WiSA Association Quantifies Market Penetration of WiSA E - 43% of the Android-based HDTV Market Currently Licensed
WiSA Association, a subsidiary of WiSA Technologies, Inc. (NASDAQ: WISA), has announced significant progress in its WiSA E licensing program. The company has secured agreements covering 43% of the Android-based HDTV market, which represents the largest segment in the industry. Android powers over 37% of all HDTV units, double the share of the second most popular OS.
With this achievement, WiSA is now focusing on building an ecosystem of WiSA E-enabled speaker systems to support its HDTV licensees. The company aims to replicate the success of its WiSA HT technology, which has been implemented by over 25 companies. WiSA E includes a full suite of audio features and can be implemented across four major HDTV SoC providers.
L'Associazione WiSA, una sussidiaria di WiSA Technologies, Inc. (NASDAQ: WISA), ha annunciato progressi significativi nel suo programma di licenze WiSA E. L'azienda ha ottenuto accordi che coprono il 43% del mercato HDTV basato su Android, che rappresenta il segmento più grande dell'industria. Android alimenta oltre il 37% di tutte le unità HDTV, il doppio della quota del secondo sistema operativo più popolare.
Con questo traguardo, WiSA si sta ora concentrando sulla creazione di un ecosistema di sistemi audio abilitati WiSA E per supportare i propri licenziatari HDTV. L'azienda mira a replicare il successo della sua tecnologia WiSA HT, già implementata da oltre 25 aziende. WiSA E include un'ampia gamma di funzionalità audio e può essere implementata tramite quattro principali fornitori di SoC per HDTV.
La Asociación WiSA, una subsidiaria de WiSA Technologies, Inc. (NASDAQ: WISA), ha anunciado avances significativos en su programa de licencias WiSA E. La empresa ha asegurado acuerdos que cubren el 43% del mercado de HDTV basado en Android, que representa el segmento más grande de la industria. Android impulsa más del 37% de todas las unidades de HDTV, el doble de la parte del segundo sistema operativo más popular.
Con este logro, WiSA ahora se está enfocando en construir un ecosistema de sistemas de altavoces habilitados para WiSA E para apoyar a sus licenciatarios de HDTV. La empresa busca replicar el éxito de su tecnología WiSA HT, que ha sido implementada por más de 25 compañías. WiSA E incluye un conjunto completo de características de audio y puede implementarse a través de cuatro principales proveedores de SoC para HDTV.
WiSA 협회는 WiSA Technologies, Inc. (NASDAQ: WISA)의 자회사로서, WiSA E 라이센스 프로그램에서 중요한 진전을 발표했습니다. 이 회사는 안드로이드 기반 HDTV 시장의 43%를 차지하는 계약을 체결했으며, 이는 산업에서 가장 큰 부분을 차지합니다. 안드로이드는 모든 HDTV 유닛의 37% 이상을 구동하고 있으며, 이는 두 번째로 인기 있는 운영 체제의 두 배입니다.
이번 성과를 바탕으로 WiSA는 이제 HDTV 라이센스를 지원하기 위해 WiSA E 지원 스피커 시스템의 생태계 구축에 집중하고 있습니다. 이 회사는 25개 이상의 기업이 도입한 WiSA HT 기술의 성공을 반복하는 것을 목표로 하고 있습니다. WiSA E는 전체 오디오 기능을 포함하고 있으며, 네 개 주요 HDTV SoC 공급업체를 통해 구현될 수 있습니다.
L'Association WiSA, une filiale de WiSA Technologies, Inc. (NASDAQ: WISA), a annoncé des progrès significatifs dans son programme de licences WiSA E. L'entreprise a obtenu des accords couvrant 43% du marché HDTV basé sur Android, représentant le plus grand segment de l'industrie. Android alimente plus de 37% de toutes les unités HDTV, soit le double de la part du deuxième système d'exploitation le plus populaire.
Avec cette réussite, WiSA se concentre désormais sur la création d'un écosystème de systèmes de haut-parleurs compatibles WiSA E pour soutenir ses licenciés HDTV. L'entreprise vise à reproduire le succès de sa technologie WiSA HT, qui a été mise en œuvre par plus de 25 entreprises. WiSA E inclut un ensemble complet de fonctionnalités audio et peut être mis en œuvre auprès de quatre grands fournisseurs de SoC HDTV.
Die WiSA-Vereinigung, eine Tochtergesellschaft von WiSA Technologies, Inc. (NASDAQ: WISA), hat bedeutende Fortschritte in ihrem WiSA E-Lizenzprogramm bekanntgegeben. Das Unternehmen hat Verträge abgeschlossen, die 43% des Android-basierten HDTV-Marktes abdecken, was das größte Segment der Branche darstellt. Android steuert über 37% aller HDTV-Einheiten, was das Doppelte des Anteils des zweitbeliebtesten Betriebssystems bedeutet.
Mit diesem Erfolg konzentriert sich WiSA nun darauf, ein Ökosystem von WiSA E-fähigen Lautsprechersystemen aufzubauen, um seine HDTV-Lizenznehmer zu unterstützen. Das Unternehmen zielt darauf ab, den Erfolg seiner WiSA HT-Technologie zu reproduzieren, die von über 25 Unternehmen implementiert wurde. WiSA E enthält eine vollständige Palette von Audiofunktionen und kann über vier große HDTV-SoC-Anbieter implementiert werden.
- Secured licensing agreements covering 43% of the Android-based HDTV market
- Android OS powers over 37% of all HDTV units, providing a large potential market
- WiSA E technology can be implemented across four major HDTV SoC providers
- Building an ecosystem of WiSA E-enabled speaker systems to support HDTV licensees
- None.
Insights
WiSA Association's announcement of licensing agreements covering 43% of Android-based HDTVs marks a significant milestone in the wireless audio technology landscape. This development has several implications for the industry and investors:
- Market Penetration: Securing such a large portion of the Android HDTV market, which represents over 37% of all HDTV units, positions WiSA E technology as a potential standard in wireless audio for smart TVs.
- Ecosystem Development: The focus on building an interoperable WiSA E speaker ecosystem mirrors the successful strategy employed with their WiSA HT technology. This approach could create a network effect, potentially increasing the value of WiSA's technology and market position.
- Strategic Partnerships: The ability to implement WiSA E across four major HDTV SoC providers (Realtek, Amlogic, Mediatek and Novatek) suggests strong industry relationships and technological compatibility, which could be important for long-term growth.
However, investors should consider that while market penetration is impressive, the actual adoption and consumer demand for WiSA E-enabled products remain to be seen. The success of this initiative will depend on factors such as the quality of the audio experience, pricing of compatible products and marketing efforts by WiSA and its partners.
Overall, this news indicates a positive step for WiSA Technologies in establishing its technology as a key player in the wireless audio market, particularly in the growing smart TV sector. The company's focus on the dominant Android OS platform appears to be a strategic move to maximize potential market reach.
From a financial perspective, WiSA Technologies' (NASDAQ: WISA) announcement carries several implications:
- Revenue Potential: Licensing agreements with HDTV manufacturers covering 43% of the Android-based market could translate into a significant revenue stream. However, the terms of these agreements and the potential royalty rates are not disclosed, making it difficult to quantify the immediate financial impact.
- Market Expansion: The focus on Android OS, which powers over 37% of all HDTV units, suggests a potential addressable market of approximately
72 million units annually. This large market size could provide substantial growth opportunities if WiSA can effectively monetize its technology. - Ecosystem Value: By replicating the ecosystem strategy that worked for WiSA HT, the company may be able to create additional revenue streams from speaker manufacturers and other audio equipment providers adopting the WiSA E standard.
Investors should note that while the market penetration is impressive, it's important to monitor how this translates into actual financial performance. Key metrics to watch in future earnings reports will include licensing revenue growth, adoption rates among TV manufacturers and the pace of ecosystem development for WiSA E-compatible speakers.
The company's ability to leverage this market position into sustainable profitability will be critical. As WiSA Technologies is currently trading on the NASDAQ, this development could potentially impact investor sentiment positively, but it's essential to see how it materializes in terms of revenue and earnings in the coming quarters.
Company now building interoperable WiSA E speaker ecosystem to support WiSA E-enabled HDTVs
“Our strategy has always been to saturate the market with WiSA E-licensed TVs to drive demand for speaker companies,” said Tony Ostrom, president of the WiSA Association. “That time has arrived. We are now actively collaborating with speaker manufacturers to develop an ecosystem of interoperable WiSA-E-based speaker systems to support our HDTV licensees. This mirrors the success we’ve had with over 25 companies implementing our earlier WiSA HT technology.”
Although WiSA E can run on any HDTV OS, WiSA has focused its initial offering on HDTVs that use the Android OS – the most prevalent OS in the HDTV market with an estimated 72+ million of the 195+ million HDTVs shipped annually. WiSA E includes a full suite of audio features that define how audio should be experienced across HDTVs, PTVs, soundbars, mobile devices, set-top boxes, and speakers. WiSA E can be implemented across four HDTV SoC providers, including Realtek, Amlogic, Mediatek, and Novatek, and can be designed to be fully interoperable with WiSA-E enabled speakers.
The WiSA Association is actively working with its 70+ members to replicate the success of its widely acclaimed WiSA HT technology. By building a large number of source devices, including HDTVs, projectors, set-top boxes and dongles, capable of transmitting WiSA E multichannel wireless audio signals, the association will have created a vibrant market for speaker companies to build speakers that interoperate with the WiSA E-enabled sources. Having focused on the largest segment of the market – source devices that use the Android operating system – the WiSA Association expects to accelerate the adoption of complementary spatial audio formats such as Dolby Atmos FlexConnect, DTS: X, and Google’s Immersive Audio Model and Formats (IAMF) which all run seamlessly over the WiSA E audio transport technology.
For more information about WiSA E technology or the WiSA E licensing program, contact Tony Ostrom, president of the WiSA Association at tostrom@wisatechnologies.com.
Find out more about the WiSA Association at www.wisatechnologies.com
1Source: AVC Tracking Service: 2023
About the WiSA Association
WiSA® educates, evangelizes and promotes solutions for spatial audio in the home. Working in collaboration with technology developed by WiSA Technologies, Inc., WiSA Association engages with leading consumer electronics companies, technology providers, retailers, and ecosystem partners to make immersive audio an experience everyone can enjoy. WiSA, LLC - the Wireless Speaker and Audio Association - is a wholly owned subsidiary of WiSA Technologies, Inc. For more information about WiSA, please visit: www.wisatechnologies.com.
About WiSA Technologies, Inc.
WiSA Technologies, Inc. (NASDAQ: WISA) is a leading provider of immersive, wireless sound technology for intelligent devices and next-generation home entertainment systems. Working with leading CE brands and manufacturers such as Harman International, a division of Samsung; LG; Hisense; TCL; Bang & Olufsen; Platin Audio; and others, the company delivers immersive wireless sound experiences for high-definition content, including movies and video, music, sports, gaming/esports, and more. WiSA Technologies, Inc. is a founding member of WiSA™ (the Wireless Speaker and Audio Association) whose mission is to define wireless audio interoperability standards as well as work with leading consumer electronics companies, technology providers, retailers, and ecosystem partners to evangelize and market spatial audio technologies driven by WiSA Technologies, Inc. The company is headquartered in
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Investor:
David Barnard, LHA Investor Relations, 415-433-3777, wisa@lhai.com
Source: WiSA Association
FAQ
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