Soudah Development & Warner Bros. Discovery International Sign Partnership to Showcase the Rich Heritage, Culture and Natural Beauty of Soudah Peaks

Rhea-AI Summary

Soudah Development and Warner Bros. Discovery International (WBD) have signed a one-year partnership agreement aimed at promoting the Soudah Peaks region in southwest Saudi Arabia. The collaboration will focus on showcasing the area's natural beauty, rich culture, and heritage through the production of three short-form documentaries. These documentaries will be aired across WBD's TV channels including Discovery Channel, Travel Channel, and Eurosport 1 and 2, as well as digital platforms such as YouTube and Weibo. The partnership aims to raise global awareness of Soudah Peaks as a luxury mountain tourism destination. The content will highlight the region's diverse landscapes, cultural practices, architectural aesthetics, and local community. Eng. Saleh Aloraini, CEO of Soudah Development, and Mike Rich, Head of Warner Bros. Discovery, Sports & Lifestyle International Brand Partnerships, have expressed enthusiasm about the collaboration, citing it as a significant step in promoting the region globally.

Positive

• Partnership with high-profile media company Warner Bros. Discovery, boosting global visibility.
• Production of three documentaries highlighting Soudah Peaks to be aired across multiple international TV channels and digital platforms.
• Promotes Soudah Peaks as a unique luxury mountain tourism destination, potentially attracting global travelers.
• Highlights the rich cultural heritage, natural beauty, and unique agricultural practices of the Soudah region.
• Strategic content distribution across Europe, US, Middle East, Africa, and India, enhancing global outreach.

Negative

• One-year partnership duration may limit long-term promotional impact.
• Success highly dependent on the audience reception and viewership of the documentaries.
• Potential high production and distribution costs associated with creating high-quality documentaries.

PARIS, May 29, 2024 /PRNewswire/ -- Soudah Development and Warner Bros. Discovery International (WBD) signed a one-year partnership agreement to promote and celebrate the distinctive nature, culture, and heritage of Soudah and parts of Rijal Almaa, a region situated in southwest Saudi Arabia. This collaboration will focus on raising awareness of Soudah Peaks – an upcoming luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia – and showcase its unparalleled beauty and diversity to a global audience.

The partnership agreement entails the production of three short-form documentaries that will highlight Soudah's natural landscapes, cultural heritage, ancestral traditions, architectural aesthetics, local community and its wide range of unparalleled offerings including historical sites and monuments.

These short forms will be airing this summer across Europe, US, Middle East, Africa, and India on WBD's TV channels Discovery Channel, Travel Channel and Eurosport 1 and 2. Additionally, the short forms will air on digital across Discovery YouTube channel, on VOX MEDIA's social networks and Discovery Channel Weibo in China.

Eng. Saleh Aloraini, CEO of Soudah Development, commented on the partnership: "We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region, along with the Saudi Arabia, on a global scale. This collaboration marks a pivotal step in our endeavor to position Soudah as a unique luxury mountain tourism destination, and we are confident that it will captivate travelers from around the world."

The Soudah region is home to a variety of fauna and flora, varied topography, and unique agricultural practices such as beekeeping, all of which will be highlighted in the content produced.

Mike Rich, Head of Warner Bros. Discovery, Sports & Lifestyle International Brand Partnerships, said: "Partnering with Soudah Development presents an exciting opportunity for us to showcase the unique appeal of the Soudah region through our influential media platforms. We are thrilled to bring captivating stories of Soudah's natural wonders and cultural heritage to our viewers. We eagerly anticipate a successful collaboration ahead."

Ends

About Soudah Development

Soudah Development is a closed joint-stock company fully owned by the Public Investment Fund (PIF) of Saudi Arabia. It has been established to drive the development of Soudah Peaks, a luxury mountain tourism destination in the Aseer region in southwest Saudi Arabia. It aims to preserve the natural landscape and respect the rich cultural heritage of the region, whilst creating thousands of direct and indirect jobs, contributing to the Kingdom's non-oil GDP by 2033, and elevating the quality of life of residents. Soudah Development was announced by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al Saud, Prime Minister, and Chairman of Soudah Development, on February 24, 2021. 

For more information, visit the links below:
Website: www.soudah.sa, www.soudahpeaks.sa
Twitter, Instagram, LinkedIn, and Facebook: @SoudahDevCo

About Warner Brothers Discovery

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

Photo - https://mma.prnewswire.com/media/2423952/Warner_Bros_Discovery.jpg

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SOURCE Warner Bros. Discovery

FAQ

What is the goal of the partnership between Soudah Development and Warner Bros. Discovery?

The goal is to promote the natural beauty, culture, and heritage of Soudah Peaks, positioning it as a luxury mountain tourism destination.

How long is the partnership between Soudah Development and Warner Bros. Discovery?

The partnership is set for one year.

When will the documentaries about Soudah Peaks air?

The documentaries will air this summer.

On which platforms will the Soudah Peaks documentaries be available?

They will air on Discovery Channel, Travel Channel, Eurosport 1 and 2, as well as on YouTube, VOX MEDIA's social networks, and Discovery Channel Weibo.

What regions will the Soudah Peaks documentaries cover?

They will cover the Soudah region and parts of Rijal Almaa in southwest Saudi Arabia.

Who are the key executives commenting on the Soudah and Warner Bros. Discovery partnership?

Eng. Saleh Aloraini, CEO of Soudah Development, and Mike Rich, Head of Warner Bros. Discovery, Sports & Lifestyle International Brand Partnerships.