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The New Sandisk Coming Soon

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Sandisk has previewed its new corporate branding and creative direction, which it describes as a 'Mindset of Motion.' This new branding reflects a philosophy focused on resilient data expression, aimed at facilitating aspirations and possibilities. Sandisk plans to re-launch as a standalone Flash and memory technology innovator in early 2025. The new wordmark highlights mobility and versatility, symbolizing a seamless world of data expression and storage.

Joel Davis, Sandisk's Vice President of Creative, stated that the new visual brand philosophy is inspired by the future and diverse ways customers consume data. The new logo, featuring clean lines and minimalist design, represents the speed and efficiency of Flash technology. The design includes an open D and a pixel-driven S, symbolizing collaboration and partnership. For more details, visit Sandisk.com.

Sandisk ha anticipato il suo nuovo branding aziendale e la direzione creativa, che viene descritta come una 'Mentalità in Movimento.' Questo nuovo branding riflette una filosofia incentrata su un'espressione dei dati resiliente, mirata a facilitare aspirazioni e possibilità. Sandisk prevede di rilanciarsi come innovatore indipendente nella tecnologia Flash e nella memoria all'inizio del 2025. Il nuovo marchio evidenzia mobilità e versatilità, simboleggiando un mondo senza soluzione di continuità per l'espressione e la conservazione dei dati.

Joel Davis, Vicepresidente Creativo di Sandisk, ha dichiarato che la nuova filosofia visiva del brand è ispirata al futuro e ai modi diversi in cui i clienti consumano dati. Il nuovo logo, caratterizzato da linee pulite e design minimalista, rappresenta la velocità e l'efficienza della tecnologia Flash. Il design include una D aperta e una S a pixel, simboleggiando collaborazione e partenariato. Per ulteriori dettagli, visitare Sandisk.com.

Sandisk ha presentado un adelanto de su nueva marca corporativa y dirección creativa, que describe como una 'Mentalidad en Movimiento.' Este nuevo branding refleja una filosofía centrada en la expresión de datos resiliente, destinada a facilitar aspiraciones y posibilidades. Sandisk planea relanzarse como un innovador independiente en tecnología de Flash y memoria a principios de 2025. La nueva marca destaca la movilidad y versatilidad, simbolizando un mundo fluido de expresión y almacenamiento de datos.

Joel Davis, Vicepresidente Creativo de Sandisk, declaró que la nueva filosofía visual de la marca se inspira en el futuro y en las diversas formas en que los clientes consumen datos. El nuevo logo, que presenta líneas limpias y un diseño minimalista, representa la velocidad y la eficiencia de la tecnología Flash. El diseño incluye una D abierta y una S pixelada, simbolizando colaboración y asociación. Para más detalles, visita Sandisk.com.

샌디스크는 '움직임의 사고방식'으로 설명되는 새로운 기업 브랜딩과 창의적인 방향을 미리 공개했습니다. 이 새로운 브랜딩은 회복력 있는 데이터 표현에 초점을 맞춘 철학을 반영하며, 열망과 가능성을 촉진하는 것을 목표로 하고 있습니다. 샌디스크는 2025년 초에 독립적인 플래시 및 메모리 기술 혁신가로 다시 출범할 계획입니다. 새로운 워드마크는 이동성과 다양성을 강조하며, 데이터 표현과 저장의 매끄러운 세계를 상징합니다.

샌디스크의 창의적 부사장인 조엘 데이비스는 새로운 시각적 브랜드 철학이 미래와 고객들이 데이터를 소비하는 다양한 방식에서 영감을 받았다고 말했습니다. 깨끗한 선과 미니멀한 디자인이 특징인 새로운 로고는 플래시 기술의 속도와 효율성을 나타냅니다. 디자인에는 열린 D와 픽셀 기반의 S가 포함되어 협력과 파트너십을 상징합니다. 자세한 내용은 Sandisk.com을 방문하세요.

Sandisk a présenté un aperçu de sa nouvelle identité de marque et de sa direction créative, qu’elle décrit comme une 'Mentalité en Mouvement.' Ce nouveau branding reflète une philosophie axée sur une expression des données résiliente, visant à faciliter les aspirations et les possibilités. Sandisk prévoit de se relancer en tant qu'innovateur indépendant dans le domaine des technologies Flash et de la mémoire début 2025. Le nouveau logo met en avant la mobilité et la polyvalence, symbolisant un monde fluide d'expression et de stockage des données.

Joel Davis, vice-président créatif de Sandisk, a déclaré que la nouvelle philosophie visuelle de la marque s'inspire de l'avenir et des diverses façons dont les clients consomment des données. Le nouveau logo, avec ses lignes épurées et son design minimaliste, représente la vitesse et l'efficacité de la technologie Flash. Le design comprend un D ouvert et un S basé sur des pixels, symbolisant collaboration et partenariat. Pour plus de détails, visitez Sandisk.com.

Sandisk hat seine neue Unternehmensmarke und kreative Richtung vorgestellt, die es als 'Denkweise der Bewegung' beschreibt. Dieses neue Branding spiegelt eine Philosophie wider, die sich auf resiliente Datenexpression konzentriert und darauf abzielt, Aspirations und Möglichkeiten zu erleichtern. Sandisk plant, sich Anfang 2025 als eigenständiger Innovator im Bereich Flash- und Speichertechnologie neu zu positionieren. Der neue Schriftzug hebt Mobilität und Vielseitigkeit hervor und symbolisiert eine nahtlose Welt der Datenexpression und -speicherung.

Joel Davis, der kreative Vizepräsident von Sandisk, erklärte, dass die neue visuelle Markenphilosophie von der Zukunft und den verschiedenen Weisen inspiriert ist, wie Kunden Daten konsumieren. Das neue Logo, das durch klare Linien und minimalistisches Design besticht, repräsentiert die Geschwindigkeit und Effizienz der Flash-Technologie. Das Design umfasst ein offenes D und ein pixelbasiertes S, das Zusammenarbeit und Partnerschaft symbolisiert. Für weitere Details besuchen Sie Sandisk.com.

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Sandisk previews new corporate branding defined by a ‘Mindset of Motion’

Creative philosophy reflects a world of resilient data expression that moves aspirations and possibilities forward

MILPITAS, Calif.--(BUSINESS WIRE)-- Sandisk Corporation today previewed its new corporate branding and creative direction, signaling a bold debut of the company’s comeback launch as a standalone Flash and memory technology innovator, planned for early 2025.

Defined by a ‘Mindset of Motion,’ Sandisk’s new creative direction represents a future forward philosophy where by creating paths and possibilities for people to go without limits, the company unites the current moment and their aspirations. This mindset brings people closer to their ambitions and creates a circle of collaboration for progress and future growth.

The Sandisk® wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient data expression and storage. The company’s innovation keeps aspirations moving and pushes possibility forward, empowering people and businesses with data everywhere.

“Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking," said Joel Davis, vice president of Creative, Sandisk. “Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data. Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an end point but a way of being.”

Sandisk Brand Mark Design Attributes

From a pixel to a platform for ambition, the new Sandisk mark is engineered to embody innovation. The logo’s clean lines and minimalist design mirror the speed and efficiency of Flash technology. The iconic open D letterform unites with a fresh, pixel-driven S, both symbolizing collaboration and partnership, shaping the future of technology. With both vertical and horizontal representations, the mark defies limitation.

Visit Sandisk.com for more details.

About Sandisk

Sandisk delivers innovative Flash solutions and advanced memory technologies that meet people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. Sandisk Corporation is a wholly owned subsidiary of Western Digital (Nasdaq: WDC). Follow Sandisk on Instagram, Facebook, X, LinkedIn, YouTube. Join TeamSandisk on Instagram.

Sandisk and the Sandisk logo are registered trademarks or trademarks of Sandisk Corporation or its affiliates in the U.S. and/or other countries.

© 2024 Western Digital Corporation or its affiliates. All rights reserved.

Company Contacts:

Investors: investors@sandisk.com

Media: mediainquiries@sandisk.com

Source: Sandisk Corporation

FAQ

What is Sandisk's new branding philosophy?

Sandisk's new branding philosophy is called 'Mindset of Motion,' which focuses on resilient data expression to move aspirations and possibilities forward.

When is Sandisk planning to re-launch as a standalone company?

Sandisk plans to re-launch as a standalone Flash and memory technology innovator in early 2025.

What does Sandisk's new wordmark represent?

The new Sandisk wordmark represents mobility and versatility, aiming to create a seamless and simplified world of resilient data expression and storage.

What inspired Sandisk's new visual brand philosophy?

Sandisk's new visual brand philosophy is inspired by the future and the diverse ways customers consume data.

Who commented on Sandisk's new branding and what did they say?

Joel Davis, Sandisk's Vice President of Creative, commented that the new brand embodies the spirit of enabling people to move forward and make aspirations real.

What are the key design elements of Sandisk's new logo?

The new logo features clean lines, minimalist design, an open D, and a pixel-driven S, symbolizing collaboration and partnership.

Western Digital Corp.

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