Wix Aims to Disrupt the Design Experience with Wixel, The Next-Generation AI-Powered Visual Design Platform for Anyone
Wix (NASDAQ: WIX) has launched Wixel, a standalone AI-powered visual design platform aimed at democratizing professional design capabilities. The platform integrates advanced artificial intelligence with an intuitive interface, allowing users to create high-quality visual content without extensive design expertise.
Wixel leverages OpenAI's new image generation model and features capabilities such as instant background removal, context switching, and professional template integration. For example, users can upload product photos, modify settings, and create professional marketing materials within minutes. The platform is currently available in English, offering both free usage and a Pro Plan option with premium features.
Wix (NASDAQ: WIX) ha lanciato Wixel, una piattaforma di design visivo autonoma alimentata dall'intelligenza artificiale, con l'obiettivo di rendere accessibili le capacità di design professionale. La piattaforma combina un'intelligenza artificiale avanzata con un'interfaccia intuitiva, permettendo agli utenti di creare contenuti visivi di alta qualità senza necessità di competenze approfondite nel design.
Wixel sfrutta il nuovo modello di generazione di immagini di OpenAI e offre funzionalità come la rimozione istantanea dello sfondo, il cambio di contesto e l'integrazione di template professionali. Ad esempio, gli utenti possono caricare foto di prodotti, modificare le impostazioni e realizzare materiali di marketing professionali in pochi minuti. La piattaforma è attualmente disponibile in inglese, con un'opzione gratuita e un piano Pro che include funzionalità premium.
Wix (NASDAQ: WIX) ha lanzado Wixel, una plataforma de diseño visual independiente impulsada por inteligencia artificial, dirigida a democratizar las capacidades de diseño profesional. La plataforma integra inteligencia artificial avanzada con una interfaz intuitiva, permitiendo a los usuarios crear contenido visual de alta calidad sin necesidad de amplios conocimientos en diseño.
Wixel utiliza el nuevo modelo de generación de imágenes de OpenAI y cuenta con funciones como eliminación instantánea del fondo, cambio de contexto e integración de plantillas profesionales. Por ejemplo, los usuarios pueden subir fotos de productos, ajustar configuraciones y crear materiales de marketing profesionales en minutos. La plataforma está disponible actualmente en inglés, ofreciendo tanto uso gratuito como una opción Pro con características premium.
윅스 (NASDAQ: WIX)는 전문 디자인 역량을 대중화하기 위한 독립형 AI 기반 시각 디자인 플랫폼인 윅셀(Wixel)을 출시했습니다. 이 플랫폼은 고급 인공지능과 직관적인 인터페이스를 결합하여 사용자가 전문적인 디자인 지식 없이도 고품질 시각 콘텐츠를 제작할 수 있도록 합니다.
윅셀은 OpenAI의 최신 이미지 생성 모델을 활용하며, 즉각적인 배경 제거, 문맥 전환, 전문 템플릿 통합 등의 기능을 제공합니다. 예를 들어, 사용자는 제품 사진을 업로드하고 설정을 변경하여 몇 분 만에 전문적인 마케팅 자료를 만들 수 있습니다. 현재 이 플랫폼은 영어로 제공되며, 무료 사용과 프리미엄 기능이 포함된 프로 플랜 옵션을 제공합니다.
Wix (NASDAQ : WIX) a lancé Wixel, une plateforme de design visuel autonome propulsée par l'intelligence artificielle, visant à démocratiser les capacités de design professionnel. La plateforme combine une intelligence artificielle avancée avec une interface intuitive, permettant aux utilisateurs de créer du contenu visuel de haute qualité sans expertise approfondie en design.
Wixel exploite le nouveau modèle de génération d'images de OpenAI et propose des fonctionnalités telles que la suppression instantanée de l'arrière-plan, le changement de contexte et l'intégration de modèles professionnels. Par exemple, les utilisateurs peuvent télécharger des photos de produits, modifier les paramètres et créer des supports marketing professionnels en quelques minutes. La plateforme est actuellement disponible en anglais, offrant une utilisation gratuite ainsi qu'une option Pro avec des fonctionnalités premium.
Wix (NASDAQ: WIX) hat Wixel gestartet, eine eigenständige, KI-gestützte visuelle Design-Plattform, die darauf abzielt, professionelle Designfähigkeiten zu demokratisieren. Die Plattform kombiniert fortschrittliche künstliche Intelligenz mit einer intuitiven Benutzeroberfläche, sodass Nutzer hochwertige visuelle Inhalte ohne umfangreiche Designkenntnisse erstellen können.
Wixel nutzt das neue Bildgenerierungsmodell von OpenAI und bietet Funktionen wie sofortiges Entfernen des Hintergrunds, Kontextwechsel und Integration professioneller Vorlagen. Nutzer können beispielsweise Produktfotos hochladen, Einstellungen anpassen und innerhalb weniger Minuten professionelle Marketingmaterialien erstellen. Die Plattform ist derzeit auf Englisch verfügbar und bietet sowohl eine kostenlose Nutzung als auch einen Pro-Plan mit Premium-Funktionen an.
- Launch of new AI-powered design platform expands Wix's product portfolio
- Partnership with OpenAI provides access to advanced image generation technology
- Potential for new revenue stream through Pro Plan subscriptions
- Platform addresses growing market demand for professional design tools
- Initial release limited to English language only
- Free version might limit revenue potential
- Faces competition in crowded design tools market
Insights
Wix's new Wixel platform represents a strategic expansion beyond websites into the broader AI design market, targeting new revenue streams.
Wix's launch of Wixel marks a significant strategic expansion beyond its core website building business into the broader visual design space. This move positions Wix to compete in the rapidly growing AI-powered design tools market, which has seen entrants from both established players and startups.
The strategic importance lies in how Wixel leverages Wix's existing strengths while opening new revenue opportunities. Wix already possesses deep expertise in visual interfaces and democratizing complex technologies for non-technical users. Extending these capabilities into standalone design tools represents a natural evolution that could attract users beyond their traditional website builder audience.
Of particular significance is the freemium business model with a Pro Plan upgrade path, following Wix's established pattern of converting free users to paying subscribers. This allows Wix to capture market share quickly while building a new revenue stream through premium subscriptions.
The partnership with OpenAI for image generation technology demonstrates Wix's commitment to incorporating cutting-edge AI rather than developing all technology in-house. This approach allows faster time-to-market while ensuring competitive feature sets.
For Wix's competitive positioning, Wixel represents an offensive move into adjacent markets rather than merely defending their core website builder business. By addressing the broader creative needs of their target audience (small businesses, entrepreneurs, creators), Wix is increasing their total addressable market while creating potential synergies with their existing platform.
Wix is redefining creative empowerment with the launch of Wixel – a standalone AI-powered design platform that brings the most advanced visual design capabilities into a single intuitive interface
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1 today announced the launch of Wixel, a new standalone AI-powered visual design platform. Built to democratize visual design, Wixel enables anyone to effortlessly bring their ideas to life, producing high-quality results with ease. The platform integrates cutting-edge artificial intelligence with an intuitive user interface and powerful features to offer a seamless visual design experience.
A Media Snippet accompanying this announcement is available in this link.
In an era of rapid technological change and rising user expectations, studio-quality design has become the new standard. With the overwhelming amount of available tools, the landscape is constantly shifting, and many business owners and creators often struggle with finding the right tools for specific use cases and producing professional results.
Wix has long been at the forefront of making complex technologies accessible to all, empowering anyone to build professional-quality websites. That same vision now powers Wixel, an AI-driven design platform that brings high-end creative tools to anyone. Wixel is unique in that it handles the complexity behind the scenes, choosing the best models for each task to ensure optimal results.
For example, a jewelry designer can snap a photo of their product, upload it to Wixel, instantly remove or place their product in a completely different setting and context, fine-tune contrast and saturation, and place it into a professionally designed template - all within minutes. They can add text, customize the layout, and download the final image to use on social media or their online store. Alternatively, Wixel can generate high-quality images in several different styles, giving users the flexibility to match their brand seamlessly. This end-to-end workflow makes it easier than ever to create visual assets, with even more advanced features, like video and story creation on the horizon.
“AI is the foundation of Wixel,” said Avishai Abrahami, Co-Founder and CEO of Wix. “Design is in our DNA, and simplifying complex experiences is what we do best. We’re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise. This version is just the beginning, and I am excited to explore the limitless creative possibilities that Wixel will unlock as we continue to innovate and refine our platform.”
Among the advanced models powering Wixel is OpenAI’s new image generation model. Colin Jarvis, Head of Forward Deployed Engineering at OpenAI, said: “We're always excited to see how our API can create new user experiences and Wix is making it easier than ever for people to create professional-looking visuals, fast. By integrating our image generation technology into Wixel, they’ve built a simple, powerful tool that helps anyone—from small business owners to creators—to bring their ideas to life with just a few clicks.
Wixel is now available in English, providing free usage with an optional upgrade to a Pro Plan for enhanced usage and access to premium templates and design elements. Learn more about Wixel here.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.
Attachments
FAQ
What is Wixel and how does it work?
How much does Wixel cost and what are the pricing options?
What sets Wixel apart from other design platforms?
What features does Wixel offer for WIX stock investors?
What future developments are planned for Wixel?
