content (blogs, match reports, videos, photos, fan-supported social campaigns, social networks, and sports forums), and injects ongoing exclusive additional content provided by the team and its players. The platform also offers cutting-edge digital perks such as facial biometric comparisons with the teams' star players.
- Protect their brand: WISfans now comes with the Company's award winning WISeAuthentic original module for digital brand protection. This module allows sports clubs to identify, authenticate and track any of their branded sports items secured with an NFC tag equipped with WISeKey's NanoSealRT or VaultIC155 secure chip. Additionally, WISfans allows fans to validate the authenticity of the merchandise they are about to purchase, or they already own, using an Android or Apple (with iOS11 or above) smartphone.
- Increase sales: The app also provides back-end analytics and CRM club marketing teams in turn can leverage the data towards engagement with fans. Through the platform, fans can also click through to ticketing, merchandise purchase and sponsor sites, while sports clubs gather back-end analytics about their merchandise and fans. Using WISeKey's Blockchain technology, the same highly-secured VaultIC155 NFC tag, when placed into a credential, allows sports clubs to identify their fans, initiate or improve engagement, increase participation in the club's daily life and generate additional revenue for the club.
About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
Press and investor contacts:
WISeKey International Holding Ltd
Company Contact: Carlos Moreira
Chairman & CEO
Tel: +41 22 594 3000
info@wisekey.com
WISeKey Investor Relations (US)
Contact: Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611
lcati@equityny.com
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
FAQ
What is the WISfans NFT platform by WISeKey?
How does WISfans improve fan engagement?
What assets can be found on the WISfans platform?
Why is WISeKey launching this platform now?
How does WISfans support sports clubs financially?
