SPECTRUM AND WARNER BROS. DISCOVERY LAUNCH MAX WITH ADS FOR SPECTRUM TV SELECT CUSTOMERS
Charter Communications' Spectrum and Warner Bros. Discovery announced that Max streaming service is now available to all Spectrum TV Select customers at no additional cost. The Max With Ads package, typically retailing at $9.99 per month, includes content from HBO, Warner Bros., DC Universe, and A24.
This integration is part of Spectrum's hybrid distribution strategy, which will provide customers access to multiple ad-supported streaming services including Disney+, ESPN+, Paramount+, ViX, and Tennis Channel+, representing up to an $80 monthly retail value by first half of 2025. The deal marks a significant step in Spectrum's transformation of its programming agreements, aiming to offer customers greater package flexibility and seamless entertainment options.
Charter Communications' Spectrum e Warner Bros. Discovery hanno annunciato che il servizio di streaming Max è ora disponibile per tutti i clienti di Spectrum TV Select senza costi aggiuntivi. Il pacchetto Max With Ads, solitamente in vendita a $9.99 al mese, include contenuti di HBO, Warner Bros., DC Universe e A24.
Questa integrazione fa parte della strategia di distribuzione ibrida di Spectrum, che offrirà ai clienti l'accesso a diversi servizi di streaming supportati da pubblicità, tra cui Disney+, ESPN+, Paramount+, ViX e Tennis Channel+, rappresentando un valore di vendita al dettaglio fino a $80 al mese entro la prima metà del 2025. Questo accordo segna un passo significativo nella trasformazione degli accordi di programmazione di Spectrum, mirando a offrire ai clienti una maggiore flessibilità nei pacchetti e opzioni di intrattenimento fluide.
Spectrum de Charter Communications y Warner Bros. Discovery anunciaron que el servicio de streaming Max ya está disponible para todos los clientes de Spectrum TV Select sin costo adicional. El paquete Max With Ads, que generalmente se vende a $9.99 al mes, incluye contenido de HBO, Warner Bros., DC Universe y A24.
Esta integración es parte de la estrategia de distribución híbrida de Spectrum, que proporcionará a los clientes acceso a múltiples servicios de streaming con publicidad, incluidos Disney+, ESPN+, Paramount+, ViX y Tennis Channel+, representando un valor de venta de hasta $80 al mes para la primera mitad de 2025. El acuerdo marca un paso significativo en la transformación de los acuerdos de programación de Spectrum, con el objetivo de ofrecer a los clientes una mayor flexibilidad en los paquetes y opciones de entretenimiento sin inconvenientes.
Charter Communications의 Spectrum과 Warner Bros. Discovery는 Max 스트리밍 서비스가 이제 추가 비용 없이 모든 Spectrum TV Select 고객에게 제공된다고 발표했습니다. 일반적으로 월 $9.99에 판매되는 Max With Ads 패키지는 HBO, Warner Bros., DC Universe 및 A24의 콘텐츠를 포함합니다.
이번 통합은 Spectrum의 하이브리드 배급 전략의 일환으로, 고객에게 Disney+, ESPN+, Paramount+, ViX 및 Tennis Channel+와 같은 여러 광고 지원 스트리밍 서비스에 대한 접근을 제공하며, 2025년 상반기까지 최대 $80의 월 소매 가치를 나타냅니다. 이번 계약은 Spectrum의 프로그래밍 계약 변화를 위한 중요한 첫걸음으로, 고객에게 더 많은 패키지 유연성과 원활한 엔터테인먼트 옵션을 제공하는 것을 목표로 하고 있습니다.
Spectrum de Charter Communications et Warner Bros. Discovery ont annoncé que le service de streaming Max est désormais disponible pour tous les clients de Spectrum TV Select sans coût supplémentaire. Le package Max With Ads, généralement vendu à 9,99 $ par mois, comprend du contenu de HBO, Warner Bros., DC Universe et A24.
Cette intégration s'inscrit dans la stratégie de distribution hybride de Spectrum, qui offrira aux clients un accès à plusieurs services de streaming soutenus par la publicité, y compris Disney+, ESPN+, Paramount+, ViX et Tennis Channel+, représentant un montant de vente au détail pouvant atteindre 80 $ par mois d'ici la première moitié de 2025. Cet accord marque une étape significative dans la transformation des accords de programmation de Spectrum, visant à offrir aux clients une plus grande flexibilité des packages et des options de divertissement fluides.
Spectrum von Charter Communications und Warner Bros. Discovery haben angekündigt, dass der Max-Streaming-Dienst jetzt für alle Spectrum-TV-Select-Kunden ohne zusätzliche Kosten verfügbar ist. Das Max With Ads-Paket, das normalerweise für 9,99 $ pro Monat verkauft wird, umfasst Inhalte von HBO, Warner Bros., DC Universe und A24.
Diese Integration ist Teil von Spectrums hybrider Vertriebsstrategie, die es den Kunden ermöglicht, auf mehrere werbefinanzierte Streaming-Dienste zuzugreifen, darunter Disney+, ESPN+, Paramount+, ViX und Tennis Channel+, was bis zur ersten Hälfte des Jahres 2025 einen Einzelhandelswert von bis zu 80 $ pro Monat darstellt. Das Abkommen markiert einen bedeutenden Schritt in Spectrums Umgestaltung der Programmvereinbarungen und zielt darauf ab, den Kunden eine größere Flexibilität bei den Paketen und nahtlose Unterhaltungsmöglichkeiten zu bieten.
- Integration of Max streaming service at no additional cost for Spectrum TV Select customers
- Addition of multiple premium streaming services representing $80 monthly retail value
- Strategic partnership enhancing content offering without increasing customer costs
- Expansion of streaming portfolio strengthening competitive position
- Ad-supported version only, potentially limiting user experience
Insights
This strategic partnership marks a significant shift in the streaming landscape, integrating Max into Spectrum's TV Select package at a
The agreement represents a new paradigm in content distribution, where traditional cable providers are evolving into aggregators of both linear and streaming content. This could help Charter maintain its subscriber base and potentially reduce churn by offering enhanced value through bundled streaming services. For WBD, this partnership secures a significant distribution channel and steady revenue stream through Charter's large customer base.
This deal has positive financial implications for Charter Communications (CHTR). By integrating premium streaming services into their base TV Select package, they're creating a compelling value proposition that could help defend against cord-cutting. The bundled streaming services, valued at up to
The strategy could improve customer retention and potentially attract new subscribers, supporting Charter's revenue stability. Additionally, the ad-supported nature of these streaming services creates potential for additional revenue sharing opportunities. This move aligns with market trends toward integrated entertainment solutions and could strengthen Charter's competitive position in the evolving media landscape.
Streaming Destination for HBO, Warner Bros. Pictures, the DC Universe, A24, ID and More Now Available to All Spectrum TV Select Customers at No Extra Cost
"Integrating services like Max into Spectrum TV Select furthers our goal of offering fulsome video products that include the best of linear and streaming programming," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter Communications, Inc., which operates the Spectrum brand. "Through our hybrid distribution strategy, customers in our most popular packages now have access to seamless entertainment with the ad-supported versions of Max, Disney+, ESPN+, Paramount+, ViX and Tennis Channel+, with more to come – up to an
With today's announcement, Spectrum TV Select customers can use the Xumo Stream Box or any other device that supports Max to immediately begin streaming fascinating stories, unique narratives and dynamic characters with new HBO Originals like "Dune: Prophecy" and "The Penguin," Max Originals including the Emmy-winner "Hacks," fan favorites like HBO Originals "Succession," "The White Lotus," "The Sopranos" and "Sex and the City," plus hit series from HGTV, TLC, ID, Adult Swim, and more. Max also is home to a rich collection of blockbuster films from Warner Bros. Pictures, Turner Classic Movies, A24, Studio Ghibli and others.
"Launching Max with Spectrum is a key part of our landmark deal with Charter, and an exciting new place for millions of homes across the country to enjoy our premium streaming content, including award-winning series and films from HBO, Warner Bros. Pictures, DC Studios, and so much more," said Scott Miller, Warner Bros. Discovery President of Networks and Streaming Distribution.
Over the past year, Spectrum has transformed all its major programming agreements to give customers greater overall package flexibility and the ability to include all the key streaming apps within Spectrum TV Select packages. By early next year, the Company will be providing customers in TV Select packages the ad-supported versions of Max, Discovery+, Disney+, Peacock, Paramount+, ESPN+, AMC+, BET+, ViX and Tennis Channel+, to offer customers seamless entertainment, a first for the industry. TV Select customers can learn more and activate their Max With Ads subscription at Spectrum.com/StreamApps.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 58 million homes and businesses in 41 states. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise® provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks. More information about Charter can be found at corporate.charter.com.
About Warner Bros. Discovery
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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SOURCE Charter Communications, Inc.
FAQ
What streaming services are included in Spectrum TV Select package after the CHTR-WBD deal?
How much monthly value does the new CHTR streaming bundle represent?
When will all streaming services be available to Spectrum TV Select customers?
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