itel Launches Cost-effective Smartphone A60 Across Africa Through In-depth Operator Cooperation

Rhea-AI Summary

itel has launched the A60, its most cost-effective 4G smartphone, aimed at enhancing the user experience across Africa. The device boasts a 6.6" HD+ screen and a 5000mAh battery. itel's cooperation with 9 local operators in 17 African nations, including MTN and Orange, enables value-added offers for consumers. The company conducted over 30 channel meetings in February across 19 countries, showcasing the A60’s features and benefits, including free SIM cards and data plans. With significant investments in technology, itel seeks to dominate the $50 smartphone market.

Positive

• Launch of the cost-effective A60 smartphone with a 6.6" HD+ screen and 5000mAh battery.
• Partnership with 9 local operators in 17 African countries enhances market reach.
• Successful organization of 30+ channel meetings to promote the A60 in 19 countries.
• Strong brand positioning and recent technology upgrades improve consumer experience.

Negative

• None.

SHENZHEN, China--(BUSINESS WIRE)-- itel, the global leading smart life brand committed to providing affordable and good-quality consumer electronic products, has officially revealed its most cost-effective 4G smartphone A60 across Africa. itel has successfully established solid cooperation relationships with 9 local operators in 17 African countries, including MTN, Orange, Airtel, Vodafone, AirtelTigo, Moov Africa, Telma and Movicel, to provide itel users with more value-for-money offers and an excellent user experience in emerging markets.

itel A60 New Product launch (Photo: Business Wire)

To promote the awareness of A60, the most cost-effective 4G smartphone, itel has actively organized a series of channel marketing activities to maintain client relationships and demonstrate the features of the new product A60. This new member of itel A series, positioned to be a 4G high-speed network smartphone, allows consumers to enjoy a faster and smoother browsing experience with a 6.6" HD+ Waterdrop large screen and 5000mAh high-capacity battery.

In February, 30+ channel meetings were successfully held in 19 countries, such as Nigeria, Ghana, Kenya, Zambia, etc. itel officially announced its friendly cooperation relationship with local operators and introduced the benefits to consumers from purchasing A60 with free SIM cards, free Gigs network spread, and other 4G internet service policy. During the meetings, itel expressed its confidence in the new product A60 and mentioned that they aim to create a new peak of A60 sales together with the local operators!

itel, with its position of a reliable and affordable smart life brand established, has invested heavily in technology upgrades of hardware and software to guarantee a better consumer experience. Additionally, itel's excellent brand ranking performance and operators’ endorsement give this newly launched model A60 a great chance to win the 50USD price range market competition.

About itel

Established over 10 years ago, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products. In Q2 2022, it was ranked No.1 Global Smartphone brand under $100 and No.1 feature phone brand according to IDC Worldwide Mobile Phone Tracker. https://www.itel-life.com/

View source version on businesswire.com: https://www.businesswire.com/news/home/20230307005739/en/

Willa Cai

shaowa.cai@itel-mobile.com

Source: itel

FAQ

What features does the itel A60 smartphone offer?

The itel A60 features a 6.6-inch HD+ display and a 5000mAh battery.

Which operators partnered with itel for the A60 launch?

itel partnered with 9 local operators, including MTN, Orange, and Airtel.

How many countries were involved in the A60 promotional meetings?

Over 19 countries hosted promotional meetings for the A60.

What is the target price range for the itel A60?

The itel A60 is targeted at the $50 price range market.

When was the itel A60 officially launched?

The itel A60 was officially launched in March 2023.