Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions

Rhea-AI Summary

Walgreens Advertising Group has announced new self-serve programmatic and clean-room solutions for brand advertisers. These solutions enable advertisers to utilize Walgreens' first-party data on their chosen demand-side platforms (DSPs). The offerings aim to enhance campaign management and deliver personalized ads, leveraging over 95 million myWalgreens members and 1 billion daily touchpoints. Advertisers will access these solutions in Q2, optimizing campaigns through closed-loop reporting. Customer privacy remains a priority, featuring data confidentiality within the new service.

Positive

• Launch of self-serve programmatic solutions enhances advertising flexibility.
• Access to Walgreens' first-party data for targeted advertising.
• Partnership with The Trade Desk ensures closed-loop reporting for campaign performance.
• Targeting capabilities across over 70 key categories using a large customer base.

Negative

• None.

New solutions give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication

DEERFIELD, Ill.--(BUSINESS WIRE)-- Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP).

(Graphic: Business Wire)

“We’re excited to bring our advertising clients more flexibility in managing the reach and frequency of campaigns on their preferred DSP, while dually building a better consumer experience through more relevant and optimized advertising,” said Luke Kigel, vice president of Walgreens integrated media and head of Walgreens Advertising Group. “This solution allows the relationship between brand advertiser and retailer to be more transparent than ever and deliver a more integrated, human experience to the consumer."

With the new services, brand advertisers can maximize the reach and scale of campaigns across all digital channels. With more than 95 million myWalgreens members and Walgreens roughly 1 billion touchpoints daily with customers, the service can target purchasers of more than 70 key categories and advanced customer targets.

Advertisers can access the new self-serve solution through The Trade Desk or OpenX, with more connections being added in the future. wag’s connection with The Trade Desk leverages the power of closed-loop reporting, where advertisers tie campaign performance to Walgreens sales data and optimize in real-time to drive efficiency, results and learnings for future campaigns.

With the addition of the clean room, powered by Epsilon, brand advertisers will be able to measure customer overlap while maintaining confidentiality of their first-party data.

The new ad solutions were created with our customers top of mind, using best-in-class safety guardrails within the platform. With customer privacy a priority, wag chose the Trade Desk solution as it leverages audiences stripped of directly identifiable information.

The new self-serve programmatic offering will launch broadly in Q2. Brands interested in exploring wag’s self-serve programmatic offering, clean-room solution and other advertising services can contact walgreens.advertising.group@walgreens.com.

About Walgreens

Walgreens (www.walgreens.com) is included in the United States segment of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities. As America’s most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and well-being of every community in America. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 9 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms, supported by the latest technology to deliver high-quality products and services in local communities nationwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220215005586/en/

Megan Boyd

Megan.Boyd@walgreens.com

http://news.walgreens.com

@WalgreensNews

facebook.com/Walgreens

Source: Walgreens

FAQ

What new advertising solutions has Walgreens announced in Q2 2023?

Walgreens announced self-serve programmatic and clean-room solutions for brand advertisers.

How will Walgreens' new advertising solutions benefit brand advertisers?

The solutions enable flexible campaign management and targeted advertising using Walgreens' first-party data.

What data privacy measures are in place for Walgreens' new advertising offerings?

The solutions prioritize customer privacy by using audiences stripped of directly identifiable information.

How many myWalgreens members are targeted with the new ad solutions?

The new advertising solutions target over 95 million myWalgreens members.

When will Walgreens' self-serve programmatic offerings launch?

The self-serve programmatic offerings are set to launch broadly in Q2 2023.