WiSA Association Expands TV Brand Member List With Rapidly Growing Hisense
WiSA, founded by Summit Wireless Technologies (NASDAQ: WISA), has welcomed Hisense into its community of over 60 consumer electronics brands, aiming to expand its retail presence in North America. Hisense, the top TV brand in China, reported a 139% sales increase in the U.S. in 2020. Joining WiSA allows Hisense to work on global standards for low-latency, multi-channel audio, enhancing consumer experiences in home cinema technology. This partnership signifies a strategic growth opportunity for both WiSA and Hisense.
- Hisense joins over 60 brands in the WiSA Association, expanding its market reach.
- Hisense reported a 139% increase in TV sales in the U.S. in 2020.
- The collaboration promotes the development of global standards for high-resolution audio.
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SAN JOSE, Calif.--(BUSINESS WIRE)--WiSA® LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced that Hisense will join the Association’s more than 60 leading consumer electronics brands, as it plans to continue to expand its retail presence in North America. Hisense is the leading consumer electronics and home appliances company that sells globally and is the number 1 TV brand in China. Hisense USA was established in the last 19 years, allowing the company to further deliver exceptional results in the U.S.
“WiSA Association is thrilled to welcome Hisense into the member community,” said Tony Ostrom, President of WiSA. “With a rapidly growing market share on a global basis, Hisense fits seamlessly into the fold of world leaders in high resolution video. WiSA has been experiencing exponential growth and is excited to see increasing involvement from great TV brands like Hisense combining immersive wireless home cinema audio with stunning video.”
“At Hisense, our team continuously seeks the leading technologies that are easy to use for consumers and that effectively deliver quality entertainment, especially during a time when we’re seeing the growing trend of home cinema,” said Liu Xin, Deputy Chairman of Hisense International Co., Ltd. “After five decades of being committed to providing quality CE products, we’re honored to be a part of the WiSA Association. Joining other leading audio, CE and manufacturing brands is a major milestone for our company.”
In 2020, Hisense was noted as one of the fastest growing TV brand in the United States, and the sales of Hisense TVs increased by
As a WiSA member, Hisense will garner the opportunity to work alongside other leading brands to define and implement worldwide standards for high-resolution, multi-channel, low-latency audio for TV, movies, gaming and music, with a main goal of interoperability, wireless connectivity and seamless integration between products.
About WiSA, LLC
WiSA®, the Wireless Speaker and Audio Association, is a consumer electronics consortium dedicated to creating interoperability standards utilized by leading brands and manufacturers to deliver immersive sound via intelligent devices. WiSA Certified™ components from any member brand can be combined to dramatically increase the enjoyment of movies and video, music, sports, gaming/esports, and more. WiSA also combines robust, high definition, multi-channel, low latency surround sound with the simple setup of a soundbar. For more information about WiSA, please visit: www.wisaassociation.org.
About Summit Wireless Technologies, Inc.
Summit Wireless Technologies, Inc. (NASDAQ: WISA) is a leading provider of immersive, wireless sound technology for intelligent devices and next generation home entertainment systems. Working with leading CE brands and manufacturers such as Harman International, a division of Samsung, LG Electronics, Klipsch, Bang & Olufsen, Xbox, a subsidiary of Microsoft, and others, Summit Wireless delivers seamless, dynamic audio experiences for high-definition content, including movies and video, music, sports, gaming/esports, and more. Summit Wireless is a founding member of WiSA, the Wireless Speaker and Audio Association and works in joint partnership to champion the most reliable interoperability standards across the audio industry. Summit Wireless, formerly named Summit Semiconductor, Inc., is headquartered in San Jose, CA with sales teams in Taiwan, China, Japan, and Korea. For more information about Summit Wireless Technologies, Inc., please visit: www.summitwireless.com.
About Hisense
Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 51 years, Hisense has always adhered to the core values of “Integrity, Innovation, Customer Focus, and Sustainability.” The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. Hisense has built 54 overseas companies and offices, 14 high-end international production facilities, and 17 R&D centers worldwide, with the sole aim of delivering first-rate and affordable products that improve the lives of consumers. For more information about Hisense, please visit: http://global.hisense.com/.
* WiSA Ready TVs, gaming PCs and console systems are “ready” to transmit audio to WiSA Certified speakers when a WiSA USB Transmitter is plugged in and a user interface is activated through an APP or product design like LG TVs.
© 2020 Summit Wireless Technologies, Inc. All rights reserved. Summit Wireless Technologies and the Summit Wireless logo are trademarks of Summit Wireless Technologies, Inc. The WiSA logo, WiSA®, WiSA Ready™, and WiSA Certified™ are trademarks and certification marks of WiSA, LLC. Third-party trade names, trademarks and product names are the intellectual property of their respective owners.
