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Wells Fargo Launches Financial Education Content Series for Student-Athletes

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Wells Fargo (NYSE: WFC) has launched a financial education content series for student-athletes, focusing on money management and maximizing earning potential in the Name, Image and Likeness (NIL) era. The series features Wells Fargo executives and NIL football players from the University of Georgia, University of Florida, and University of Southern California.

The content will air across Wells Fargo's social channels and the athletes' Instagram accounts. Each episode includes a surprise appearance by a football legend from the respective school. The initiative aligns with the NCAA's recent mandate requiring Division 1 colleges to provide student-athletes with life skills development, including financial education.

Wells Fargo has been the exclusive provider of Game Plan's financial education curriculum since 2015 and recently expanded its sponsorship to reach all 1,200 collegiate athletic departments with free financial education courses.

Wells Fargo (NYSE: WFC) ha lanciato una serie di contenuti educativi finanziari per studenti-atleti, concentrandosi su gestione del denaro e massimizzazione del potenziale di guadagno nell'era del Nome, Immagine e Somiglianza (NIL). La serie presenta dirigenti di Wells Fargo e giocatori di football NIL provenienti dalla University of Georgia, University of Florida e University of Southern California.

I contenuti verranno trasmessi sui canali social di Wells Fargo e sugli account Instagram degli atleti. Ogni episodio include un'apparizione a sorpresa di una leggenda del football della rispettiva scuola. L'iniziativa si allinea con il recentemente introdotto mandato NCAA che richiede alle università di Divisione 1 di fornire agli studenti-atleti competenze per la vita, inclusa l'educazione finanziaria.

Wells Fargo è stato il fornitore esclusivo del curriculum di educazione finanziaria di Game Plan dal 2015 e ha recentemente ampliato la propria sponsorizzazione per raggiungere tutti i 1.200 dipartimenti atletici universitari con corsi gratuiti di educazione finanziaria.

Wells Fargo (NYSE: WFC) ha lanzado una serie de contenidos educativos financieros para estudiantes-atletas, enfocándose en gestión de dinero y maximización del potencial de ingresos en la era del Nombre, Imagen y Semejanza (NIL). La serie presenta a ejecutivos de Wells Fargo y jugadores de fútbol NIL de la Universidad de Georgia, Universidad de Florida y Universidad del Sur de California.

El contenido se transmitirá a través de los canales sociales de Wells Fargo y las cuentas de Instagram de los atletas. Cada episodio incluye una aparición sorpresa de una leyenda del fútbol de la escuela respectiva. La iniciativa se alinea con el reciente mandato de la NCAA que requiere que las universidades de División 1 proporcionen a los estudiantes-atletas desarrollo de habilidades para la vida, incluida la educación financiera.

Wells Fargo ha sido el proveedor exclusivo del currículo de educación financiera de Game Plan desde 2015 y recientemente amplió su patrocinio para alcanzar todos los 1.200 departamentos atléticos universitarios con cursos gratuitos de educación financiera.

웰스파고(Wells Fargo, NYSE: WFC)는 학생 운동선수를 위한 금융 교육 콘텐츠 시리즈를 출시하였으며, 자금 관리소득 잠재력 극대화에 초점을 맞추고 있습니다. 이는 이름, 이미지, 외모(NIL) 시대에 맞춰진 것입니다. 이 시리즈는 웰스파고의 임원들과 조지아대학교, 플로리다대학교, 남가주대학교의 NIL 풋볼 선수들이 등장합니다.

이 콘텐츠는 웰스파고의 소셜 채널과 운동선수들의 인스타그램 계정에서 방영됩니다. 각 에피소드는 해당 학교의 풋볼 전설의 깜짝 출연이 포함됩니다. 이 이니셔티브는 NCAA가 최근에 발표한 1부 대학에 학생 운동선수들에게 삶의 기술 개발을 요구하는 법안과 일치합니다, 여기에는 금융 교육도 포함됩니다.

웰스파고는 2015년부터 게임플랜의 금융 교육 커리큘럼 독점 제공자였으며, 최근에는 1,200개의 대학교 종목 부서에 무료 금융 교육 과정에 대한 후원을 확대했습니다.

Wells Fargo (NYSE: WFC) a lancé une série de contenus éducatifs financiers pour les étudiants-athlètes, axée sur la gestion de l'argent et la maximisation du potentiel de gains à l'ère du Nom, de l'Image et de la Ressemblance (NIL). La série met en vedette des dirigeants de Wells Fargo et des joueurs de football NIL de l'Université de Géorgie, de l'Université de Floride et de l'Université de Californie du Sud.

Le contenu sera diffusé sur les canaux sociaux de Wells Fargo et sur les comptes Instagram des athlètes. Chaque épisode inclut une apparition surprise d'une légende du football de l'école respective. L'initiative est en accord avec le récemment établi mandat de la NCAA qui exige des universités de Division 1 qu'elles fournissent aux étudiants-athlètes un développement des compétences de vie, incluant l'éducation financière.

Wells Fargo est le fournisseur exclusif du programme d'éducation financière de Game Plan depuis 2015 et a récemment élargi son parrainage pour atteindre tous les 1.200 départements d'athlétisme collégial avec des cours gratuits d'éducation financière.

Wells Fargo (NYSE: WFC) hat eine Inhaltserie zur finanziellen Bildung für Studenten-Athleten gestartet, die sich auf Geldmanagement und Maximierung des Verdienstpotenzials in der Ära von Name, Bild und Ähnlichkeit (NIL) konzentriert. Die Serie präsentiert Führungskräfte von Wells Fargo und NIL-Fußballspieler von der University of Georgia, University of Florida und University of Southern California.

Der Inhalt wird über die sozialen Kanäle von Wells Fargo und die Instagram-Accounts der Athleten ausgestrahlt. Jede Episode enthält einen Überraschungsauftritt einer Fußballlegende der jeweiligen Schule. Die Initiative steht im Einklang mit dem neu eingeführten Mandat der NCAA, das von den Colleges der Division 1 verlangt, den Studenten-Athleten Lebenserfahrungen und finanzielle Bildung anzubieten.

Wells Fargo ist seit 2015 der exklusive Anbieter des Finanzbildungslehrplans von Game Plan und hat kürzlich seine Sponsoring-Partnerschaft ausgeweitet, um alle 1.200 Hochschulsportabteilungen mit kostenlosen Kursen zur finanziellen Bildung zu erreichen.

Positive
  • Launch of financial education content series for student-athletes
  • Alignment with NCAA mandate for Division 1 colleges
  • Expanded sponsorship with Game Plan to reach 1,200 collegiate athletic departments
  • Collaboration with high-profile universities and football players
Negative
  • None.

Georgia Bulldogs, Florida Gators, USC Trojans football players and legends joined forces with Wells Fargo executives on the program

NORTHAMPTON, MA / ACCESSWIRE / September 25, 2024 / Wells Fargo today launched a content series offering student-athletes financial education with a particular focus on money management and maximizing earning potential while navigating the Name, Image and Likeness (NIL) era. The series is just the latest effort by Wells Fargo, The Bank of Doing, focused on financial empowerment for student-athletes, prospective student-athletes, and their parents and guardians. Wells Fargo has been the exclusive provider of Game Plan's financial education curriculum since 2015 and, earlier this year, announced an expanded sponsorship with the leading provider of athlete development software to reach all 1,200 collegiate athletic departments with free financial education courses via Game Plan's mobile app and website.

The content series - which comes on the heels of the August NCAA board of directors' mandate requiring all Division 1 colleges to provide student-athletes with life skills development, including financial education - brings together Wells Fargo executives and NIL football players from the University of Georgia, University of Florida and the University of Southern California and will air across Wells Fargo's social channels and via the football players' and legends' Instagram accounts. At the start of each episode, the student-athlete is surprised when a legend from their school's football program joins in with the Wells Fargo executive to have an honest discussion, with each group tackling distinct financial territories.

  • September 25: USC quarterback Miller Moss (Instagram) at Heritage Hall with Kristy Fercho, Head of Diverse Segments, Representation and Inclusion for Wells Fargo and former Trojan linebacker Uchenna Nwosu (Instagram)

  • October 3: UGA running back Roderick Robinson II (Instagram) at Sanford Stadium with Michael Proctor, District Branch Network Senior Manager for Wells Fargo and former Bulldog running back Terrell Davis (Instagram)

  • October 9: Florida quarterback Graham Mertz (Instagram) at Ben Hill Griffin Stadium with Cecil Burrowes, Senior Lead Business Growth Strategy Consultant for Wells Fargo and former Gator linebacker Brandon Spikes (Instagram)

In addition to his role in the content series, Terrell Davis will return to UGA's campus on October 3rd. During homecoming week and ahead of the October 5th matchup against Auburn, Davis will team up with Cecil Burrowes to host a conversation about self-worth and the importance of financial empowerment in the NIL era to student-athletes. The discussion will take place in-studio during an episode of "Bulldogs Live with Coach Smart, presented by Wells Fargo," which airs live from 7:00-9:00p.m. Eastern on GeorgiaDogs.com, via the Georgia Bulldogs Facebook channel, through the Georgia Bulldogs mobile app, and by listening to 95.5 WSB Atlanta News & Talk radio. Episodes are also available on demand via the Georgia Dogs website and mobile app.

Davis said, "It's a new dawn in college sports now that student-athletes can profit from their name, image and likeness. Throughout my career, I have tried to mentor the next generation on and off the field. I'm proud to partner with Wells Fargo to help student-athletes and their parents and guardians understand not only maximizing earning potential during their college years, but also how best to manage their finances and avoid pitfalls."

Burrowes added, "While we at Wells Fargo have financial education expertise, resources and tools, student-athletes and prospective student-athletes around the country are going to relate more to Miller, Rod and Graham, and having mentors like TD, Coach Spikes and Uchenna involved really helped drive home the importance of financial empowerment for the program. But Wells Fargo isn't just helping student-athletes and their families understand money management, we're committed to helping all people achieve financial stability and greater financial security over time."

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 34 on Fortune's 2024 rankings of America's largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Additional information may be found at www.wellsfargo.com

LinkedIn: https://www.linkedin.com/company/wellsfargo

Contact Information

Wells Fargo
Alison Walsh
alison.h.walsh@wellsfargo.com
917.301.2962

View additional multimedia and more ESG storytelling from Wells Fargo on 3blmedia.com.

Contact Info:
Spokesperson: Wells Fargo
Website: https://www.3blmedia.com/profiles/wells-fargo
Email: info@3blmedia.com

SOURCE: Wells Fargo



View the original press release on accesswire.com

FAQ

What is Wells Fargo's new initiative for student-athletes in 2024?

Wells Fargo (WFC) has launched a financial education content series for student-athletes, focusing on money management and maximizing earning potential in the Name, Image and Likeness (NIL) era.

Which universities are participating in Wells Fargo's financial education series?

The University of Georgia, University of Florida, and University of Southern California are participating in Wells Fargo's (WFC) financial education content series for student-athletes.

How does Wells Fargo's initiative align with NCAA requirements?

Wells Fargo's (WFC) financial education series aligns with the NCAA's August 2024 mandate requiring Division 1 colleges to provide student-athletes with life skills development, including financial education.

What is Wells Fargo's role in Game Plan's financial education curriculum?

Wells Fargo (WFC) has been the exclusive provider of Game Plan's financial education curriculum since 2015 and recently expanded its sponsorship to reach all 1,200 collegiate athletic departments with free financial education courses.

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