Start Your Day Strong with Wendy's New $3 English Muffin Deal

Rhea-AI Summary

Wendy's announces a new $3 English Muffin deal, available starting today at participating locations. Customers can choose between a Bacon, Egg & Cheese or Sausage, Egg & Cheese English Muffin combo, which includes small Seasoned Potatoes. Additionally, Wendy's introduces a new Sausage Breakfast Burrito, featuring a grilled sausage patty, fresh cracked eggs, seasoned breakfast potatoes, American cheese, and cheese sauce wrapped in a tortilla, served with Cholula Hot Sauce.

This initiative is part of Wendy's efforts to enhance its breakfast offerings, following the successful launch of the Bacon Breakfast Burrito. The $3 English Muffin deal can be ordered online or via the Wendy's app, with additional promotions available for DoorDash members from May 31 to June 6.

Positive

• Launch of new $3 English Muffin deal can attract price-sensitive customers.
• Introduction of Sausage Breakfast Burrito adds variety to Wendy's breakfast menu.
• Use of fresh, high-quality ingredients aligns with consumer preferences for premium food options.
• Promotion with DoorDash offers $5 off on orders over $12, potentially increasing delivery sales.
• Expansion of breakfast menu could drive higher morning traffic and sales.

Negative

• Promotion to participating locations, which may exclude some customers.
• Short-term promotion may not have lasting impact on long-term customer retention.
• Potential cannibalization of sales from other breakfast items due to the new $3 deal.

Plus, Wendy's launches new Sausage Breakfast Burrito, available at participating locations

DUBLIN, Ohio, May 20, 2024 /PRNewswire/ --

WHAT:
Wendy's^® is doubling down on better breakfast with unmatched value and quality on the go.

Starting today, customers can enjoy a mouthwatering combination of a small Seasoned Potatoes and their choice of either a Bacon, Egg & Cheese English Muffin or a Sausage, Egg & Cheese English Muffin – all for just $3*! This combo is a delicious and value-able reason to jump out of bed in the morning!

Fans hungry for something hearty and flavorful can also order the NEW Sausage Breakfast Burrito at participating locations across the U.S. Inspired by the fandom of Wendy's Bacon Breakfast Burrito launched earlier this year, this fully loaded morning meal includes a grilled sausage patty, fresh cracked eggs, seasoned breakfast potatoes, American cheese, and cheese sauce. All these ingredients are wrapped in a tortilla and served with two Cholula^® Original Hot Sauce Packets on the side for customers looking for an added spicy kick.

WHERE & WHEN:
Beginning today, fans can snag their $3 English Muffin deal and the Sausage or Bacon Breakfast Burrito at their nearest participating Wendy's restaurant during breakfast hours. Folks can check Wendy's store locator to find their closest location and local breakfast hours.

WHY:
Within the past year, Wendy's has leveled up in the breakfast game, offering fans a lineup of smooth Frosty^® Cream Cold Brew flavors, a sweet Cinnabon^® Pull-Apart and a hearty Breakfast Burrito. Wendy's continues to push breakfast boundaries with their premium innovation and compelling value offering, like the new $3 English Muffin deal.

HOW:
For the best value in breakfast, order the $3 English Muffin deal online, or via the Wendy's mobile app during breakfast hours. Craving something hearty? Try Wendy's new Sausage Breakfast Burrito at a participating location near you.

Prefer delivery?  DoorDash members can get $5 off their breakfast order of $12 or more when it includes either a Sausage or Bacon Breakfast Burrito from 5/31 - 6/6, or until redemptions last.** 

Psst... If you order through the Wendy's app, you can earn Wendy's Rewards™ points to score free food!***

ABOUT WENDY'S:  
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe^®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef****, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others.  This is most visible through the Company's support of the Dave Thomas Foundation for Adoption^® and its signature Wendy's Wonderful Kids^® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.

Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

*Limited time only. U.S. price and participation may vary. Select or request English Muffin Deal to obtain discount. Not valid for a la carte or combo orders. Single item at regular price. Prices are higher in Alaska and Hawaii.

**Get $5 off when you add a Wendy's Sausage or Bacon Breakfast Burrito on DoorDash orders of $12 or more. Orders must have a minimum subtotal of $12, excluding taxes and fees. Offer valid from 5/31/2024 through 6/6/2024, or while supplies last. Valid only at participating U.S. Wendy's locations. Fees (including service fee), taxes, and gratuity still apply. All deliveries subject to availability. Must have an existing DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. See full terms and conditions at help.doordash.com/consumers/s/article/offer-terms-conditions.

***At participating U.S. Wendy's. My Wendy's™ account registration and use required to redeem offers, mobile order, earn points and redeem rewards. Rewards points have no monetary value. See wendys.com or Wendy's app for details.

****Fresh beef available in the contiguous U.S., Alaska and Canada.

Cholula is a registered trademark of SPICY LIQUID LLC © 2024, used under license.

Cinnabon^® is a registered trademark of Cinnabon Franchisor SPV LLC. ©2024 Cinnabon Franchisor SPV LLC.

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SOURCE The Wendy's Company

FAQ

What is included in Wendy's new $3 English Muffin deal?

The $3 English Muffin deal includes a small Seasoned Potatoes and a choice of either a Bacon, Egg & Cheese or Sausage, Egg & Cheese English Muffin.

When is Wendy's new breakfast promotion starting?

The promotion starts today and is available during breakfast hours at participating locations.

What are the ingredients of Wendy's new Sausage Breakfast Burrito?

The Sausage Breakfast Burrito includes a grilled sausage patty, fresh cracked eggs, seasoned breakfast potatoes, American cheese, and cheese sauce wrapped in a tortilla, served with Cholula Hot Sauce.

How can I order Wendy's $3 English Muffin deal?

You can order the $3 English Muffin deal online or via Wendy's mobile app during breakfast hours.

Are there any promotions for Wendy's breakfast items on DoorDash?

Yes, DoorDash members can get $5 off their breakfast order of $12 or more when it includes either a Sausage or Bacon Breakfast Burrito from May 31 to June 6.