WISeKey and Jacob & Co join forces to NFT a Masterpiece - the Astronomia Sky – the epitome of 21st century haute horlogerie
WISeKey has partnered with Jacob & Co to auction the Astronomia Sky, a luxury watch represented as an NFT. This collaboration follows successful auctions of the first digital twin of a watch and a unique NFT inspired by Jacob & Co's Epic SF24. WISeKey's technology secures authenticity using microprocessors and blockchain, protecting over 2.5 million luxury watches. The Astronomia Sky features advanced complications including zodiac signs and a Jacob-Cut® diamond Moon, aiming to further revolutionize the watch industry.
- Partnership with Jacob & Co enhances market visibility and reach.
- Successful auction of the Astronomia Sky helps position WISeKey as a leader in luxury NFT.
- WISeKey's technology secures over 2.5 million luxury watches, indicating strong market presence.
- None.
WISeKey and Jacob & Co join forces to NFT a Masterpiece – Astronomia Sky – the epitome of 21st century haute horlogerie
Both companies successfully conducted last week world premieres to auction both physical and virtual NFTs with an unpreceded attention to their combined leadership
https://www.nytimes.com/2021/04/12/fashion/watches-nft-auction-jean-claude-biver.html
GENEVA – April 16, 2021: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity, AI, Blockchain and IoT company, today announced that it has joined forces with Jacob & Co to NFT the Astronomia Sky, the epitome of 21st century haute horlogerie and a globally recognized symbol of Jacob & Co watchmaking expertise.
This cooperation comes after the successful launch of two world premieres last week on which WISeKey auctioned the NFT of the first digital twin of a physical watch , the Hublot Bigger Bang All Black Tourbillon Chronograph Special Piece by Jean-Claude Biver, and simultaneously the Jacob & Co NFT a 3-D animation produced by the brand and inspired by its Epic SF24 travel watch with two added features to make it a bespoke digital creation, a tourbillon and a split-flap system displaying the names of 10 cryptocurrencies.
The watch was bought by Hugo Pingray and Amaury Mamou-Mani as a 30th birthday gift to Pierre Vannineuse, their co-founding partner at the Alpha Blue Ocean Group. The unique watch is engraved with the three partner’s initials, “PHA”, and Alpha Blue Ocean’s logo. The engraving will be reflected on the NFT of this masterpiece using WISeKey’s technology that promises to revolutionize the watch industry.
The Astronomia Sky introduces new complications of celestial inspiration to Astronomia: a sidereal display, vertical month display, zodiac signs, day and night indication, as well as a celestial panorama, orbital second indication and a Jacob-Cut® diamond Moon have all been added to fully transform the iconic Astronomia. Full of unparalleled watchmaking solutions and adorned with exceptional finishing techniques, the Astronomia Sky is a poetic and singular entity in ultra-high-end watchmaking.
WISeKey uses a unique method to secure the authenticity and provenance of watches through cutting-edge authentication microprocessors combined with identity blockchain technology, which together with on-the-ground measures ensures the authenticity of the watch and generates its correspondent digital twin. A WISeKey NFT is a unit of data on the blockchain, where each NFT represents a unique digital item, such as an artwork, audio, video, an item in video games or other forms of creative work. While digital files themselves are infinitely reproducible, NFTs representing them are traced on their underlying blockchains and provide buyers with proof of ownership. Blockchains such as Ethereum, Bitcoin Cash and Flow, each have their own token standards to define their use of NFTs.
WISeKey, the first company in the world to use dual factor authentication combined with blockchain technology to secure luxury watches, currently protects over 2.5 million luxury watches. Since 2010, WISeKey has collaborated with manufactures of luxury watches deploying this unique technology to integrate semiconductors tags powered with its VaultIC154 NFC secure element. WISeKey’s technology creates Watch Birth Certificates, digital identities which are analogous to birth certificates and can be converted into NFTs. The Watch Birth Certificate is signed, or “certified” by a trusted authority and contains basic information such as date & time of manufacture (birth), company (parents), and type of product. This digital identity, used throughout the watch lifetime, allows the watch to become a “Trusted Object” of the Internet, prove its identity and provide verifiable data.
The Watch Birth Certificate is based on a cryptographic public‑private key pair that is unique to each IoT device. The public key for this key pair is part of the certificate and can be freely distributed, while the private key is used whenever the IoT device needs to verify its identity or to sign data to ensure cryptographic integrity. It is the private key that represents the essence of the identity of the IoT device.
Carlos Moreira, Founder and CEO of WISeKey said, “We are delighted to join forces between WISeKey and Jacob & Co. This combination of a powerful NFT technology offering with Jacob & Co watchmaking expertise in conducting Trusted NFTs auctions is a great model on how WISeKey’s unique Digital Identification NFT platform technology delivers the most secure and scalable blockchain backend for creating real digital twins for valuable objects. This unique approach will make it possible to mint provenance and a digital version into an NFT that contains smart contracts on how the digital twin may be used, removing any uncertainty of what an NFT actually means to a collector by delivering authenticated digital twins to the watch luxury market.”
Benjamin Arabov, CEO of Jacob & Co said, “For this new NFT Jacob & Co will be using WISeKey’s technology to authenticate the provenance of the physical watch including creating NFTs for each of the layers constituting this unprecedented concept and its entirely mechanical construction. The Astronomia has gone beyond impressive horological achievements and has been regarded as an outstanding multidisciplinary engineering achievement.”
“We are very proud to be part of this project. It is a true revolution that takes the best of different industries and that is fully in line with the logic of Alpha Blue Ocean, namely, #BetterFuture. What Jacob & Co and WISeKey have just accomplished is a true technological achievement and it is an honor to be with them on this initiative,” said Pierre Vannineuse, CEO & Founder Alpha Blue Ocean.
This technology has received a patent in the USA http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=8&f=G&l=50&co1=AND&d=PTXT&s1=wisekey&OS=wisekey&RS=wisekey
About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
Press and investor contacts:
WISeKey International Holding Ltd
Company Contact: Carlos Moreira
Chairman & CEO
Tel: +41 22 594 3000
info@wisekey.com
WISeKey Investor Relations (US)
Contact: Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611
lcati@equityny.com
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
FAQ
What is the partnership between WISeKey and Jacob & Co about?
How does WISeKey ensure the authenticity of luxury watches?
What is the Astronomia Sky?
What are the features of the Astronomia Sky watch?
What impact does this partnership have on WISeKey's business?
