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Caesars Entertainment has completed its acquisition of William Hill for approximately $4 billion. This strategic move positions Caesars as a leader in the U.S. sports betting and online gaming sectors, expanding its operations to 20 U.S. jurisdictions by year-end 2021. The deal enhances Caesars Rewards, integrating William Hill members into its loyalty program. Caesars plans to sell non-U.S. operations of William Hill. Industry experts expect the acquisition to drive long-term growth and improve customer service through a unified wallet for sports betting and gaming.
