Weber Inc. Officially Opens Its New European Manufacturing and Distribution Center

Rhea-AI Summary

Weber Inc. (NYSE:WEBR) has launched its new manufacturing and distribution hub in Zabrze, Poland, enhancing its operational capabilities to meet European demand. The facility, which is BREEAM-certified, supports Weber's 'Make-Where-We-Sell' strategy, allowing for faster service and delivery. The plant spans 50,000 square meters and includes a Weber Grill Academy. CEO Chris Scherzinger praised the resilience of the team in overcoming pandemic challenges during construction. This marks Weber's first manufacturing site outside of the U.S., indicating significant global expansion.

Positive

• Opening of a BREEAM-certified manufacturing facility in Zabrze, Poland.
• Supports Weber's 'Make-Where-We-Sell' strategy, improving delivery speed.
• 50,000 square meters dedicated to high-quality barbecue grill production.
• Inclusion of a Weber Grill Academy for hands-on culinary experiences.
• First manufacturing site outside the U.S. marks significant global expansion.

Negative

• None.

PALATINE, Ill.--(BUSINESS WIRE)-- Weber Inc. (“Weber” or “the Company”) (NYSE:WEBR), the global leader in outdoor cooking innovation, technology, and products, announced today it has officially opened its European-based manufacturing and distribution hub. Weber’s new BREEAM-certified facility, located in Zabrze, Poland, improves the Company’s ability to meet fast-growing product demand within the Region. Weber will celebrate the grand opening of this facility with an on-site ribbon-cutting ceremony tomorrow, October 8, 2021, at 2:00 PM CET.

“Our new manufacturing and distribution center marks an important milestone in Weber’s global expansion and European growth,” said Chris Scherzinger, Chief Executive Officer of Weber. “A key element of our growth plans includes our ‘Make-Where-We-Sell’ strategy. This approach focuses on manufacturing high-quality Weber barbecue products closer to our retail customers and consumers, improving our delivery and service speed. We also gain considerable efficiencies operationally and a new level of flexibility to respond and react to local market dynamics and needs.”

The center is the Company’s first manufacturing facility outside the United States.

The Weber manufacturing team in Europe will produce high-quality barbecue grills in the approximately 50,000-square-meter building. The center also features a Weber Grill Academy Experience Center and multiple green space areas for team members to enjoy. The Weber Grill Academy Experience Center is a hands-on learning space dedicated to the art and skill of barbecuing through culinary classes, interactive chef’s tables, private parties, and corporate team building events held virtually or in person.

“We appreciate the resilience and passion of our manufacturing and supply chain teams in building this remarkable facility despite the challenges of a global pandemic,” added Mr. Scherzinger. “Through novel technologies like virtual reality and creative approaches, our local team in Poland worked closely with our US manufacturing leaders to navigate this facility's construction and ensure every square meter of the plant was designed to tight specifications. Further, we are deeply thankful for the support of the City of Zabrze and the Katowice Special Economic Zone throughout this project.”

Panattoni, a market leader in industrial real estate in Europe, partnered with Weber as the developer on the Company’s European manufacturing and distribution hub.

ABOUT WEBER INC.

Weber Inc., headquartered in Palatine, IL, is the world’s leading barbecue brand. The Company’s founder George Stephen, Sr., established the outdoor cooking category when he invented the original charcoal grill nearly 70 years ago. Weber offers a comprehensive, innovative product portfolio, including charcoal, gas, pellet and electric grills, smokers, and accessories designed to help outdoor cooking enthusiasts discover what’s possible. Earlier this year, the Company acquired June Life Inc., a smart appliance and technology company, to accelerate the development of its Weber Connect™ technology and digital products. Weber offers its barbecue grills and accessories, services, and experiences to a passionate community of millions across 78 countries.

Weber® is a registered trademark of Weber-Stephen Products LLC.
Weber Connect™ is a trademark of Weber-Stephen Products LLC.

FORWARD-LOOKING STATEMENTS

This press release contains various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Weber’s expectations or beliefs concerning future events. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, including those factors discussed in the section titled “Risk Factors” in our Registration Statement (Registration No. 333-257824) on Form S-1.

Our future results could be affected by a variety of other factors, including uncertainty of the magnitude, duration, geographic reach, impact on the global economy and current and potential travel restrictions of the COVID-19 outbreak, the current, and uncertain future, impact of the COVID-19 outbreak on our business, growth, reputation, prospects, financial condition, operating results (including components of our financial results), and cash flows and liquidity, risks relating to any unforeseen changes to or effects on liabilities, future capital expenditures, revenues, expenses, earnings, synergies, indebtedness, financial condition, losses and future prospects, the ability to realize the anticipated benefits and synergies from business acquisitions in the amounts and at the times expected, the impact of competitive conditions, the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles, the success of productivity improvements and business transitions, commodity and energy prices, transportation costs, labor costs, disruptions or inefficiencies in supply chain, the availability of and interest rates on short-term and long-term financing, the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs, changes in consumer behavior and preferences, the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability, legal and regulatory factors including the impact of any product recalls; and business disruption or other losses from war, pandemic, terrorist acts or political unrest.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211007005272/en/

INVESTOR RELATIONS CONTACTS:

investors@weber.com

Brian Eichenlaub

MEDIA CONTACTS:

media@weber.com

Kristina Peterson-Lohman

Source: Weber Inc.

FAQ

What is Weber Inc.'s new facility in Poland about?

Weber Inc. has opened a new manufacturing and distribution hub in Zabrze, Poland, aimed at improving production efficiency for European markets.

When was the Weber facility in Poland officially opened?

The grand opening of Weber's facility in Poland took place on October 8, 2021.

How large is Weber's new manufacturing facility in Poland?

The new facility spans approximately 50,000 square meters.

What is the significance of Weber's new manufacturing hub?

The hub enhances Weber's ability to meet growing product demand in Europe and marks the company's first manufacturing site outside the U.S.

What strategy does Weber's new facility support?

The facility supports Weber's 'Make-Where-We-Sell' strategy, allowing for quicker response to local market needs.