Wile Launches Hormonal Wellness Capsules in Walgreens Nationwide

Rhea-AI Summary

Wile, a wellness brand focused on midlife women's health, is set to launch four herbal supplement capsules at Walgreens this month. Aimed at women aged 40+, these products target common hormonal symptoms like stress and night sweats. Wile's holistic approach, developed with naturopathic doctors, includes the 40+ Perimenopause Support, 40+ Period Support, Hot Flash, and Women’s Stress supplements, all retailing for $39.99. This partnership highlights Wile's goal to enhance visibility and accessibility in midlife women’s health, reinforcing the role of community pharmacies in healthcare.

Positive

• Launch of four herbal supplement products in Walgreens expands market reach.
• Focus on midlife women's health addresses an underserved demographic.
• Clinically backed formulations developed with experts enhance product credibility.

Negative

• None.

Partnership Brings the Conversation on Midlife Women’s Health From Cities to Small Towns With Trusted Neighborhood Retailer

wilewomen.com

PORTLAND, Ore.--(BUSINESS WIRE)-- Wile, a hormonal wellness brand for women 40+, announced today it will debut four of its capsule skus in Walgreens this month. Established in 2021, Wile offers clinically backed supplements made with unique herbal and plant formulas, created in partnership with naturopathic doctors and research scientists.

Headquartered in Portland, OR, Wile is led by co-founders Gwen Floyd, Corey Scholibo, and Julie Kucinski alongside actress and activist Judy Greer. “As a brand focused on women’s health, the drug channel was always part of our plan,” said CEO Gwen Floyd. “There are 30+ million midlife women who are often overlooked and inclusion and visibility are critical. Most women still get healthcare at their local pharmacy. Walgreens are everywhere, from rural areas to city neighborhoods.”

Focused on hormonal health and stress, Wile is the first brand to take a holistic approach to perimenopause. “This category and conversation are just beginning, so of course women have questions. Walgreens is a place she trusts for real answers,” said CMO Julie Kucinski.

Wile’s supplements can be mixed and matched for overall hormonal health and its many unpredictable symptoms. That includes stress, which impacts “aging,” health and perimenopause. “We had built this partnership prior to our launch,” said COO Corey Scholibo. “The traditional roll out strategies for brands have changed and being omnichannel has never been more important.”

The Wile rollout at Walgreens includes the four daily herbal supplement capsules ($39.99 retail).

• 40+ Perimenopause Support - for overall hormonal and stress support
• 40+ Period Support - for uncomfortably changing periods & PMS
• Hot Flash - also helps manage and reduce night sweats
• Women’s Stress - for mood swings and stress resilience in midlife

All work together or can be taken alone to balance hormones and target common issues. The extended Wile line includes herbal tinctures and functional drink mixes.

About Walgreens
Walgreens (www.walgreens.com) is included in the United States segment of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities. As America’s most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and well-being of every community in America. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 9 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms, supported by the latest technology to deliver high-quality products and services in local communities nationwide.

About Wile
Wile, a plant-powered naturopathic wellness brand for perimenopause and midlife, is shifting hormonal stigmas while looking at women and formulations holistically. Demystifying and embracing the hormonal powers and hidden complexities of grown women from the inside, Wile is founded and formulated by women. Using naturopathic and traditional Chinese medicine, Wile’s supplement capsules, tinctures and functional drinks are clinically backed to help grown women 40ish to 60ish feel their best. The products are 100% natural, vegan and gluten-free. To learn more about Wile, please visit Wilewomen.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220608005355/en/

MEDIA

Jennifer Bett Communications

Emily Tschirhart, wile@jbc-pr.com

Source: Wile

FAQ

What new products is Wile launching at Walgreens?

Wile is launching four herbal supplement capsules focused on hormonal health for women aged 40 and above.

When will Wile's products be available at Walgreens?

Wile's products will debut at Walgreens this month.

What is the price of Wile's supplements at Walgreens?

Each of Wile's herbal supplement capsules retails for $39.99.

What health issues do Wile's supplements address?

Wile's supplements target hormonal symptoms such as stress, night sweats, and changing periods.

Who is the target audience for Wile's products?

Wile's products are specifically designed for midlife women aged 40 and older.