Winnebago Launches Mobile App to Improve the Ownership Experience

Rhea-AI Summary

Winnebago has launched a new mobile app designed specifically for RV owners at its annual Grand National Rally event. This app provides key features including how-to videos, searchable owner manuals, a service locator, and maintenance checklists, enhancing the overall ownership experience. By addressing customer needs for streamlined RV management, the app reflects Winnebago's commitment to innovation and customer engagement. Available for free on iOS and Android, the app aims to empower owners with essential information at their fingertips, ensuring easier travel and RV operation.

Positive

• Launch of a new mobile app for RV owners, enhancing customer engagement and satisfaction.
• App provides valuable features such as how-to videos and maintenance checklists, improving owner experience.
• Reflects Winnebago's commitment to leveraging digital technology for customer solutions.

Negative

• None.

FOREST CITY, Iowa, July 19, 2022 (GLOBE NEWSWIRE) -- Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced a new mobile app at its annual Grand National Rally event for owners. The robust, customizable app provides reliable, relevant information for Winnebago owners on a secure platform, making it even easier to learn about their vehicle’s key features and systems and find a service provider. With this app, Winnebago owners can enjoy greater convenience and peace of mind during their travels and throughout their ownership experience.

“This app gives customers the information they need right at their fingertips to own and operate their RVs,” said Kim Weckert, director of digital customer engagement. “With a greater understanding of their vehicle systems and service needs, owners can travel with ease and more fully enjoy the benefits of RV ownership.”

Winnebago’s ongoing research uncovered the desire among customers to simplify many facets of ownership. This app reflects Winnebago’s commitment to listen to customers and create innovative solutions that address their evolving needs. Indeed, it is emblematic of Winnebago’s efforts to harness digital technology and deliver next-generation experiences today.

Key features of the user-friendly app include:

• How-to Videos. Owners gain access to Winnebago’s extensive library of general and model-specific how-to videos, which provide detailed and engaging instruction on using (and troubleshooting) the features and systems of their RV.
• Owner Manuals. Searchable operator manuals contain important information to help owners safely enjoy their RV, from driving and camp set-up to major systems like plumbing, electrical, entertainment, appliances, furnishings and more.
• Service Locator. A dealer locator feature makes it easy to find a service provider, even when traveling.
• Maintenance Checklists. Essential maintenance check-lists help owners optimize the life of their RV. Owners can review recommendations for maintenance at multiple intervals, including before a trip, after a year, and everything in between.

Future updates will include features to assist with additional aspects of owners’ RV travel experiences.

The Winnebago consumer app is available now, for free, on iOS and Android platforms.

About Winnebago
Winnebago brand RVs have been stitched into the fabric of the American outdoor experience for generations. Winnebago offers legendary innovation, quality and service across a full spectrum of travel trailers and motorhomes ranging from Camper Vans to luxury Class A diesel pushers. For more information, visit www.winnebago.com. Winnebago is a wholly owned subsidiary of Winnebago Industries (NYSE:WGO), a manufacturer of premium outdoor lifestyle products. For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for Company news releases, visit http://investor.wgo.net.

Contact:
Kelli Harms
klharms@winnebagoind.com
641-585-6731

FAQ

What is the purpose of Winnebago's new app launched on July 19, 2022?

The new app is designed to provide RV owners with essential information, enhancing their ownership experience through features like how-to videos and maintenance checklists.

Where can Winnebago's new app be downloaded?

The Winnebago app is available for free on both iOS and Android platforms.

What features does the Winnebago app include?

Key features of the app include how-to videos, owner manuals, a service locator, and maintenance checklists.

How does the Winnebago app benefit RV owners?

The app provides RV owners with easy access to important information and services, helping to simplify RV ownership and maintenance.