ATTN FRY FANATICS: WENDY'S DECLARES A HOT & CRISPY SUMMER

Rhea-AI Summary

Wendy's is transforming National French Fry Day, July 13, into a week-long celebration called Fry Week, offering daily deals from July 11 to July 15. Customers can enjoy FREE fries with various mobile orders through the Wendy's app. The week features different promotions for each day, such as a FREE Medium Fry with a Frosty purchase on July 11 and a FREE Any Size Fry with any mobile order on July 13. Wendy's also celebrates its Rewards program anniversary on July 21, offering double points on combo purchases during this period.

Positive

• Promotion of Fry Week expected to boost customer engagement and drive mobile app downloads.
• Fry Week provides an opportunity for increased sales through mobile purchases.
• Wendy's Rewards program anniversary promotion enhances customer loyalty.

Negative

• None.

The Queen of QSR is Turning National French Fry Day into JULY FRY WEEK

DUBLIN, Ohio, July 11, 2022 /PRNewswire/ --

WHAT:  

Wendy's® is turning National French Fry Day (July 13) into Fry Week, making it "Fry-day" every day with five consecutive days of hot digital deals. Wendy's Hot & Crispy Fries are so good, they can't be contained to a single day of celebration.

WHERE & WHEN:  

Kicking off today, fans will be able to get their FREE fry fix every single day for five days with any mobile purchase in the Wendy's app.  Check out the hot (and crispy!) deals below:

• Monday, 7/11: FREE Medium Fry with any Frosty® mobile order purchase*
• Tuesday, 7/12: FREE Medium Fry with any Salad mobile order purchase*
• Wednesday, 7/13: FREE Any Size Fry with any mobile order purchase*
• Thursday, 7/14: FREE Small Breakfast Seasoned Potatoes (aka Breakfast FryDay) with any mobile order purchase*
• Friday, 7/15: FREE Medium Fry with any size Fry mobile order purchase*

WHY: 

Fries deserve to be celebrated, so that's exactly what Wendy's is setting out to do.  Fans can indulge in a perfect balance between the hot, fluffy potato and subtle crispiness – and eat "fries" all week long. Perfect any time, from a lunch time snack that pairs perfectly with a Frosty to starting your morning with Wendy's perfectly Seasoned Potatoes – the options are endless.

HOW: 

Download the Wendy's mobile app and head to your nearest Wendy's to start claiming these can't miss deals.

Psst, as an added fry-light to celebrate Wendy's two-year Rewards anniversary on July 21, get 2x Bonus Rewards points** on all Wendy's combo purchases, including breakfast. Earn free food, by eating delicious food – it's as simple as that.

But don't fret, this isn't the end of Fry July, more hot deals are coming… stay tuned!

ABOUT WENDY'S:  

Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio.  Dave built his business on the premise, "Quality Is Our Recipe®", which remains the guidepost of the Wendy's system.  Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef***, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert.  The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others.  This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system.  Today, Wendy's and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.  For details on franchising, connect with us at www.wendys.com/franchising.  Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. 

*Offers only available at participating U.S. Wendy's for a limited time.  Mobile purchase required.  Offers must be redeemed via the Wendy's app.  Account registration required. 

**Wendy's Rewards available at participating U.S. Wendy's.  Wendy's app download, account registration and use required to earn points and redeem rewards.  Points have no monetary value.  See www.wendys.com/Rewards for details.

***Fresh beef available in the contiguous U.S., Alaska and Canada.

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SOURCE The Wendy's Company

FAQ

What is Wendy's Fry Week?

Wendy's Fry Week is a week-long celebration offering daily fry deals from July 11 to July 15, 2022.

When is National French Fry Day?

National French Fry Day is celebrated on July 13.

How can I get free fries from Wendy's?

Customers can get free fries with any mobile purchase through the Wendy's app during Fry Week.

What rewards are available on Wendy's app?

Wendy's app users can earn double points on combo purchases during the Rewards anniversary on July 21.

When does Wendy's Fry Week start?

Wendy's Fry Week starts on July 11, 2022.